What kind of innovation marketing can make network marketing live again

Absrtact: The network marketing gradually replaces the traditional marketing, the network marketing upsurge has brought the unprecedented influence to the enterprise, plans a successful marketing activity, even if the telephone bill huge money, brings the effect will be huge. With the development of the Internet, the marketing model

The network marketing gradually replaces the traditional marketing, the network marketing upsurge brings the influence to the enterprise is unprecedented, plans a successful marketing activity, even if the telephone bill huge money, brings the effect will be huge. With the development of the Internet, the marketing model is gradually replicated, the repeated marketing model can not meet the needs of consumers, how to innovate marketing to make the network marketing to live again.

Bold Cross-border marketing

The big reality show "The Sound of Chinese Dream" was opened by Oriental TV, and the Changan Ford Wing Tiger, as the exclusive title of the program, has successfully realized the cross-border spread of brand influence by virtue of this cooperation. Cross-border marketing is a pretty bold marketing model, corners into the brand marketing, if you can not put the spirit of the brand and marketing activities together, causing the members of disgust, the impact is enormous. Industry brand Cross-border Marketing, brand connotation through the effective transmission of the brand is not much. Often caused by the results of the program fire, the product does not fire, if simply in order to spread the effect of publicity, without the occasion of the brand, wantonly implanted ads, but will cause the audience's disgust. How to effectively spread at the same time, hold a degree, the brand connotation of the spread of goodwill, and can get the expected effect of Cross-border marketing, Cross-border marketing, "add more Treasure", "Wing Tiger" have done the ultimate, webmaster can refer to the spirit of marketing.

Break through traditional mode and innovate marketing

Network marketing can be so popular, but also from everyone dares to break through the traditional marketing, the use of innovative marketing model, in the network marketing is the same, do not replicate the success of others, to find the real needs of users, innovation and provide marketing activities can be won in one fell swoop. such as "The Good voice of China" in many talent show, the force in its ability to break the rules of the card, to enable new play the new rule, in front of users are tired, give people a bright feeling. The reason for the popularity of the program is: marketing activities in a large number of production suspense, to attract users to participate in speculation, innovative activity patterns, not according to the current program of the regular card, give users a sense of novelty; top marketing lineup, everyone is a marketing point, everyone's behind the story attracts everyone's attention; Good voice program through the micro-blog real-time situation of the game, the media linkage let "good voice" quickly into the audience's view; high standards of choice also aroused the player's resonance, the real strength is the final winner.

Risk of malicious marketing success

Malicious marketing is a very risky marketing tool, marketing activities can not master a good yardstick, and is a total failure of the Smash brand marketing. Look at the current comparison of the fire of Mango Taiwan is how to play rebel marketing, has always been a super choice of Mango, the launch of the "China's strongest tone", the instant received no difference, whether the participants in the program, or the mentor group can not stay away from the bad reviews, activities of the beginning of the editing chaos, The singer's weak strength and so on all aroused a netizen's scolding sound, the program group received the effect and increase the publicity of the program, in the production process of the program to strengthen, improve the strength of the players, absorption of users and viewers of the program's sincere opinion, the program for rational optimization, in the final marketing program or has been the majority of netizens praise, is a case of marketing success.

The core of marketing is the surprise and innovation, from the conventional marketing environment to capture market opportunities, enterprise marketing if limited by the conventional way of thinking, its marketing concepts and strategies are similar to each other, over time will be a lack of novelty and appeal to consumers.