December 22, the bread travel announced the completion of Tencent's 50 million dollar C-round financing. Yesterday (December 25), where to go to the net announced investment in the national tourism chain of tourism knowledgeable, and said the investment is so far "where to invest in the largest amount of the project", the future will be integrated supply chain resources.
In an interview with the Daily Economic news, Wei Changren, a strong consultant, said the investment reflected a stronger complementarity and where to go to the net is intended to make up for the short line of the ability and advance layout. From a number of online tourism companies layout entity store behavior, the entire tourism industry is in the integration period, the future whether the line of Cross-border cooperation under the line or offline tourism agencies, the integration will be intensified.
Where are we going? The data released by the network show that as an online search tourism platform, it has 4,190 travel agent websites, more than 770,000 hotels and other tourism suppliers at home and abroad. And the tourism as a chain of online tourism, there are more than 3,500 entities stores.
Both sides said that will be in the supply chain resource sharing, channel users joint promotion level with a high degree of agreement. Therefore, the future will be shared with the group tour, free travel products and air tickets, hotels and other individual services inventory. In addition, where to go to the network "to provide a more localized after-sales service experience" to expand business-to-business business. However, on the amount of investment, how to expand cooperation and so on, where the network to the reporter said inconvenient to disclose.
Wei Changren Analysis said that the investment is highly complementary. From the point of view of the net, its air ticket business has been relatively advanced, at present a lot of manpower and material resources are invested in the hotel business, in the future once the size of the hotel business to a certain extent, "the new potential area must be a tourism vacation", this investment can be seen where the network "advance layout." And tourism has developed thousands of stores, and in the southwest occupy a high market share, through to where the network technology and flow, will also help push its offline business development.
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