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Often see people in blogs and forums to see the debate on SEO technology content.
Suspected SEO people say, some people think that SEO is no technical content, but is to modify the label, text and other things. Believe that SEO people will refute, SEO easy to say, do it hard, really can effect must delve into.
In fact, both sides have a point.
I think the answer depends on what the word "technology" refers to. If the technology here refers to calculus, programming, advanced physics, and so on these things to learn in college, especially in science and engineering to learn things, that SEO is really no technical content.
As an SEO, read the understanding of HTML code should be necessary, at the same time, to understand the HTML also meet the basic requirements. From a technical point of view to the word technology, SEO technology content is so much. In some people's opinion, this is a piece of crap –html.
Do SEO people just read HTML code, do not have to write their own HTML code, do not have to understand programming.
I don't know how to program myself. When I was in college, I learned about Fortran and c++++, but now I remember the name of C + +. Some of the basic ideas of programming may be a little impressive, but you let me write a line of programs that I can't write.
But that doesn't prevent me from doing SEO.
I'm afraid I can't write a decent HTML code, but I never do that. Just look at the understanding, will be modified on it.
Of course if you can program, this is an advantage. Like me can only give the programmer to ask, how from the SEO point of view to write code, the effect requirements are what. If you can program, you can tell them what to write. Or worse, you write a simple and efficient code, then your technical content is very high, you can be a powerful seo. Like me, at best can only be run on the ground of the old cat, not long wings.
But if the word technology is a technique, a skill, we can say that SEO is a very deep technology, like cooks, painters, writers, advertisers, novelists ... The same. You can't measure cooking and painting with calculus, and you can't say that cooks and painters are so good at it.
Any business is life-long learning, as long as you are willing to delve into, will always find more areas worth your digging.
Like to do a SEO master, you have to be at the same time hype master, can fry in full swing, but naturally, not annoying. You also have to be a good writer, write to let people fondle admiringly, but also in the appropriate place to put some key words. You have to be a network marketing master, from product positioning, target market, price strategy, sales process, channels and other aspects of the site to consider the operation.
These SEO aspects of the dabbling, not the same as high math, but want to master, but also very difficult, can become a master is also rare.
So maybe we don't have to discuss the technical content of SEO later. Evaluation Seoer, also needless to say, so-and-so SEO technical level is high, but should say so-and-so person's SEO art level is higher.