Who can save the business-to-business? Before answering this question. We need to answer another question.--b2b need help? should be needed. For the following reasons: First, business-to-business weakness. Business-to-business prosperity is due to Chinese manufacturing dividend and the information gap between China and the United States, inexpensive things can not sell, the European and American buyers find inexpensive things, so with the foreign trade business-to-business, domestic business is also based on this idea developed, but the information gap in the filling, The increase in costs has led to a decline in regional manufacturing dividends, so business-to-business health is weak. Second, business-to-business asthma. Business-to-business asthma does not follow, and in the trendy concepts of big data, electricity quotient, O2O, mobile internet and social networking, there seems to be no business-to-business business. Third, the business-to-business force is weak. Many manufacturers from the distribution model to direct sales model, can be directly sold through the business, which encroached on a part of the business-to-business market, so, Alibaba became the day cat and Taobao wholesale place. Business-to-business power is weak in the process of competing with the O2O and the others.
So business-to-business needs help. How do you save it? At present, in general, we are trying and envisioning some of the following methods.
The way to save the business-to-business
Alliance: Business Treasure, intelligent NET, Chinese manufacturing network These listed companies or the big Guy, is the alliance, its own a large number of well-known subdivisions of the site, business treasure is a small portal + Alliance strategic layout boasts, so the Alliance for these first-line Business-to-business website, basically have no meaning, they are playing this way. But for many of the two or three-line and More business-to-business sites, alliances can create a portal for more traffic and may be a good thing. According to the author's contacts, some internet companies are trying to make the small and medium business-to-business websites Alliance, many small and medium-sized business-to-business websites also have the intention of alliance.
Big Data: Business-to-business Web Development soon began to understand the importance of data. Because the user needs data. To business Treasure's China Chemical network, buyers need market price changes every day, and then make procurement plans, so buyers consulting business Po, said that you can provide a daily average price, business treasure practice is very original: is to let the operator a chemical factory to call, ask their price, The summary is then made available to the user. My steel is developed from the provision of data services. The raw materials for these basic industries have a strong demand for data. So Alibaba and the smart net encourage online trading, which in fact adds to business-to-business costs, but business-to-business can collect transaction data at a lower cost, which is generally cost-effective.
Subsidies: Alibaba took the lead in the export of foreign trade subsidies, although the subsidy encouraged more merchants to settle in, in fact, or in order to attract the online transactions, the purpose or for large data. Rather than say a little cash distribution, it can change the weakness of the business-to-business sector.
Cooperation: The recent business treasure and Google have cooperated. The Business-to-business Web site should logically be a competitor to the search engine. The revenue from search engines comes from the advertising revenue from the merchant rankings. Business-to-business Web sites and search engines are almost identical in their patterns, and they also find businesses that link deals. So why do business treasure and Google to cooperate? Largely because Google has withdrawn from China, and Chinese businesses that previously advertised in Google are now able to get orders through business treasures. Therefore, the business treasure and Google's cooperation, is very accidental event, not representative. This kind of cooperation, it is difficult to copy to the intelligent net and Baidu body. Therefore, hope and Baidu to establish a cooperative relationship with the business-to-business early to dispel the idea, because you are opponents of the relationship ah.
Mobile End: Can mobile Internet save business-to-business? Because Business-to-business business products are serious. And the mobile internet tends to be more entertaining. The "background" of the two is different. However, from the micro-letter online wholesale market behavior, whether it is social applications, or business-to-business mobile applications, there are occasion mobile Internet to a higher level of the plan.
The rescuer needs help.
These ways of saving the business-to-business are seemingly good, but in fact they are not. Some have headaches, feet, some nowhere, and eventually they can rescue business-to-business, and rely on business-to-business. Two policies:
From intermediary services to personal services. The Business-to-business website has always been an intermediary service provider to provide advertising services to suppliers, to provide information services to buyers, and then you trade, I do not meddle. But now, business-to-business services need to be refined and buyers need price change data that you need to provide. The supplier needs high intention of the customer that you need to provide. I also need industry trends, price trends, and marketing strategies to deal with these business-to-business needs. In short, the need to business-to-business close to the buyer and seller service.
Switch from free service to fee-based service. At present, business-to-business fee-based services are mainly advertising, including the entry, purchase, release of these services are free. Later, with the expansion of online transactions, some new services should be developed, such as large data Analysis Services, reporting and Analysis Services, and so on, now there is no charge for business-to-business fees, should not be charged instead of charging.
Or that sentence: Help can alleviate the moment, but only self-help to get eternal life.
This article by the Traditional Chinese Medicine grinder manufacturer http://www.tianjinzhongyaofensuiji.com/Original, reproduced please indicate the source, thank you.