Win at the beginning: Why the "old" domain name is more likely to succeed

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Domain name Trading market is in full swing, the value of tens of thousands of to hundreds of thousands of of the domain name countless, what determines their values? Some say these domain names are more collectible, others say that these domain name registration age is conducive to site optimization, or some investment companies say these gold domain name more business investment. But the binary network here only emphasizes a little, in the final analysis because: these old domain name is more successful, the more classic domain name from the success of the closer, whether from the optimization point of view, or business. As a webmaster, how to choose the outstanding old domain name, to narrow the distance of success? You may wish to go into the following topics:

One: Search optimization perspective

For website Construction, get a good quality of the old domain name is just like to pick up a treasure, for what? Search engines have always given the old domain name the weight is relatively higher than the new domain name. And with the increase in time, these initial weights are gradually increasing, especially those with a large number of chain of the domain name is expected to be. For example, the author's blog is such a domain name, before the use of the belt has a large number of reverse chain, and even the search engine still remains a collection page. But after use, as long as the appropriate optimization, the site will not be long before the start of the second time, and the weight of the keyword increased quickly.

Second: The domain name Investment angle Speaking

Every day the world has a large number of gunmen in contention for those who are about to expire the old domain name, or even pay more than the wall column. So why make these people so persistent? This is the value of the domain name investment. and the value of domain name mainly from four aspects to start: First, Lenovo value domain name, such as: "5201314.com, cctv.com, bjtv.com" simple understanding will know where it is intended. Second, easy to spell domain names, such as: "Hangzhou.com,rencaijob.com,kaixin.com" and so on, the value of these domain names also unlimited potential. Third, the vocabulary domain name: "newyear.com, network.com" and so on. and the fourth category of domain name is in the search engine has a high value of the domain name, such as those with the PR domain name, especially high PR, even if it does not mean, can sell a high price.

Third: Judging from the commercial point of view

What makes "weibo.com" sky-high? It is undoubtedly stained with the "micro-bo" light, even if others want to go to Weibo and do not know the address, input "weibo.com" can also be a touch that is, this is one of its value. Of course, this is just an example, in fact its commercial value is far from this, more involved in many of our unknown areas, after all, we are not those business planning. So now have a large number of farmers in the effort to collect such domain names, for is one day can be "prosperous", dozens of yuan investment, earn hundreds of thousands of millions, who is not willing to?

As on the three point, we briefly on the value of the domain to do an analysis, and as a webmaster, our main work or website construction. So single from the site Construction and SEO optimization perspective, what kind of domain name is the most suitable for us? The first one is more appropriate, if the other two points can be considered on this basis, it is certainly the most appropriate.

The first element: check whether the old domain name is included in the search engine blacklist, if blacklisted domain name or do not buy, can escape the blacklist is still a problem. Although by K's website can restore, but also see is for what reason and be sealed station. If it is not too big spelling meaning of the domain name, if the search engine does not remain any site, domain information, it is best not to choose, such a domain name is likely to be completely blocked by the search engine products.

The second element: the domain name after the necessary work, always have advantages and disadvantages, the old domain name has its advantages, but inevitably have its bad place, such as: a large number of 404 of pages, if not handled easily so that the site in a long time can not be detached. Here binary is recommended to use the ROBOTS.TXT file for indexing restrictions, and to use 301 redirects to permanently redirect invalid content.

The third factor: Shorten the optimization cycle, we chose the old domain name is not to shorten the search engine optimization cycle? I think in this period of time, content update is not the most important, but also to do a day to two of high-quality original. It is important that the promotion of the chain, so that the search engine as soon as possible to cache the latest domain name information to the server, remove those old historical residue. In this way, the domain name of the negative impact of the disappearance, then wait for the weight of ascension.

Why is the old domain name more successful? Binary network/Heguijiang (http://www.xmjihe.com) In this also made an elaboration, as a webmaster, how to select the domain name? While tightening the search engine optimization, it is also necessary to look at the potential business investment. Fast New Year's day, finally to webmaster friends say happy!