What will be the future of E-commerce?

This year, the domestic group purchase Site "Thousand Regiment War" Dêgê, the originator of foreign group purchase site Groupon and Tencent to enter a strong, group buying industry turmoil than in 2010 more. Many industry insiders and experts predict that the Chinese group buying industry is about to face a new shuffle.

The next year is bound to be the year of Chinese group buying web site waves scouring the sand. I believe that in this minority victory, most people out of the game, which sites will be swept out of the door, which can laugh to the end, not only depends on the group buying site to attract consumers, but also with other e-commerce areas such as the ability to integrate.

Eric Network released in February 2011 China Group Purchase Web site rankings show, relying on Taobao, set up only six months of Taobao, its "daily coverage number" and "monthly total visits" has topped the list, although its "access to the next single conversion rate" is still to be improved, But Taobao and Aliba power in the field of power to buy the impact has not been underestimated.

Taobao's successful success, from one side reflects the relative to the simple group purchase site, the integration of other electronic business models such as the great advantage of Groupon.

First, a large and loyal user community.

Most of the current group purchase site is a big embarrassment is that the consumer demand for this is long-term, but group buy the user is "one-time", group purchase ended the user group dissolved, users to buy the site itself and not much loyalty. And in other electric business enterprises often have a relatively stable user base, the user loyalty is higher, this undoubtedly for its development provides more than other group purchase site more stamina.

Second, high quality and stable supply chain.

With the general "needle in a haystack" to find a project, compared to the group purchase site, most of the manufacturers have established a stable and lasting cooperative relationship with the merchants, when these electric dealers enter the field of group buying, the cooperative merchants will easily turn into reliable suppliers and lay a solid foundation for their stable supply chain.

Its third, good brand.

At present, the group purchase site as many as thousands of, but most of the group purchase site but with consumers, set up just over a year of group buying site is not enough to obtain consumer recognition. Especially since 3.15 this year, a large number of group buying sites have been plunged into a crisis of integrity, but also to a lot of customers keen to buy a pot of cold water poured. Compared with this, Alibaba, Jingdong, when the electric business after years of operation has formed a good brand effect, consumer identity is quite high, this is undoubtedly its development in the field of gold signs.

The essence of e-commerce is to fully tap the consumer's realistic needs and potential needs, to provide convenient, fast, low-cost services. Group buying as a new business model, its biggest innovation is to change the past from the manufacturer to the consumer of a single process, in turn to the consumer to the manufacturer is a new C2B mode. As a derivative of different types of e-commerce sites, group buying sites will increasingly value product quality and consumer experience.

The future of E-commerce, will not only on the Internet sales, and not just "buy", but manufacturers, third-party platforms and consumers three positive interaction. In this interaction, not only a variety of e-commerce models will be integrated with each other, E-commerce and SNS, E-commerce and lbs and other Internet areas will be integrated, E-commerce future, you must have me, I have you.