Why does Su ning push the free foil

Recently, Suning announced that since yesterday to provide free film, no matter where your mobile phone is bought, whether you have film or no membrane, are free to paste, no membrane of suning free, the first batch of open 34 cities. This matter one, immediately stir up thousand layers of waves, have to this kind of practice expresses appreciation, also have experience to the difference evaluation, in short, the author to objectively analyze why Su Ning will spend strength to push this thing.

Rejection

Suning Open free film, many supporters, including the author is also very agree, after all, let Suning do a return to "live Lei Feng" is a very difficult thing, there are many netizens also think "a lot of tens of thousands of of the ancestral trade workers to be unemployed." "But after yesterday to the Suning store's http://www.aliyun.com/zixun/aggregation/8232.html" > User feedback, the author learned a few information, first, the first to the Suning store registration of personal information, a person limited to paste once, the second , more than 5 inches of mobile phone basic can not paste, third, mobile phone film is cut, post bubble will inevitably have some, four, the clerk will recommend you suning easy to purchase software, but there is no mandatory requirements.

See here, perhaps you already have some understanding, this kind of free still has request. Ancient cloud: Want to take first, must first with it. Sticking film small, but can build a very large potential user database, later can give the user's mobile phone to send promotional information or return information to increase the user's viscosity and approval degree.

And for the film needs to be cropped and 5 inches above the situation, I think this is the reason for Su Ning insufficiency, perhaps this free film strategy is to improvise, at that time to come out of the implementation, from the idea to the implementation of the cycle is not long, so the preparation is not sufficient, or the volume of finished film model is not enough, the first temporary use of general membrane replacement, And now look at the spread of the effect is good, influence is also large, it is intended to do long-term, equipped with different types of membranes and adequate manpower. The author believes that the United States and other Suning's competitors also must have thought of free film this strategy, but why Suning will be the first step? This is the implementation of the power, many enterprises died in the lack of executive power, on the basis of this I will be a praise for suning.

In addition, the author thinks that suning staff in recommending users to install Suning easy to buy app, also won't have how many users to refuse, after all, is free foil, at most just after going home to uninstall the app.

According to the latest data, yesterday as 18:00, suning first batch of 34 city stores to receive film users nearly 100,000, film more than 180,000, even if there are 1% of the app installation elimination rate, that there are more than 160,000 people's mobile phone installed on the Suning easy to buy app. Now the promotion of the app is very difficult, the installation cost of a real user Android in about 5, iOS in about 10, and then according to Android and Apple mobile phone market ratio of 9.5:1.5 to calculate, Android user value of 680,000, iOS user value 240,000, added together is 920,000. This, of course, does not take into account the consumption generated later by the installation user.

One day, Su Ning saved nearly million app promotion fee, and extended a large number of potential customers, but also filled with the lack of large data, suning this time to small broad, both to earn enough eyeballs, but also to earn enough in the mobile internet opportunities, have to say very smart.

Traditional enterprises need Internet thinking

360 Chairman Zhou also forwarded Suning Li bin Weibo, said "Su Ning's free strategy is the real internet thinking, to create value for users, subversion of traditional mode." "In fact, the film may not be expensive, but the demand is very strong, this free mode of thinking excellent."

Internet thinking, I understand that in addition to free lunch, but also "can say", assuming that the news in the store announced, it is estimated that there is no sound. More at the core is that the Internet era, is to use people "white pick" very cool after the sound, message spread, accidentally to help products do a free marketing. According to the traditional marketing mode of the past, may have smashed a lot of money to do traditional sales, it may not be better than this free foil to the effect.

It is estimated that the Internet thinking will dominate the mainstream of society, first to attract customers with free projects, and then use this huge customer base to promote value-added projects. Since one of the items is free, why don't the users go? and find that they have other products and services that they need, anyway, they have to pay for it, where to buy it or not?

Here, the author again give Suning a recruit, since it is the service industry, if users ask what services are also provided. I would like to suggest: in the spring for us to prepare the dust haze masks. Come to you this summer, please prepare the iced green bean soup (with ice cream or cake instead). Autumn delicious fruit is on the market you have to do something for us. In the winter in Suning shopping to double white gloves, not because of static electricity and affect the mood of shopping ...