Who let Supor escape from Dongguan

In the economic recovery of the spring breeze, a foreign giant why the dead text/Davara Recently, the domestic cooker giant Supor in Zhejiang Shaoxing production base officially put into operation, the base cost reached an astonishing 1.2 billion yuan. Just outside of the supor of the big cooing, people suddenly found, has nearly 7 years of Supor Dongguan base has been deserted. As early as September, Supor had emptied all the factories in the Dongguan base.　　What is the reason let Supor resolutely leave Dongguan, left the Pearl River delta? Is it because of the poor operation of the Dongguan base? In the closure of Dongguan production base, Supor a total of Dongguan, Shaoxing, Hangzhou, Taizhou Yuhuan, Wuhan and Vietnam 6 production bases. In fact, in this "six brothers", Dongguan subsidiary of the results not only not backward, but also called the top. According to Supor 2008 Annual report, Dongguan Supor operating income of nearly 600 million yuan, net profit also has 26 million yuan, in 11 subsidiary net profit ranked third.　　2009 's performance is better, Dongguan Supor first-half net profit income in 11 subsidiaries ranked second. Obviously, Dongguan base "not bad money." That for the full evacuation of Dongguan reasons, Supor chairman Su Xianze said two words, the first sentence: "Relative to Dongguan in the Pearl River Delta, Shaoxing is located in the Yangtze River delta in supporting, labor, corporate atmosphere, etc. have advantages." The second sentence is Su Xianze special emphasis on the media: "The Pearl River Delta is also a small household electrical appliances more concentrated production base, but we do not agree with the corporate culture and management methods." "Su Xianze Words once the media release, especially the second sentence, immediately caused a stir." It is this sentence, deeply stung the Dongguan, a variety of arguments against the incoming, vowed to Dongguan, but also for the Pearl River Delta Enterprises.　　In fact, in the author's opinion, the so-called "cultural theory" is not the main reason for Supor to leave Dongguan. Cultural issues may be a factor, but the Pearl River Delta's corporate culture is not formed today. Before the arrival of Supor, must also undergo in-depth examination and argumentation. Since the choice to Dongguan, at least the culture here is not objectionable.　　Moreover, the Pearl River Delta and the Yangtze River Delta's corporate culture and management of the length of the short and inconclusive, entangled in this will inevitably become a pseudo proposition. The long-term settled place of a business choice, must be a cautious decision. Supor chose to settle in Dongguan, the geographical advantages of adjacent to Hong Kong and Macao and the mature export environment. The Supor departure is also the embodiment of the overall strategy of the enterprise, after the financial crisis, relying on foreign trade in the Pearl River Delta is a serious impact, Dongguan's situation is particularly difficult, the same supor before a good foreign trade advantage in the impact of the financial crisis has shrunk rapidly.　　At the same time, the domestic market has accounted for Supor total sales of about 70%, compared with the sharp shrinkage of overseas markets, there is still a large demand space in the home appliance product line. Therefore, in the Yangtze River Delta region, which is closer to the domestic demand market, the ability to defend financial risks is stronger. From the point of view of developing domestic market, longThe geographical advantage of the triangle is more obvious, the radiation ability of the inland market is also bigger than the Pearl River Delta. Supor itself from the Yangtze River delta, it naturally will not see this situation, in the Pearl River delta export weakness, but also around the strong opponents such as Grant, back to the Yangtze River Delta is wise. One corroboration is that Supor has recently thrown out a huge project, hoping to "recreate a Supor" in 2012.　　It is understood that the whole reengineering project is carried out around the Yangtze River delta, and the plan is supported by the French SEB Group, its strategic investor.　　A survey of Hong Kong Enterprises in the PRD shows that nearly 40% of the 80,000 Hong Kong-owned companies in the PRD are planning to move all or part of their production capacity away from the Pearl River Delta region, mostly based on factors such as geographical location, manpower costs and land constraints. The Pearl River Delta or the Yangtze River delta? Export or domestic? Supor cast his own vote, only hope that more companies can sniff out the opportunity behind this vote.