Why the project of decimating the quality problem

Source: Internet
Author: User
Keywords Quality problems appearance owners expansion decimating real estate
Tags advertising advertising campaign control system cost different economic exchange high
According to the report of the Daily (603000) December 18, located in Guangdong province Huizhou Boluo County of the modern plaza, many of the present quality problems. Owners reflect that a year ago, the city of the modern plaza, the sales staff to describe the "beautiful blueprint": High-grade fine decoration, international kindergarten, Boluo County City landmark. However, the project in the delivery of the house to the owners of the scene is very different from the original advertising campaign. "1500 yuan a square meter of the fine decoration, in exchange for the floor, the wall moldy, leaking ceiling." "The owner of the room just received a face helpless." Like Mr. Chen, there are more than 50 owners of modern square. In the planning of the kindergarten also do not know traces, there is no below; The underground car park is changed to the ground, and 800 meters outside the community. All the above developers in the sale of promotional selling points, in the delivery of a discount. Even more incredible is that the first issue of the sale of huxing figure a1-06 and a2-03 master bedroom marked with a bathroom, the examination of the room in both buildings did not appear. Developers to the owners, is a glass partition of the Terrace garden. The opening of the sale, the capital promised the entire building sold fine decoration, but the late sales of many blanks; the planning land for kindergartens in the sales advertisement is not all the real estate, the luxury decoration of 1500 yuan, the actual cost may not even 500 yuan. Promised to the main bedroom fluttering window, in the receiving House also disappeared. In fact, there have been problems in many projects before. For example: Beijing decimating another city "Lou Hang" problem, the Shanghai capital Taoyuan project ceiling filled with garbage, etc., in addition, the decimating in recent years in Guangzhou, Tianjin, Hainan, Chongqing and other cities projects have exposed quality problems. One of the more typical case is: October 2011, is located in Guangzhou, the Fuli real estate "in the Imperial Palace" occurred in the ceiling off the incident, there are owners of the living room ceiling 5 cm thick slab of cement fell down, fortunately the owner was not at home, escaped a robbery. Decimating real estate projects frequently appear in the quality problems by the industry, "Tofu Slag Project" title. According to the Chinese Economic Times reporter understand, in recent years, the mass media exposure has been a serious problem of quality, but these problems did not cause the attention of the decimating, on the contrary, the cost of the quality of these problems again and again, repeated. For these repeated problems of quality, decimating real estate chairman Li Silian did not reflect from their own perspective, but the reason is attributed to the irresponsible peasant workers. "It is not surprising that there are more or less quality problems on individual projects," Li Silian said. "If the individual project construction team appears not responsible behavior, it is difficult to fully supervise in place." According to the Chinese Economic Times reporter understand, starting from 2002, especially after 2005 years, the decimating began to enter the large-scale horse-race enclosure, high-speed expansion, the annual sales volume and the construction area are almost doubled, and the expansion speed is also the main evaluation index of the local branch. High Speed expansionZhang's results have brought huge capital pressure, and directly led to the accumulation of debt, the debt rate has been higher than the average level of housing enterprises. As early as November 2010, the Swiss bank published research reports that decimating property is "one of the companies with the highest debt rate in the industry". Its net liabilities peaked at 120%. Industry insiders pointed out that the real estate is very few high debt rate and high profitability of the aggregate, which is the expansion of the land costs and compression reduction of the cost of construction, naturally accompanied by the project quality hidden dangers. "If the ratio of debt rate and expansion speed, the Greentown is more than the more, but the Green House quality Management system is very good, there are few problems in the quality of construction, this can only indicate that the control system of the decimating is a problem." "Scherkingshon, director of the Sino-house letter, said in an interview with the China Economic Times reporter that the biggest reason behind the problem is that there are two bosses, and the average real estate company has only one boss." He pointed out that such a pattern can easily lead to problems in its quality control system, and it is difficult to ensure the quality of its real estate.
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