Why do radio and television OTT Internet TV business?

Absrtact: Under the tide of Internet TV, many radio and television operators also quietly launched the Internet TV business deployment. But unlike internet companies doing OTT Internet TV set-top boxes or smart TVs, they are using Dvb+ott (cable digital TV + Internet Power

Under the tide of Internet TV, many radio and television operators also quietly launched the Internet TV business deployment. But unlike internet companies doing OTT Internet TV set-top boxes or smart TVs, they are using the Dvb+ott (cable digital TV + Internet TV) model.

Why do radio and television OTT Internet TV business?

Radio and television in the original DVB live on the basis of doing OTT business, the main reason is still by the Internet enterprises to occupy the living room of great pressure, followed by the increase in more business based on ARPU value (per user average income).

At present, radio and television system in the TV screen user penetration rate is very high. It is understood that by the end of December 2013, radio and television network coverage of the country's 224 million users, coupled with radio and television village, household and residential projects, almost covering all domestic users. The vast majority of users of the television screen, access to the cable network. However, the Internet video and terrestrial television impact, many areas of cable operators users are also increasing the net rate.

Digital video vice president, Dong Wang Wanchun that in the 35 time span, radio and television network will not be too much pressure. However, in the long run, 3, 5 years after the competition between radio and television and internet companies have advantages, it needs to be reassessed.

Radio and television broadband network covers only 7 million households

Radio and television network is now the main problem is that most of the network is one-way network, network standards are not uniform, low hardware performance, business almost no interactivity, the program rich enough, user experience is poor. This situation makes the radio and television enterprises in the competition with Internet companies have little advantage.

According to pretend to be geek understand, radio and television system of 224 million users, two-way network users only 26 million, which achieve true broadband applications, only covers 7 million households. Based on the size of 3-4 people per household, the current two-way broadband services can only cover less than 30 million people. Such a user scale is only a fraction of the number of Internet Enterprise service users.

When radio and television encounter the internet thinking competitive disadvantage obvious

Traditional radio and television operators are limited by the system, there are obvious disadvantages. Radio and television industry to pretend to be a geek said that the radio and television system in the new project encountered the main problem is "slow", the new project is often a year or years for the cycle, such speed is obviously with the Internet Enterprise product iterations in the month or even days of the speed of the cycle is a difference.

In addition to the speed of the project on the horse, charging mode also let the radio and television operators have been criticized. It is understood that at present, radio and television in the implementation of Dvb+ott services, the general has been with partners to delimit the divided mode, and also tentatively demarcated the standard of charges, in the user size is not large need to pay for the radio and television operators. Such practices have made many Internet companies very incomprehensible.

Cloud services or inadequate hardware performance

The update of the set-top box or smart TV will certainly not be as frequent as we change our phones. This will make the updated OTT application impossible to deploy on the set-top box or smart TV. By operators to give users free replacement set-top boxes, will inevitably be limited by capital.

Yongxin Wu Zhenhua, president of the assistant to pretend to be a geek, video games on the system resource requirements are relatively high, to the low configuration of the hardware to run the latest game is almost impossible. In order to allow old Dvb+ott set-top boxes or smart TVs to host more popular games, online education and other new services, a feasible way is to use the cloud service platform, all the resource-consuming operations are in the cloud, the user's set-top box or one machine only play for the TV to provide display role.

OTT Internet TV market is competition or cooperation?

TV and internet companies are competing for the user's living room. As the oldest in the living room, radio and television systems certainly do not want to be swept out of this campaign, and finally become a live program provider or a simple program transmission channel. Under the lash of telecom and Internet companies, radio and television are also undergoing a difficult transition.

From the recent contacts with cable operators, program providers and internet companies, pretending to be a geek is that at present in the OTT field, the cooperation between radio and television operators, home appliances manufacturers and internet video manufacturers is much greater than competition. In Ott just started, through the cooperation of all parties, their services, content to their respective areas of infiltration, after the formation of market patterns, then to do differentiated competition may be more in line with the interests of all parties.

But what we can see is that if the broadcasters don't join the market as soon as possible, they will be marginalized in the event of telecommunications and internet companies. The original Non-market treatment is not the death of the radio and television enterprises Gold medal.