Where are you going? NET Prospectus: The scale effect of wireless mobile platform is gradually revealed

Where to? The network not only provides online travel search service through the website, but also develops mobile applications to provide services to users through mobile terminal devices.

Where

going? The network is one of the first online travel websites to carry out wireless business, since 2010 began to increase the investment in wireless services. July 2010, where to go online wireless mobile application platform, its mobile application platform contains three systems: the first one is to eat "live travel" tourism industry chain and third-party UGC content system as the core information system; The second is to OTA flagship store system and automatic after-sale service system as the support of the trading system; there's a third, The user system consists of account system, balance account system and payment optimization plan. At present, where to go wireless products including air tickets, hotels, cars, transfer machines, tickets, around the six major categories. Where to go is the first online travel app that covers the whole platform, the first travel platform to support online fast payment, the first travel platform for taxi service on line, and the first platform-type app that brings up the open platform of the whole network. Where are we going? The three anniversary of the development of the wireless mobile network has undergone 2010-11 years of information year, 2011-12 trading year and 2013 opening year three milestones: 2010-11 information year: Where to go the network implementation ios,android and Windows full platform layout, Itinerary management function on-line and train ticket mode on-line. 2011-12 trading Year: Where to go network to achieve hotel payment management function upgrade, ticket price calendar online and express payment through the first open. 2013 open year: Where to go to the network to achieve the hotel and the airline flagship store, buy and attractions ticket business upgrades to clothing and car service new debut. Where do I go from? The information provided on page 113th of the prospectus can be seen where the mobile users, active mobile users and mobile users of the network mobile platform are searched as follows:

as of June 30, 2013, where to go the network mobile platform users reached 39.6 million, active users reached 17.6 million. In the first half of 2013, mobile platform ticket search volume has reached 320 million times, the hotel search volume reached 120 million times. On June 30, 2013, about 23% of the search volume came from mobile platforms. Where to go the most important feature of the mobile platform is associated with SaaS systems. This feature makes the Pay-per-click Monetization on the Web still applicable on the mobile Internet. Where to? The Web's SaaS system provides travel service providers with online reservation systems and maintains their websites, and is committed to creating a centralized, standardized online business platform for users. Where to go at the same time the network SaaS system provides tour service providers with online training programs and technical support. Where are we going? The net began to realize the monetization of mobile internet in June 2012, in which the search volume of mobile Internet also brought a considerable profit. The Prospectus 76th page provides an income for where to go on the wireless mobile platform, as shown in the following table:

in the first half of 2013, where to go net mobile platform revenue of 42.15 million yuan, accounting for where the net total income of 12%, and the second half of last year mobile platform revenue accounted for only 6% of total income. And from where to the net began to June 2012 mobile platform monetization to June 2013 one year time, to where network mobile platform to contribute 59.52 million yuan income. A general interpretation of where to go the Web prospectus provides information that can be summed up in three main points: 1, where to go Network mobile platform active users 17.6 million, mobile applications download more than 100 million, six months of mobile search close to 500 million. These data indicate where the mobile platform of the network has been formed. 2, where to go net the first half of 2013 mobile search volume accounted for the total search volume of 23%, and revenue accounted for only 12% of total income. Shows that the current rate of Pay-per-click payment for mobile Internet is lower than that of web sites. But as the online internet moves to the mobile Internet, where the web is growing in the voice of mobile internet, its bargaining power in the mobile internet will gradually increase. 3, where to go to the network's powerful SaaS platform, so where to go online pay-per-click mode on the Web is still applicable on the mobile platform. Pay-per-click is where to go to the net is currently the main source of income. This shows where to go. Click to pay Kun Opera business model in mobile platform does not encounter a short board, the business model of the mobile platform with strong plasticity. In the future, where to go the web expects to promote localized services to improve the user experience while releasing more mobile applications with new features for different mobile operating systems, and is committed to increasing the number of mobile active users and increasing the retention time of users in applications. Where to go at the same time the goal of the web is seamless integration of the mobile platform with the SaaS system to provide a wide range of services to travellers at any time and place. Summary: Where to go the mobile platform of the network has formed a scale, and the search platform has a strong right to speak, its mobile internet has bargaining power, while its mobile platform business model is strong, along with where to upgrade localization services and increase product stickiness, the mobile platform of the scale effect will gradually reveal.