What's going on with the European niche market?

Abstract: In Eastern Europe and South America emerging markets in full swing, we have to expand the new category, veteran Cross-border players proudly international, but pointed out that will continue to focus on the European small language market, and will adhere to the 3 C digital vertical products, while the growth of the 2015 is full of letters

Emerging markets in Eastern Europe and South America are in full swing, while everyone is expanding the new category, veteran Cross-border players proudly international pointed out that will continue to focus on the European small language market, and will adhere to the 3 C digital vertical products, while the growth of 2015 with confidence.

Proud International co-President 迮 will be to billion power network, said that 2015 proud of the international development of ideas more and more clear, the European niche market and 3C category in the long term there is still a lot of growth potential, so, proud will continue to develop in this direction.

"A lot of people are talking about brands, but each company has a different landing situation," he said. We can see, in fact, now really can go out of China, the world's brand, or in this consumer electronics products. Because these standardized products although the low margin, but its manufacturing relatively mature, and because of this high standard, it can quickly rely on the Internet channel to promote. "迮 will talk about it.

In its view, within five years, consumer electronics products in the brand building still has a strong advantage, and only this category will be able to make a world famous brand.

According to 迮 will introduce, proud international from the second half of 2013 began to do a series of own brand building, mainly concentrated in the hot products, but also set up a 50-person brand research and development team. At present, proud of the international brand products have accounted for the entire company 20% of the sales share.

"But for proud international, in the long run will maintain an open attitude, not only will push the own brand products, will also introduce more brand strength of Chinese consumer electronics products." ”

Billion power network learned that in many peer-competitor growth slowdown in the situation, proud international but in 2014 years to maintain a rapid growth, sales reached 2013 years more than twice times. However, according to 迮, more than a few years ago, proud of the international margin slightly reduced, and the industry's gross margin is also declining. On the one hand, because the competition of the whole industry is more intense, on the other hand, it is because of the pride international that it deliberately puts low margin space to occupy bigger market share.

迮 said: "Some investors may feel that cross-boundary electricity dealers have always been a high profit industry, and now the margin is greatly reduced, is not it represents the industry encountered what problems?" Fact。 Electricity dealers should not be a high margin industry, because it depends on the depth of integration, high-speed capital flow and scale to win. ”

And for the industry to talk about the decline of most of the old players, 迮 will say, in fact, the development of the big sellers in the 2014 is generally more optimistic, at least can see and proud of the international as "stationed" in the South China city E-commerce Industry Park A group of large sellers to develop more stable. In its view, South China's Cross-border electricity business enterprises have a mechanism to communicate with each other, the market is big enough yes, every enterprise has its own characteristics, if we can take their own experience and judgment to share, we can promote common growth.

"On the other hand, this batch of large sellers themselves accumulated relatively strong, we basically either grasp the logistics, or catch products, or to promote the 2015 is very confident." We judged that 2015 years would sustain the momentum of growth, even faster, in 2013 and 2014. "he said.