Why invest millions of operating websites for only one year?

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I think it would be more reliable to write articles to write about what I have experienced personally. Why do you say that? because it feels real. Said oneself past experience, in fact, is a memory, but I did not write the habit of memoirs, but I still hope to be able to invest millions of operating the site this matter, with my current thinking to analyze, share this site why the operation failed!

Mistook the boss for a manager

I went into the internet company in September 2012 and the interview went well. A technical director and an operational director of the interview I, at that time the interview problem is not much, now recalled, can only remember the operation director at that time I filled in the resume, and repeated asked me: Your name Feng Dongyang? then asked me: SEO most important is what? I was responding to a seemingly user experience and a Web bounce rate. Finally, the boss also came out to ask me a few words, now vaguely remember he asked me how many outside the chain can be released every day. I was not thinking of the answer, more than 100!

The most impressive thing was when the technical director asked me, "which one of you is the boss?" I looked around the room, but I took the operation director as the boss. I said with a smile, should be that is the boss? I didn't expect technical director embarrassed to point me to a young man sitting opposite me, saying that he was young, because he looks similar to me, but about 25 years old!

The website function is not perfect the team has begun to take shape

When I entered the company, I probably saw more than 20 employees. There are seven or eight sales people. Technical department has two optimization, two art, a technical director, an operational director, an editor. Plus front desk, financial staff. It's about 20. This for the operation of a start-up of the industry website said it is not small! The most important thing is, step into the company to see the size of words, than the ordinary kind of dwelling in the community inside the Small network company more and more! The whole office is about 500 square feet!

2-month Operation website problem

We are operating a local talent site, the site of the various functional modules, operation of this piece has been planned, including the future profit model. The boss has confidence in the operation and is confident in himself. It is said that the boss is to do sales before, but also before the study was a long time to decide to do the operation of talent site! He felt that this is a promising future, because at that time, a few local talent site has begun to have decadent signs!

I just started to go, do is the hair outside the chain to write false original article work, with many bitter forced SEO the same. This persisted for two months, the good thing is the PR value of Google rose to 2. Bad thing is, Baidu weight is still 1, ranked still not before! The flow is also less pitiful!

More importantly, the company has shown a negative operating status, the light does not enter! Each month calculates the staff salary plus the rent, the water and electricity cost, has 100,000 or so! and the company has not been profitable at present! Sales staff began to worry, because the product is not perfect, even the basic service process is not clear, but also the basis of the membership function is not perfect! Financial is very anxious, every month is to go out silver, has not seen the hope of tomorrow. The boss is more worried, has arrived at the point of sitting. He has been clamoring to bid, operations and technology is not in favor, because most of the site's functions can not be used!

Forced transfer of investment millions persisted for a year

Now recall, as if this project, the operation of Talent network, only 11 months or so, and as far as I know, the boss has smashed into more than 1 million, but Leng did not hear a water ring. I don't know what the boss thinks at the end of the day, and I don't know if he will ever go to a similar company to do a similar project. Anyway, by November 2012 or so, the boss transferred the company to another boss! Specific transfer situation My side is not clear. Of course, the focus of this event itself is not here. Now I just want to share with you some of the reasons why I think this project has failed to run:

1. Lack of preliminary study work, the overall grasp of the project

After coming to the company for some time, I could not help but to the Technical Director Lao Yang (Yang Feng) asked some of the company's situation, he said the boss before doing this project, said he studied for a long time, but also do the market research work, he thought that the project can be very profitable!

Then I ask Lao Yang, is there any relevant data report? Lao Yang replied: no See!!

When I was at dinner with Lao Yang, the view was that perhaps the boss did not go into the market to do the investigation, and its own lack of the market environment of the pre-judgment ability! Before the relevant experience of operating a large web site, I am still very puzzled, why, the company has been open for six months, the operation director is in place!

2. The company's senior management has no Internet experience, blindly entering the market

The boss's family is said to be relatively solid, but obviously, he is still relatively young, impulsive. Say I also have this problem at present, the mind is simple and easy to heat, work, want to do! also did not consider the consequence, only thought the more optimistic side, did not take the risk to imagine! So, I think one of the reasons for the failure of the project, the boss did not recognize the current market situation, and do not know the operation of some of the Web site processes. He took it for granted that buying a mature talent system and then looking for a procedure to modify it can be used! But the fact is, it is a mature system, but, according to the operation Director's plan, many functions still need to develop themselves. This creates a waste of working time!

And do sales of the boss without the internet this piece of operating experience, I came before, is said to be operating director is just come to the company soon, than I only one months earlier! And before that, the company has been a muddle through the past six months!

Operational planning ability is still possible, each profit point, the site column are planned very in place. But for the team management of this piece, there are still some deficiencies! On the whole is the company's top management staff or lack of experience!

3. Site early profit model is not clear

The boss wanted to set up the site to use the talent network to download resumes to collect fees. is to give you the company opened a member account, download 5 copies a day is free, and then 5 will be charged, imitate a talent network to do! There is the business of some of the advertising to profit, and then there is our site features an online seating function, It allows job seekers and recruiters to use a webcam for an interview, but this feature is not done! The development cycle is too long! It's not even online!

If the early rely on such a method to profit, can really support the operation of the company? I think the early profit model is particularly unclear! Lack of detail planning!

4. Improper operation of funds, a few months down the money has spent more than half

Do not know all the company to do business owners, there is no money on their own planning, anyway, the project's money, the early days have spent most of it. It is said that the boss is to let others to develop a set of systems, but later because of some contradictions (development price problems) halfway, the company does not cooperate! The boss has no way, and later bought a mature talent network management system. Do not know why originally bought a personal version of the system, before so much money spent, why not add a few dollars to buy an enterprise version of it?

5. Imperfect Team Building

This question I am now consulting Lao Yang, we also went to dinner the day before yesterday, we also talked about this problem while eating, we also agreed that the project was too hasty operation! The boss knows too little about this piece! including the company team management This piece is also too inexperienced! Prior to the team composition to the late staff match, I've wasted too much time in this midst!

End：

Some time ago, someone asked me, I have funds to run a training industry website, I asked him how much to invest? He said 1 million! That's why I'm writing this article. Maybe, most of the time we see other people operating the site is very successful! got all kinds of investment, and finally Nima listed!! I once thought, if these 1 million funds put in my hand, how should I operate? Is it a recruiter development system or a mature one? Is it first to set up a company or to set up a studio first? How is the fund allocated?

Although this project operation failed, but I still think the boss is very good, the most impressive thing is in the National day seven days holiday, although the company did not profit, but still give each employee some gifts! So, feel that the boss is still a unique human!

So, no matter how, even if ever failed, we still should be strong and brave to go on, to see some successful inspirational article may let your blood gushing, stirring! However, reading some failed articles, you can learn more!

This article by Feng Dongyang Original, reprint please indicate from Feng Dongyang blog http://fdyseo.com micro-Credit subscription number: a370415548