When creating a start-up company in the form of a MLM organization ...

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The writer is founder of New Dong

Elder brother had once contacted the experience of MLM organization.

Brother a friend a June and brother contact, he ran a good project in Jinan, make a lot of money. Brother asked what is the project, a June speech is very mysterious, said to know.

The elder brother listens, happy, does oneself encounter the legendary pyramid scheme? So, the elder brother happily bought the moving ticket to Jinan. Because, curious about how a pyramid-selling organization actually washes people's brains.

To Jinan, a June to the elder brother to a district of Jinan settled. Shortly after that, a woman with a graceful figure came over to explain the project to her brother.

This beautiful woman tells elder brother, this project sounds like a pyramid scheme very much, but the elder brother must listen to her finish. The name of this project is called the five-order three-step system. is very popular all over the world, the model has also won the Nobel Prize (hehe), now Amway is the use of this model of capital incubation.

The specific form of this model is: to 3300 yuan for a unit, calculate a share, each person to buy 21 shares, that is, 69300 yuan, and then pay 500 yuan management fee, you can join the organization to become a star member. Each member can develop three offline, also pay 69300 yuan offline. When the member development full three, then upgraded to become two star member, three the offline person also goes to develop three member, when three the offline development full, before two star member then upgrades becomes the Samsung member. And so on, has been to this small system to 800 people around, the top of the "five-star members" can be out, take the money, the present.

During this period, different members can have different dividends. And the people who are out of the game will get about 10.4 million yuan.

Brother Squint eyes look at this beautiful beauty in front of elder brother talk, in the mind secretly thought this project is not as rough as before the waves attract people.

About the beauty also see the heart of the joke, so quickly get up and say good-bye. Not long, another uncle, A is too, an aunt came to chat with brother.

The same day, a gentleman called his group of people to cook together. At this time the elder brother found several former friends are in the inside, everyone cooking, playing cards, chatting, unknowingly in the elder brother forgot this is in a MLM organization.

After dinner, the elder brother asked a June, said his project is not very exciting, but actually want to see "organization" can have any big strokes. A June confidently told elder brother, today brother see only mode, but do not know what people are doing, let elder brother visit two days.

The next day, a June began to take brother in the community visit, one day walked five or six families, each family has three or four people to persuade elder brother. There are writers, bosses, officials, white-collar workers in these people. are working in Beijing, use the weekend to travel to Beijing Jinan to do this thing.

Among them, the elder brother impression is quite deep have two words:

"It takes 500,000 or 69300 dollars to get an MBA and not lose it," he said. ”

"You think our model is risky because you're brainwashed by a long-term education, which is actually a capital operation." ”

One day to chat down, brother found himself incredibly began to believe that the project is not a pyramid scheme, and has a very strong impulse to join (this what the situation ...).

A June told brother, this project is not anyone can do, the most important assessment criteria is that the development of the people must be very sunshine. This sunshine refers to the members and members can not be selfish, other people pull the members must help drive, we work together for a goal to create a very positive, warm family atmosphere.

One of the most important reasons for changing my brother's opinion is that he really thinks the people are very bright. It's really hard to know what it's like to be brainwashed.

So, the elder brother's psychological activity has become: the mother egg, this and the news reports the MLM is not very same! These people are very high quality!

Of course, at the end of the day, brother had no money. But then brother was really brainwashed.

The above is the elder brother contact MLM experience.

Now, brother in entrepreneurship, brother suddenly found MLM organization and start-up companies of many similarities and can be used for reference.

Entrepreneurship, the elder brother found that many of the company's projects are not profitable, but do a vivid. Why, these brothers do not expect the project to earn money, just the pursuit of scale, storytelling, refinancing: Angel crystallizes wheel--b round--c round--ipo listing. and brother had contact with the five-order three system similar, exactly is five circle money, finally listed merit, take money out.

More crucially, the elder brother believes that when a company can operate like a MLM organization, such a company is absolutely invincible. In the "five-order three-way" model, each person has a common goal: the development of the offline. Your online, online will want you to help you develop the offline. Because there is a common interest goal, so there is no conflict of interest between people, and finally this common interest drive can even produce a sense of moral resonance: mutual help, mutual affection. In such a pyramid scheme, the elder brother felt that there had never been a confession and trust between people.

At the same time, a group of such groups is gathered to create a belief in the goals of the group. This identity originated in the interest, but in the end not all of the interests.

How powerful is this recognition? Powerful enough to make people lose their rational judgment. Elder brother's profession is the law, the elder brother also can soberly realize this is a MLM organization. But in the repeated persuasion, the elder brother even began to believe that MLM is not illegal.

The essence of such a model is nothing more than a variant of Madoff's scam, with most people's money to support a few. Most people don't want to earn money and even the participants know it.

Therefore, it is not possible to simply explain this situation of MLM organizations with interest-driven. I have thought about another problem, and many religious groups claim that 2012 is the end of the world, but why, after their predictions went bankrupt, they were still alive and well, and their followers were not away.

Later, American psychologist Sidioni wrote the answer: he believes that the root cause of this situation is that believers for their own beliefs, give up too many things, they have been integrated with the faith, if the belief in bankruptcy, then they are doomed, they can only choose to believe.

Sidioni also told the story of a People's Temple:

The people's Temple is a cult organization based in San Francisco. 1977, the Pope Diss mobilized all believers to join him in a jungle in Guyana, South America. He summoned all the believers around and asked for a unified suicide.

As a result, his followers lined up, followed by a strawberry-flavored poison bucket, taking poison and committing suicide. The whole process was calm, without resistance or coercion.

The model of five-order three-way MLM is such a pattern, it can use the influence of the organization and the model, let the participants in the wake up before the price enough to pay (money, time, the pressure of friends), and finally can only adhere to the participation, and even psychological hypnosis, to make people outside the organization can not understand the behavior.

One of the biggest problems in the management of startups is that the founders work hard and the employee's enthusiasm is not satisfactory. Usually the brothers think that equity and options are an effective way to enhance the sense of employee participation. The implication behind this pattern is motivation.

The theory of behavioral motivation holds that, in the face of negative and positive incentives, the negative inducement is more powerful than the positive inducement. It's like a debt-laden person is more motivated to make money than a man who simply wants to get rich.

So in addition to motivation, a real cow organization should be able to make members first in debt. That is, members will first be willing to pay enough for the organization, even if the situation is difficult, everyone is willing to work for a goal that seems not achievable.

This is also the core of the pyramid of MLM organizations. But at the same time, the five-order three-way organization is not without incentive mechanism: unlike the traditional MLM organizations have the highest level, this model does not have the upper end, because when a member of the highest levels, must be out, the next member to rise up. This rolling mechanism allows everyone to see hope.

For startups, incentive mechanisms are often limited because options are limited. It is even more difficult to establish a membership mechanism: to allow new Members who know nothing to establish an identity for a business goal, only a few strong leaders can do.

Strong leaders are rare, on the contrary, if we can establish MLM organizations so that everyone is brainwashed mode, it really is very powerful. This situation, similar to the same year Marshall to Yanan, see is a group of joy, vibrant, so greatly moved, write a pen: The Communist Party is a good organization.