Why users pay for products

Why do users use your product?
Why do users pay for your products?
Why is your product worth this money?
What's the difference between your product and other products?
Why would a user prefer to pay only this price?
......

There is a fundamental problem with products from scratch-what does this product do? The root of all this is from this, because knowing what the product is doing just knows how to dig out its business value, or, in that sentence, no boss is willing to pay for the free product. How to let users spend money on something worth, willing to spend the money, this topic has been around the issue of product charges. How to make the user feel the product value? And willing to spend the money on it?

Whether a product is worth the user's pay, have to start from the original demand of this product, the product used to do, why this product, users do not use this product will be, whether the market has such products, compared with other products will have what advantages, even if your product is only a little more than others function, Will be one of the things you can do to beat other products.

A product can play a moving heart in addition to fundamentally understand why users use your products, there are user experience, in the process of doing products will still find many users because of the cumbersome operation to give up the product or put into the arms of other products, which is now many enterprises can surpass other products of the "black Hole" where, Tencent audio and video Why can successfully capture so many users from the storm, I think more is http://www.aliyun.com/zixun/aggregation/8201.html "> Product experience and performance has surpassed the opponents."

Product for a user psychological process: concise, convenient, usable, practical, easy-to-use, easy to use, enough.

Simplicity: Is Google simple enough? So won the world's first search engine title. The simplicity of a product is not only embodied in the interface, but also reflected in the function and operation, so that users to the fastest and most direct way to find the product's core functions or users most needed functions. Concise interface, is the first impression of products, but also let users accept the first sense of perception.
Convenience: not fast, but convenient. Many products to fast and convenient integration, feel that the fast product must be very convenient, the Web QQ and QQ client which easy to use? The answer is in the beholder. But speaking of convenience, I believe more people will choose the client, the boot can automatically start QQ, multiple product interface, have become a welcome QQ clients like the reasons, but also become the wireless industry entry point.
Can use: the most fundamental function of the product, it can be used up, can only represent the product out, more time is a juvenile type, a user only to meet the basic needs of several functions. The product that can be used does not represent the user to accept your product, but to know your product.
Practical: Users do not dazzle the effect, but must be practical, why use your product because you can solve his existing problems, you can have ads, but must be practical, can fundamentally solve user problems.
Ease of use: is the User a fool? No user likes to admit that he is a fool, in addition to give users a certain imagination space, as far as possible to do the simple and understandable, you face the user group may be 10-year-old children, but also may be forty or fifty years old Uncle Aunt-level users, Easy-to-use will be your grasp of the most fundamental place.
Easy to use: a product of good or bad will often determine the user's stay, easy to use the product will get more word-of-mouth effect. The evaluation of the product is always easy to use, not two kinds of answers, said "OK", "passable" and other such users are not real users, high demand for products, but also you are responsible for the performance of users.
Sufficient: The user's demand for the product is never satisfied, do not to meet the user to change their product planning, enough, not to let you do all the functions, but the function of a choice, many users of the product function only 60% of the function, and the other 40% is not they do not need, but not less.

Users have their own requirements for products, product managers often for 1% of users, spend 99% of the energy. And it turns out that 1% of the users have brought most of the revenue from the product. What makes the user pay the product, in addition to meet the needs of users, but also in-depth understanding and analysis of users. Users will never automatically pull out their wallet in the money, then use your products to impress them, excellent user experience, perfect product features, to do a meet the user really needs products.

This is after the company Taobao mobile phone seller's product to think of, but also in the company's last product. Leaving a company, leaving a team, give up their favorite product, there will be so much sadness, from Taobao mobile phone sellers assistant, like wireless, or will continue to go in the wireless industry, waiting for a new wireless journey.

Source: http://www.xwcool.com/?p=799