What is the key point of standardizing online group buying?

Commercial news for the Standardization of Network group buying market operation order, the State Administration for Industry and Commerce issued the "on the strengthening of network group buying management activities of the views." What is the focus of this opinion?

1. Group Purchase website must not operate without license

The opinion clearly stipulates that the group purchase website operator should transact business registration and obtain the business license according to law, and in its website main page eye-catching position openly has the information which the business license publishes or its business license electronic link identification.

2. Group Purchase website to do "gatekeeper"

The opinion stipulates that the group buying website operator should examine and register the supplier's principal status and operating qualification of the goods or services through its website, establish the registration file and regularly verify the update, and shall not provide the service for the supplier without the business license.

In addition, the group buying site operators should also be the purchase of goods or services to carry out strict prior audit record, to protect the quality of the purchase of goods or services, and to prevent the occurrence of false high prices.

3. Resolutely investigate "overlord contract"

The opinion stipulates, the group buying website operator should be in the contract form clear with buys the commodity (service) supplier, the consumer's right, the duty and the responsibility. At the same time, should not be in the form of electronic contract terms such as unfair to consumers, unreasonable, reduce, exempt the operator's obligations, responsibilities or exclude, limit the consumer's main rights.

4. Consumer personal information is protected

The opinion stipulates that the group buying website operator should establish the information security protection system, take the necessary measures to protect the security of the data information of the purchase Commodity (service) supplier's trade secret or consumer's personal information.

5. Protect consumer's right to return, refund, etc.

"After-sales service is difficult" is the purchase website consumer complaints "hardest hit". In view of this problem, the opinion stipulates that the group-buying website operator should establish perfect after-sale service system, consumer dispute handling system and professional customer service team, ensure the unblocked of the complaint channel from the technical and manpower, and provide the consumers with timely troubleshooting and feedback.

Group Purchase website operators may not exclude consumers in accordance with the law of the return, refund and other rights. In particular, for the "pre-payment products overdue refund difficult" complaint hot issue, the opinion clearly stipulates that the group purchase site operators may not set up overdue payments or limit the amount of money can only be returned to the site account restrictions.

6. Standardize the second kill, draw and other promotional activities

At present, group buying site operators often carry out the lowest price, "second kill", lottery and other promotional activities to attract consumers to come to buy, but there are some consumption traps. Some of the delivery of shoddy, some extra charge, some even refused to deliver.

In view of this, the opinion clearly stipulates, prohibits the deceptive premium behavior, and encourages the group buying website operator to introduce the third party impartial organization to supervise each kind of promotion activity, guarantees the promotion activity fair, just. Xinhua）