Wheat Bag: E-commerce "member marketing" era arrives

Recently, the country's largest fashion bags online shopping bags, launched a new upgrade member club. Whether it is the division of membership level, the comprehensive promotion and improvement of members ' preferential measures, all of them provide a good case for the operation of the electric business members.

The development path of the member management

"The membership of the MAI package was officially started in 2010, and before that we had no dedicated team to strictly manage the membership mechanism," according to the owner of the MAI package, "in the early days of the team, we tried all kinds of search business tools, on the one hand, improve team skills, On the one hand to try to develop new member channels, the MAI Bao Package member management is in this context started. "How to make happy members, actively help to recommend friends, how to let the experience of bad members, to re-establish brand goodwill; How to get dormant members to return to the site; How to get newly registered members to dismiss their concerns as soon as possible and shorten http://www.aliyun.com/zixun/ aggregation/7603.html "> Purchase decision Cycle ... This is the problem that the Member management team must consider to solve. And in five years, the wheat bag constantly delve into the way members operate, to find ways to creative member interaction and promotional activities, such as the return of the process of cute illustrations, regularly sent to members of the "letter to Mayyo", "No Thieves" series of network Cheat guide, etc., have been praised by consumers.

"On the five anniversary of this year's Mai bag, our member management team sent a letter to each member on behalf of the MAI bag, to our surprise and move, we really received a lot of members of the sincere reply, some also wrote a whole pile, see these letters, we feel that we pay is worth. "said the wheat bag staff. At present, the MAI bag already has more than 10 million members, not only can see the wheat bag in its goods obtains the good reputation, the effective member interaction also obtains the widespread approval.

Member Club: Exclusive access

The establishment of the MAI Bao Package member club, can be said that the Mai Bao package to give members of a dedicated channel, is also the MAI package members enjoy membership privileges, participate in the Assembly of member activities. It is understood that the MAI bag new member club in the membership hierarchy and membership rights and interests have done a new optimization. Members can enjoy a wide range of personalized services and Membership privileges for VIP customers, and this is another step forward for the member's intimate service. In addition, the member club also includes a new member of the MAC package, the program: Consumers can use the wheat beans, in the MAI Bag official website extract exquisite gifts, in exchange for free bags, but also in the shopping without limit to deduct cash.

"We have always felt that with the members, it is necessary to use their hearts to communicate with them, to understand what they need, to provide their intimate, so that members can from our exchanges and services, we feel the brand of wheat bags culture and brand image." "said the wheat bag staff. Therefore, since the establishment of the MAI Bag member management team, the Mai Bao Bao provides members with a lot of exclusive privileges and interactive platform. For example, the month of 22nd to set up as "Mai Youge" to varying degrees of preferential activities to repay the long-term support of many members; and the application of the wheat Bag Micro Bo platform and the Sun Pack channel, not only provides the member to display oneself and the package the platform, also for the wheat bag and the member exchanges between the new bridge.

The era of affiliate marketing has come

Now, in full competition today, E-commerce "member marketing" era has been fully opened. For E-commerce Enterprises, in the process of gradual expansion, in addition to ensuring product quality at the same time, should pay attention to always connect the enterprise's membership group management and activation. The member resources of an enterprise is the huge value wealth of this enterprise, the enterprise through the systematic data management, the establishment member and the Enterprise Exchange Interconnection relations, and the member through the enterprise gives various care and the preferential activity, realizes the best shopping experience. This situation will also promote the membership of the marketing enterprises, especially e-commerce enterprises inevitable choice. The future, who first set up a membership marketing system, who will be in the fierce competition in the advantages, who can in the fierce competition in the sea to get the opportunity.