Why is the homepage weight below the page weight

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In many search engine syntax, the most common search syntax is probably "site:". Stationmaster usually uses "site:" syntax in two kinds of occasions. One occasion is to query the site's search engine collection (not very accurate, just a ballpark.) More accurate query methods can use the corresponding search engine statistical tools, such as Baidu Statistics, Google Webmaster tools, etc., and the other is to find specific content in a particular site. Here for you to talk about using the "site" syntax query site included when the home page is not the first reason. Also causes the homepage weight below the inside page the reason.

Generally speaking, a website, the highest weight is absolutely the home page. believe that webmaster in the site syntax to query the number of sites will find this phenomenon. If one day the page is lined up in front of the homepage, then you must be careful. It is possible that this is a precursor to the search engine penalty site.

Then the home page weight less than the reasons for the internal pages in the end? Here's a bold word.

Reason one, the homepage frequently modifies the title

As the saying goes, bones 100 days. The title most affect the weight of Baidu important factors, equivalent to the home page bones. If frequently modified, then will certainly let the search engine feel the website is too fickle, unreliable. So enter the Baidu observation period is inevitable. At this time with "site:" The syntax you will find, not only Baidu snapshots stay in the past, and the home page is not the first place.

Solution: Deliberate, prohibit frequent modification of the homepage of the website.

Reason two, the inner page of the chain quality is higher than the number of the outside chain of home

The reason is rather extreme. Generally speaking, a site outside the chain most often is the home page. Regardless of the quality and quantity of the chain, the homepage of the website has better than the inside page. So when the site home weight below the site page, it is necessary to look at these pages outside the chain of construction.

Solution: From the quality and quantity of the chain, to strengthen the site's home outside the chain of construction.

Reason three, the website has the suspicion of cheating

Many stationmaster because quick success, sometimes unscrupulous harmful. Excessive optimization of the site, the use of Black hat seo means, and so on may lead to search engine punishment site home page, let the first page down right, and thus lead to use "site:" When the home page weight below.

Solution: For White hat SEO methods to optimize the site step-by-step.

Other reasons, Web site revision, home chain failure and other reasons will also lead to the use of "site:" syntax, found that the weight of the home page is lower than the weight of the pages. Article first A5, reproduced please specify the Xiamen SEO blog http://pengjinjie.com/, respect for copyright!