Why the first page of the ads will affect the ranking of bad even the right to fall

Absrtact: In recent years, with the development of the Internet, various industries have started to build websites and marketing through the website, can imagine how powerful the Internet is. I believe everyone should know real estate, real estate not only under the wire sales also cable top

In recent years, with the development of the Internet, various industries have started to build websites and marketing through the website, can imagine how powerful the Internet is. I believe everyone should know real estate, real estate not only under the wire sales also wired on sale, online and offline two kinds of sales are the same, but on-line sales more direct some, buyers directly through the site can choose major real estate, second-hand housing or rent, this is the real estate company combined with the Internet in combination with the site to do the effect, Second, also meet the needs of some consumers, after all, many users want to buy a fast and convenient process, and the real Estate Network is a best choice. If you want to achieve marketing through the real estate network must do a good job of optimization, so the optimization of the real estate Network has become the webmaster attention.

We all know that if a website wants to survive, renting advertising is a must, and the real estate network is the same. Often visit the real Estate network webmaster should be able to see the home page ads are very many, and some real estate network leading navigation above are advertising, dynamic static have, and even some home page ads occupy the entire screen, these ads are often supporting the real estate network to survive the food. But a lot of real estate network because of these ads caused by poor rankings of the site or even fall right, this is a real estate network webmaster is also a blow, why the home page of the ads will affect the poor ranking or even the right to fall? The reason is very simple, many real estate network stationmaster does not have the right to do the homepage advertisement optimization, Now many real estate network does not have a good ranking is also because of the home page advertising reasons, the following author detailed instructions.

First, the real Estate network advertising optimization of the impact of improper

Home Page Advertising optimization is not the result of the impact is a lot of, which has a bad ranking effect, the right to drop, from the current some of the real estate online can be seen, some sites are the majority of the use of flash, or the majority of dynamic pictures. To determine a point is the home page of the advertising itself is very much, if it is flash and dynamic pictures, the impact on the site is very large, will increase the burden of the index, reduce trust, reduce the index frequency, the impact of the new contents of the collection, affecting the ranking of the site. Take Flash, it is a spider trap in itself.

This picture is a home page of a real estate network, the main navigation above the HA, all is the dynamic diagram, there are two kinds of oversized advertising map did not intercept, these pictures are enough.

Ii. How to optimize the advertisement of home page of real estate net

How to optimize the home page of the real estate ads? In fact, very simple, since we do not let appear flash then we try not to appear flash ads. We can use some of the pictures, but the picture as far as possible to use dynamic, you can compress the picture, now do not have a lot of picture compression tools, can be compressed through the tool. In fact, the purpose of this is to reduce the size of the home page, only to reduce the size of the home page to reduce the impact of advertising on the site. Of course, many of the real estate site may not be willing to do so, once this does not earn advertising fees, but the author suggested that in order to minimize this security risk to the lowest best in accordance with this method to do optimization.

Third, optimize the home page ads need to pay attention to what

If you master some of the optimization considerations, you can bring a variety of benefits, such as some attention can be saved some unnecessary trouble, and the real estate site home page advertising picture is the same, there are a lot of optimization considerations. such as in the optimization of the home page ads need to pay attention to: the use of advertising links within the pages of the picture to the advertising picture to do the Alt attribute, if it is linked to the outside of the chain, then use shielding properties to shield it off. These two considerations must be done, very helpful to the site. Other authors do not say more.

The above is the real estate site home page ads on the impact of the site, optimization, attention to achieve, these three can give some real estate webmaster to bring help, but I still suggest that the real estate site to achieve the best results, not only is the home page advertising to do well, other aspects to do well, the only way to the real estate site development.