Whenever's literary youth are now entrepreneurs.

This August, the Shell Network CEO Ji himself wrote a recruitment letter, "This may be the best time to add a nutshell." This time the shell network set up has passed nearly four years, from Ji to Beijing to do science popularization has passed six years.

In the past six years, and he has founded the science squirrel will, the shell net in people's impression was played "science", "Death Reason" label. Whenever the GM, haze, Ebola, rabbit, or the annual Nobel Prizes, Ji and shell of the sound will be magnified, the rest of the time will be attributed to insipid. That's probably the way it is.

Six years, it happens to be Ji's time to get a PhD in neurobiology. "I was Suk-Shuoboliandu for six years, the first four years have not done anything, the last 1.5 to finish the experiment and paper," Ji recalls. At the end of last year he made a tour of "entrepreneurship is like a lab" at universities. But he admits that at the beginning of the nutshell, he didn't even realize it was entrepreneurship.

How long does it take to start a business?

"At that time is to get this thing done", although the 2010 shell net to get investment as a company began to operate, but in Ji eyes, this and as the science of the NGO squirrel will not be too much difference, "is to use the Internet approach to do science, want to make China's discovery."

In its inception, the shell net recruited a large number of editorial reporters, with 30 employees in the first year. In contrast, 36 Krypton was founded with only 4 founders. "If I were to go back to that time, I would have to use the lean entrepreneurial model, first to find a few people to run it as a blog," Ji at the time of the three business leaders of technology, product and business, three of whom had left in two years.

For the next four years, the number of employees in the shell grew as linearly as a large company, with 60 people in 2012, 100 in the year. Although there are many people, the action is not fast enough.

"In the 2010, many people said that nutshell users are very suitable for question and answer products. So we did it, but as a sub column, it quickly met the bottleneck, "the shell did not know too much late, but Ji was not able to tilt the number of resources on the question and answer," now seems to know the problem is the concept, in the nutshell problem is knowledge. A question and answer in the nutshell is to wait for a terminator, and the more you know, the more heated the discussion will be. ”

Until 2012, Ji to do product ideas or service shell users. Before doing Mooc College, they made a nutshell school, hoping to get students from different schools in the nutshell to discuss courses and assignments online. To this end Ji also ran to Tsinghua University, the Department of Chemical Engineering and students to live together, but this product has been used up. At the same time, the MOOC Study Group in the Nutshell station has begun to explode. So Ji decided to start Mooc College.

You can't stop trying.

With the experience of Mooc College, Ji began to open his hands and try to be wrong. Only half of the current 100-plus employees are operating the husk net, and half the rest are hatching products in the north. "You have an idea, as long as the internal review can be done, and then internal recruitment, three-month assessment, if the effect will be more resources to add", Ji is very satisfied with the current shell of the working atmosphere.

In the past year Shell has tried at least five products, including the small egg air purifier, prepares the pregnant app "The graduate student", the Gender Exchange app "the understanding" and even has a beauty app. Air Purifier is a joint venture with third parties, three apps are based on a hot group in the Nutshell.

In addition, there are a lot of controversial "15 words." The writing community, which still requires an invitation code, copies the medium front-end code. "Now 15 words only as a very small number of products exist," Ji here when some blush, "is to use the quickest way to test the feasibility of this product, but soon the product spread out."

I don't know if I missed Quora's lesson so he didn't want to miss Medium.

But it is certain that Ji is now doing more to consider business laws than feelings. "The temperament of the shell network is very bright, from the user to the staff are all, once all our products must conform to this temperament and values", he gave me the chestnuts:

"Once had an operation director, originally chatted very well, before leaving to give me read palm, then no then";

"We have a product manager who claims to like psychology and then talks about Freud at a regular meeting (a theory that is outdated in modern psychology), making everyone look at each other."

"Even until this year, I was hesitant to include Chinese medicine courses in the MOOC curriculum, and the internal debate was intense."

Now ji to understand, the Shanghai Jiaotong University opened the course included, so that users make their own choices. Nutshell Temperament is a nutshell, new products to serve more users.

In the face of the future, Ji has also thought more clearly. Next year's focus is MOOC College, and the nutshell of the new product will be divided into two kinds, one continues to revolve around education, a kind of around the pan-scientific crowd. He told the story won the recognition of investors, the shell just got a good future to receive the investment of the 20 million dollar C-round financing.

I'm an entrepreneur.

It's easy to think of Luo. In his last keynote speech, "an idealist's entrepreneurial story", 6th this month, he announced he would say goodbye to the personal stage and hand over his microblog code to the hammer Tech PR department. For the past two years, the old man seems to have been unstoppable in social networks, but hammer technology has hit the wall, several times on the brink of capital chain break.

So after rethinking his own Luo in the supply chain and dealing with the media, he has to go back behind the scenes and be an entrepreneur.

In his speech, the 72-born old man called himself "literary middle age". Ji is also often referred to as "literary and artistic youth" or "scientific literary youth".

"Many investors now ask me the age, I said 77 years, others will say big AH." Whether it was a literary youth or a scientific youth, later all have to be commercial youth, according to the rules of affairs, "recalls the past few years to do popular science course, Ji words can even hear a hint of frustration:

So many years of science popularization seems to have not changed anything. How many articles have we written about GM, but not many people will be changed by an article. To the user, he wants to really understand this problem, must learn biology knowledge. What products do we use to meet their needs?

December 11, the old went to Mo Mo in the Nasdaq IPO scene, he sent a micro-blog:

"In the room when there is no feeling, go to Times Square to see the picture of the moment is still completely hit." ”