What the hell does a car network do?

One

November 19, Wuzhen Internet Conference.

November 20, Guangzhou Auto Show.

At the invitation of Shanghai General Motors, I finally chose the Guangzhou Auto Show-which surprised some friends: we thought it was Wu Town to see you, not in Guangzhou.

There are three main reasons to choose the Guangzhou Auto Show: First, I really want to buy a car recently, and secondly, and most importantly, I have a very strong interest in "car networking". For me, any thing that I was interested in once I added the Internet, I would have a great passion. The third reason is also important, the participation in the general organization of the seminar can take the white envelope, hahaha.

Two

I am a person who likes to drive by myself.

But that doesn't mean I think it's fun to drive. I like to drive my own car is more casual (go to Jiangsu and Zhejiang area without pinching time to catch the train), it is more convenient to take something (to go far where the big bag of small chartered car to throw on the line), consciously driving their own skills far better than most people (sometimes can not stand others driving the nest of the SAC).

I think driving itself is a particularly boring thing, especially long-distance running. In most inexpensive ordinary cars, there is almost nothing to do except listen to radio stations. But it is this radio station, there are very few particularly beautiful programs, and can not choose their own. For example, I personally like to listen to the winter Wu theory of relativity, you have to gather together the radio time.

Under the Internet, all traditional media have to change dramatically. The same will come to a dead end.

And the core is still 1.0 of the broadcast broadcasting station incredibly still live so moist, this thing is very not heavenly.

The last bastion of traditional media must be broken.

Three

For many people who buy cars for the first time, what do they value? I'm curious, too.

I asked the people of Shanghai General company, who are said to be many yuan.

I asked a friend of mine again that she had just bought a car. According to her statement, I think two points: Price, brand.

Price is a very hard thing, beyond the budget, it can not be done. So you have to choose the high cost. And this "sex", is probably a little more than a plurality. such as the design of vehicles. Beauty is impossible for everyone. Another example is the consumption of petrol, some people are very important, some people never go wrong. I've been driving for more than 10 years and I don't know how much oil I'm driving. such as strong. I like my own that part of the Lu Junwei reason is: Nearly 200,000 km open, rub touch also have many times, is always the other car hit than I ruthless.

Brands are also important when prices are right. The brand wants to make the buyer feel that he or she is fit. But in fact, this thing is very vague. If the Chinese people still a little worshipping, feel that the pure domestic brand does not have the accent, then the European system car, Japanese car, the United States car, in fact, how much difference?

In fact, this is a bit like a mobile phone. Most smartphones look no different, and if they're black, the size of the two phones is not the same. But smartphones run on something different. The iphone has been courted by a lot of people – it was really a design sensation at first, but then there was a growing number of reasons: The iphone is really better than most Andro.

Car + Internet, who may take this step first, who will be able to open the gap with their peers?

Four

I used to think that "a mobile device with a networked connection" would be over when I was connected to the car.

But that may not be the case.

According to Shanghai GM and OnStar, it is more customized than just putting an ipad tablet on the car. Because it is obvious that only manufacturers to make a car can be connected to the Internet, the car-related data can be linked to the Internet in order to produce more applications.

I later and a domestic car friends will be extremely senior people talked about, he is a very like to modify their own car people. At first he thought that such applications as Tencent Lobo could also collect car data, and later agreed that there were more underlying data and that third-party applications were hard to gather.

A car itself can be connected to the network can better solve the two problems: 1, the car itself can be used as a hot, to the equivalent of the car, the hot signal must be very stable; 2, for the car this big guy, the power is not too big problem. Mobile phone or flat, when hot, electricity is a rather troublesome thing.

The car itself can produce a lot of data, although I have a driver's license for nearly 20 years, but still not very clear. The professional auto industry observer critic naturally has many of their views. For example, with me to the Guangzhou motor show Dongjiren students in his "Dongjiren car Review" wrote: Platform development capabilities, content service capabilities and large data application capabilities need to be strengthened. "Based on these three capabilities, in the car information, intelligent driving + intelligent transportation, car entertainment and consumption in several aspects, can make more interesting combinations and play."

Dongjiren still emphasizes "safe and reliable". I certainly do not object to that. Cars and mobile phones, PCs are not the same, its security, direct and life-related.

Five

After the introduction of the OnStar system in Shanghai in 2010, there are now 1.5 million owners-1.5 million paid users, according to Internet traffic. I was curious, OnStar system, is not a kind of our it circle in the "operating system"?

It circles know that the system is the world. Microsoft built windows on PCs, and Apple and Google built Apple's ecology and Android. Does the car have a similar operating system, and then the company develops it on the system. This OS, in itself, can run on different cars, as windows and Android can run on a variety of machines.

But GM's people don't think so. The reason is still the sentence: security. OnStar is basically tailored for general purpose, as for Mercedes-Benz BMW, there are their systems. Windows or Android are too open to the auto makers. There is a hacker trojan in the IT circle, the victim's life is always carefree. But if the car gets hacked, it's vital's big deal.

This is probably where the Internet is different from our own. The network of vehicles running is the data, based on these data can do more possibilities and opportunities, but the car network itself, is a variety of brands under the manufacturer's own production system to generate data. These systems provide some external interfaces for Third-party applications. But third-party apps on the internet don't seem to have millions of third-party apps like the mobile web. For carmakers, they may have to be structured in a closed environment that is more rigorously audited than iOS. Because no consumer is willing to accept that their "smart car" is likely to be hacked.

The pattern of car networking may be more in the cloud (that is, the server side) than in the end (that is, in the car). Data can be followed by the same standard for complementarity, but the data collection, the home also has the play.

Shanghai GM feels they are in the head. Starting in 2015, Cadillac, Buick and Chevrolet three brands will launch a 4G module car.

Six

However, I am a layman's driver, still like to ponder I set foot on a 4G car, what can I get?

Obviously, I might be able to use some audio. Domestic, such as dragonflies, Himalaya, Litchi and other audio applications also have a lot of users, the radio itself seems to be aware of this problem, Shanghai Radio has engaged in a "Archimedes."

4G high-speed network, signal stability, coupled with the complete need not to worry about power, so that mobile audio applications will usher in a larger wave. Users can subscribe to the radio program they want, not the frequency of what stations. Similar to Pandora, Spotify's claim to be able to detect your music taste and push you to enjoy the music of the application, and suddenly have a very broad use.

Speech recognition control is also an important application in the car scene. I am a flying friend sent me a flight of the "car phone", in fact, is a small box, Bluetooth can be connected to the mobile phone. Call and answer the phone, do not have to start machine (voice call their phone address book name to dial out).

But speech recognition seems to be somewhat imprecise, at least the car phone is not always accurate to identify who I am calling. The app is not really connected to the Internet--but is it possible to consider a phone that uses the web like a micro-mail phone? Voice recognition in the car, there will be more applications possible? Like using speech recognition to manipulate audio applications?

I don't know.

It's the three words I'm talking about with GM. Of course, we can use other words to describe, but also common language: 4G network, will bring unlimited possibilities.

I do not deny that, when a large number of cars are on the internet on the highway node and send and receive a variety of data, indeed, there is infinite possibility.