When the high profile holds the book, Guoqing: Success can not be copied to all categories of books

Absrtact: January 13 News, Dangdang recently held a high-profile book, the Dangdang CEO Guoqing said, when the ultimate goal of children's books is the world's largest children's bookstore. And he also believes that when publish's success cannot be replicated to all categories of books, other electric dealers

January 13 News, Dangdang recently held a high-profile book, the Dangdang CEO Guoqing said, when the ultimate goal of children's books is the world's largest children's bookstore. And he also believes that when publish's success cannot be replicated to all categories of books, other electrical dealers are also hard to copy.

Guoqing that when the children's book editor's selection vision and when the large data mining, personalized recommendations, such as the establishment of the threshold of children's books, other books category and electrical business is difficult to replicate.

For large data mining and other technical innovation, Guoqing said, in the use of data mining technology to seize customer sales, when the Shangzhong lead. Electric dealers to carry out the pre-sale commercial revolution, the electricity trader faces individual reader's order may collect the deposit, prevents the return rate, when has tried many varieties, each year tries more than 100 varieties, has the order to turn on, the 7 day response cycle, the return rate is almost zero.

"The biggest problem with the retail industry and the manufacturing industry is the backlog, the more serious the clothing. But the high gross margin of clothing, even if the backlog, 10 percent of people to sell also wear, but also beneficial to earn, and once the backlog of books, even material costs can not be recycled. Cups are not warm enough to drink water, if the book is useless can only roll firecrackers. Therefore, publishers are also happy to give when a very low discount to sell a backlog of books. "Guoqing said.

Guoqing said that when publish is committed to creating flexible supply chains, such as many children's book publishers are competing for a nationally exclusive and consignment contract, rather than an underwriting contract. Press to start a flexible supply chain can be, after the publishing house when the Treasury can be opened 2 production lines, 5-color rotary printing presses, 3-day printing completed, advance subscription, and less into the regular, production that can be achieved.

"Promoting universal reading is an industry-wide business, and I have to send a tweet every week and insist on forcing myself to read a book every week if I'm busy and not reading, using a long weekend and 2 days to read 3 books." Guoqing said that when the hope to further increase the number of books and book sales, driving the Chinese book market growth.

Relevant data show that 2012 years of children's book retail market growth of 4.71%, 2013, children's book varieties increased by more than 19,800 species, the increase of 14%, but its retail market growth is only 6.59%. It can be said that for two consecutive years, children's book retail market growth has slowed.

However, this does not mean that the children published the Golden Age of the past, the Chinese children's news and publication Head of the head of the head of the Li Xue said that the growth of children's book sales is not shrinking demand, but the channel is shrinking, although the current children's book retail market of nearly 150,000 varieties, But in the children's book market last year, after the special governance exposed the problem, the Chinese children's book market needs to be more boutique.

It is understood that in Europe and the United States developed countries, children's books accounted for the overall book market proportion is 20%, in South Korea share is 25%, and China currently only about 15%. According to the industry, China's children's book market also contains greater potential.