Why does the Internet for health care make bat more popular?

Absrtact: People always say, where there are business opportunities there is bat (that is, Baidu, Ali and Tencent three internet companies in the English first letter combination). BAT recently announced a number of health-related industry layout plans: Following Ali to promote drug online trading in Citic 21st century,

People always say, where there are business opportunities there is bat (that is, Baidu, Ali and Tencent three internet companies in the English first letter combination). BAT recently announced a number of health-related industry layout plans: Following Ali for the promotion of drug online transactions into the Citic 21st century, the use of Alipay wallet to expand the "future Hospital", Baidu launched a health cloud platform, September 2, Tencent also through investment in the formal layout of the medical and health field.

Why does the Internet for health care make bat more popular?

The sweet potatoes of the investing world

"The rapid development of emerging industries is based on market demand. "The medical investment manager of a well-known venture capital company said to China Economic weekly that under the background of shortage of doctors ' resources and increasing medical cost per capita, it is easy to operate, Low-cost, internet-based Medical and health services can get huge development space."

In the fourth session of the Chinese medical and health industry investment and Mergers and Acquisitions conference held recently, Gavin, chairman of the Qing Branch, said that the medical and health industry with huge demand would always be the VC/PE area of concern. "It is unthinkable if a comprehensive fund does not have a medical investment unit. The health-care sector is less likely to be affected by the economic environment, as the health sector has been growing steadily, both in the financial crisis and in the downturn. Gavin said that the two major industries that currently focus the entire investment community were mobile internet and health care. As the intersection of the two most popular industries, mobile medical care will usher in a huge development opportunity in the next 3-5 years.

The so-called mobile medical care, is through mobile communication technology to provide medical services and information, specifically in the mobile Internet domain, based on Android and iOS and other mobile terminal systems, such as health-care app application.

China Medical and Materials Association released the "2013 China Medical Internet Development Report" (hereinafter referred to as the "Development Report") also on the market size of China Mobile health forecast. According to the Development report, the 2013 China Mobile medical market has reached 2.34 billion yuan, an increase of 25.8% from the previous year. The development report predicts that China Mobile's medical market will exceed tens of 12.53 billion of billions by the end of 2017.

How hot is this concept? Look at the scale of investment that has been repeatedly innovative. Following the August 19 Spring Rain Movement Health (hereinafter referred to as "Spring Rain") won 50 million U.S. dollars in the C round of financing, refreshing the domestic mobile health largest single financing record, September 2, China's largest medical and health Internet company Lilac Park announced the acquisition of 70 million dollars from Tencent strategic Investment, Achievements in the domestic current field of the largest single fund.

Core assets are physician resources

In the industry, the spring rain and the Lilac Garden, which have already secured the financing of the rounds, have become the best in the field of medical and health Internet because they hold the core resources of the medical industry--the doctors.

Founded in 2000, Lilac Garden is China's largest professional social networking site for physicians, medical institutions, medical practitioners and life sciences professionals. Li Tiantian, founder and chairman of Lilac Garden, introduced the "China Economic Weekly", the current network platform of Clove Garden covers almost all the fields of medical profession, and can promote the academic communication, information sharing and professional cooperation among medical professionals in the fields of clinical medicine, basic medicine research and pharmaceutical research and development.

"In the 14 years since its inception, we have more than 4 million professional members, of whom more than 2 million are practising physicians," he said. "Li Tiantian said.

"China Economic Weekly" inquires the National Health Planning Board issued in April this year, "2013 China Hygiene Statistics Summary" found that as of 2012, the total number of practising physicians in China 2.616 million people, in other words, in China, every 10 practising physicians, there are 7~8 individuals have a lilac garden account.

"Clove Garden has the doctor and medical resources, with micro-letter and hand Q resources Docking, will undoubtedly provide a unique value for this industry." "Tencent related officials said that the medical professional population and data to the greatest extent to millions of users to connect, will greatly reduce access to medical information and access to guidance of the difficulty.

Li Tiantian told China Economic Weekly that, in addition to Tencent, the other giant bat also recently proposed a financing plan for the Lilac Garden. Tencent was eventually chosen because of its micro-signaling function.

Li Tiantian said that Clove garden will be used to develop medical and health products for doctors and the general public, "and hope to rely on the micro-trust public platform, further to the mass community to provide reliable health information and related services, tell you some health common sense, disease knowledge, guide everyone safe medication. ”

Although Li Tiantian repeatedly stressed that Clove garden only provides information inquiry services, not involving online interrogation, but the establishment of only 3 years of spring rain in the latter area to do a good job.

As China's first mobile medical company, Spring Rain main product Palm Inquiry app Spring doctor currently has 30 million active users, 40,000 online physicians, Daily Health consultation volume of more than 50,000. "The doctor on this platform on the spring day has exceeded the daily outpatient capacity of any hospital in China," he said. "Spring Rain founder Rui told China Economic Weekly," Spring rain Doctor has become the world's largest patient communication mobile phone platform.

According to Billei, vice president of the spring rain, the new round of investment is mainly used to expand the number of users and doctors, according to the current day of the Spring doctor's app new level of estimates, to the end of 2015, the number of doctors can reach 100 million, doctor's volume of 200,000.

Whether the business model is profitable is a problem

Despite the development of health-care Internet, many people have raised various concerns about its development. How to establish their own business model and achieve profitability under the premise of compliance is the first question in the spring rain and lilac garden.

August 29, the National Health Planning Organization issued the "on the promotion of telemedicine medical services," the opinion that medical personnel may not privately engaged in telemedicine services. The opinion requires that medical personnel, in the direct provision of telemedicine services to patients outside the medical institution, should agree with the medical institution in which they are registered, and use the information platform established by the medical institution to provide medical services to patients. In the industry's view, this "opinion" will directly combat the main business of spring rain.

Billei the "China Economic Weekly" that the aim of the policy is not to crack down on spring rains, but to regulate the market. The State administration of Food and Drug Administration will open prescription drug online sales by the end of this year, the State is bound to introduce policies to regulate the behavior of doctors prescribe. "We are now offering health advice rather than telemedicine. If our doctors prescribe electronic prescriptions to patients on the internet, then this is telemedicine, and it must be regulated. "Billei said.

Compared to still in the development of exploration stage, the main goal is to expand the number of users rather than short-term profits of the spring rain, the establishment of 14-year lilac garden has found a set of their own business model. Li Tiantian said the Clove garden has been profitable for 4 consecutive years and expects revenue to close to 100 million yuan this year. "Our business is mainly divided into three parts, part of the cooperation with pharmaceutical companies to help pharmaceutical enterprises to promote products, the collection of medical feedback." The other two parts are to help drug companies, medical enterprises to recruit personnel and establish vertical e-commerce. The first part of the Lilac Garden is the main source of income. ”

Many people have questioned the role and identity of Clove garden between doctors and drug companies. Li Tiantian says drug companies need platforms to promote their medicines and treatment programs, and doctors need access to the latest drugs. "Lilac Garden is just a communication channel and bridge".

"I think the lilac garden model not only not violate the rules, but also can help this industry really out of the pharmaceutical representative with gold sales status." "But as a health-care Internet company, it's not enough to think about how to make a drug," said a private equity investment manager to the China Economic Weekly. A truly valuable product should tie a patient to a doctor's two terminal clients, while also incorporating payment methods. ”

In his view, the health of the Internet must be the general trend. "But now the main development of the medical Internet is online interaction, it is time to consider the development of health care O2O model." ”