Win8 Sword Walk Slant How does Microsoft avoid repeating itself in Win9?

Wen/Sun Yongjie It is said that Microsoft will release the latest Windows 9 Technology Preview version by the end of this month to allow developers and users to respond to changes to Windows 9 at any time. Given that this is the most significant system release since Nadra as Microsoft's CEO, and Microsoft is facing a pivotal moment in the transition, the WINDOWS9 will be in the industry's spotlight. As is known to all, Microsoft's traditional Windows is fading because of the weakness of the traditional PC industry and the rapid development of mobile internet (smartphones and tablets). To this end, Ballmer released the so-called fusion of traditional PC and mobile devices WINDOWS8 system. Unfortunately, as a result of this fusion sword walk slant, in the use way and the experience and so on the heavy Reliance mobile device, causes the traditional PC user choice and the experience confusion, results neither as Microsoft anticipated to boost its in the PC market performance, has not let Microsoft in the mobile market have the big gains. The so-called precedent. So how will the upcoming WINDOWS9 avoid repeating the mistakes of Windows8? First of all, we believe that even Nadra has repeatedly emphasized the Microsoft Windows strategy, but from the current industry and Microsoft's entire market (traditional PC and mobile) trends and performance, Microsoft's WINDOWS9 should still be the traditional PC user experience as the center, at least to focus on traditional PC users. It may be argued that the traditional PC industry is on the wane and that moving is the future. But the market has proven that the traditional PC industry is bottoming out after a steep decline, as evidenced by the sharp decline in the overall PC market in the last quarter, the year-on-year growth in the number of traditional PC vendors in the top four V, and the growth in Intel's performance, based on PC chips. More importantly, the past WINDOWS8 experience and lessons proved that relying on the mobile experience rather than let Microsoft change its position in the mobile market, but offended the traditional PC users, as the saying goes, lost watermelon pick sesame, but for Microsoft, more like lost watermelon, also did not pick up sesame. In addition, from the technical and ecosystem point of view, there is still no enterprise can do well to take into account the traditional PC and mobile user experience. The industry knows that previous rumors of Apple iOS merging with Mac X and Google Android and Chrome OS have been ongoing, but until today Apple and Google are still independently developing and updating the two operating systems for traditional PCs and mobile markets respectively, At best, it is prudent to attempt to migrate applications from a very small number of mobile ecosystems to a traditional PC platform, which is actually a test of water. Google, for example, recently ported 4 Android apps--vine, Evernote, Duolingo and Sight Words to Chromebook based on Chrome OS systems. Porting Android apps to Chromebook was announced by Google at the I/O developer meeting in JunePart of a plan to eliminate the barriers between Android and Chromebook. At present, because Google controls the porting platform app Runtime for Chrome, application developers can not directly migrate Android apps to Chromebook, it is important that Google only allow appropriately optimized Android apps to run on Chrome OS. It can be seen that the so-called real integration is not only the operating system itself, but the integration of two different ecosystems. It is worth mentioning that even in the same market, Google recently in the mainstream Android system, but also deliberately released for the low-end smartphone market, the Android one system, can be seen, even in the same market, user needs and experience will be different, even the difference still need to support a variety of systems. In the light of the above actual market demand and technical background, combined with Microsoft's performance in the traditional PC and mobile market, we believe that Microsoft WINDOWS9 to avoid repeating the mistakes of WINDOWS8, should return to the traditional PC user experience, Do not expect this version of Windows to implement its own Windows strategy, after all, fusion is not only a stand-alone operating system or all the names changed to Windows can be achieved, it is two completely different based on the operating system of the integration of ecosystems, this point Microsoft must find out. (Disclaimer: This article only represents the author's opinion, does not represent Sina's position.) ）