When the "New Flash purchase" online, the main new sales flash

Sina Science and technology news June 9 afternoon, in the special field to taste the sweetness when the continued exerting force, its launch of the "New Flash purchase" limited time special selling channel has been on line, the main new sales flash purchase.

Dangdang Clothing division in charge of the department revealed that, unlike the traditional flash purchase, "New Flash purchase" Platform for the sale of brand clothing for the new season, and the line under the store to push the pace of synchronization, more than 7 days is not counted new.

But with the offline new products up to 80 percent-90 percent of the situation, Dangdang "new Flash purchase" on the line of new clothing products are 50 percent-70 percent of the ultra-low discount price sales.

When it comes to new product flash purchase will be with Dangdang tail goods or the impact of the end of the line and the formation of the opposite, Dangdang clothing department head said, new flash buy the model of limited-price, daily 9 o'clock, on new clothes on the platform only 24 hours, 24 hours after the return of the original price.

It is understood that the current Electronic Business website clothing Flash purchase is generally the tail goods special mode, discounts in the range from 20 percent-40 percent to 3-7 days, to digest the clothing industry in general "inventory" pressure, so that suppliers timely withdrawal of funds.

Dangdang push new Flash shopping behind the clothing market cake has become the most delicious meal, benefiting from the apparel market, the positive layout, clothing has replaced the book, Dangdang to achieve a high growth strategy of the target category.

According to the Dangdang earnings show, in the book category occupy the industry first, at the same time, clothing to more than 100% of the growth rate of six consecutive quarterly increase over the book, become the fastest growing category. Among them, the flash-buying business launched last May contributed most to the growth of clothing, baby and other categories.

Due to the outbreak of apparel category and overall performance improvement, the financial market to the positive response to Dangdang, the share price has been doubled from the same period of 5 dollars to now more than 10 U.S. dollars, the rise of more than 100%. Dangdang insiders said the 2014 sale concept will be its most important reinforcement strategy. (Lin)