Where to buy a full library of audio and video products

After the end of May has launched a book full 200 return to 300 activities and 100 back to 150 activities, June 1, Dangdang again announced from June 1 from 1 o'clock to June 3 24 o'clock, where the purchase of Dangdang full book audio and video products, a single order amount of more than 300 yuan, you can discount up to 100 yuan. Flexor calculate, this is the third time in nearly half a month to introduce books to let go.

In Dangdang, the reporter saw, because at the moment Dangdang annual period, all kinds of discount activities have played the slogan of the year, in which the discount books are marked in a prominent position "book full fold 300 minus 100" words. For example, in a discount special that is "cheaper every day", participating in the activities of the book covers the social sciences, literature and art, youth, Management, life, science and technology, education and other types of books, Friday 30 percent, Saturday 20 percent, Monday 10 percent, all participate in the activities of discounted books, unlimited time for users to buy, grab the end, At the same time can participate in 300 minus 100 activities.

In addition, the June new edition of the Children's book Express also gave a 59 percent cap at the same time to participate in the concession of concessions, one of the main books such as Child Pictorial 30 Pocket Book collection gift box, priced 500 yuan, when the price as long as 300 yuan, taking into account can participate in the full discount, the actual payment of only 200 yuan. In addition, when also launched 150,000 kinds of books 1 yuan, 10 yuan capped discount special, according to the amount of 10 series, each series of books can participate in the concession.

Book industry analysts believe that, although Dangdang currently has a book network retail market close to 60% share, and occupy the general Book of 20% of the national market, has become the book online retail market leader and the largest book channel to date, but in view of the domestic online users are still highly price-sensitive users, Dangdang must continue to low prices as a weapon to defend its market first position, because Dangdang by the size of the book sales can get a lower purchase discount, while relying on the price can also stimulate book sales, so this kind of price war will not affect the overall profitability level.