If you can get rid of the shackles of network cable, netizens naturally flock to. With the help of wireless internet, more and more netizens are getting used to using mobile terminals such as laptops or mobile phones to access the Internet. But at the same time, the rapid growth of wireless internet users also bring great pressure to the limited spectrum resources. Simply relying on the development of users will undoubtedly bring wireless internet into the awkward situation of the traditional wired internet, "Increasing production capacity, decreasing income", and creating personalized service at different levels will be an effective means for the sustainable and healthy development of wireless internet.
The wireless internet is catching up with the trend of the development of wireless internet more and more fierce, its users are non-stop shuttle in all corners of the world, and constantly refresh the flow. According to a report by Sandvine, a Canadian network equipment supplier, the survey found that wireless internet traffic is getting closer to the traditional wired internet as the use of laptops increases.
Internet traffic is migrating to the mobile Internet as users increase their use of wireless terminals. Sandvine, president and chief executive Dave Caputo, says mobile internet users are using programs similar to those of fixed internet users, Includes real-time communications software IM and Skype. As more and more powerful mobile devices (such as the ipad) and laptop dogs appear, more and more users will shift their focus from traditional voice services to data-centric, bandwidth-intensive applications.
At the end of 2009, Morgan Stanley reported that the mobile Internet grew faster than the desktop Internet, predicting that mobile internet users would overtake their computer users over the next 5 years. Not only abroad, in China, where the number of mobile internet users is growing, the rise of 3G has been instrumental in the large-scale migration of traffic.
According to the latest data from the Ministry of Industry and Information technology, as at the end of February, China's 3G users reached 16.06 million, of which China Mobile TD-SCDMA users up to 6.86 million households, China Telecom 5.14 million, Unicom 4.06 million households. These users will undoubtedly be the main force of wireless internet use.
In addition, a large number of users of 2G mobile phones are also in the hands of wireless terminals connected to the Internet world. By the end of 2009, the number of mobile internet users reached 233 million, it can be said that with the development of 3G network technology, the mobile communications industry has been fully entered the era of mobile.
According to foreign media reports, mobile ad network AdMob published a report that in the iphone and Android phones strong growth, as well as users often run applications, the February this year, the global mobile Internet traffic growth of 193% year-on-year.
The unlimited pressure users of wired networks to grow rapidly, and even the potential blowout, mobile Internet must face the danger of the user's super scale. The user's access to the mobile Internet relies on the mobile communication network, just as traditional internet users rely on traditional wired broadband. Although the advent, application and popularization of 3G and even 4G are expanding the bandwidth of mobile networks, the broadband is limited in the end.
Bandwidth problems have plagued Internet operators. To extend the bandwidth, the famous Internet company, Google, has also spent heavily on boosting network capacity. It is understood that the Unity Consortium, which includes Google, Bharti Airtel, Global Transit, KDDI, Pacnet and Singapore Telecom, plans to open the Pacific submarine cable linking the United States and Japan, raising the network bandwidth between the two sides of the Pacific by about 20%. New submarine cables will add 7.68Tbps of network bandwidth. The $300 million trillion project has now been tested and will dramatically increase the speed of the Asian Internet over the next few months.
At home, China Telecom, the world's largest Internet service provider, has also launched a network acceleration campaign for 100M fiber to households. In a recent meeting in the industry, Sun Kangmin, deputy general manager of China Telecom, said that China Telecom in some big cities is starting to 100M broadband fiber to household engineering, that is, each fiber may reach 100M access bandwidth, at home can create a mobile internet world. It is understood that China Telecom in all counties and cities above all have more than 4M access capacity, each township has a 2M access capability, at the same time has nearly 100,000 WLAN points. At present, China Telecom has launched a 8M access bandwidth plan in all cities.
China Telecom's large-scale bandwidth "extended movement" is undoubtedly a significant increase in user traffic, at the same time, the use of mobile Internet traffic is also growing. But mobile broadband services can not be as traditional broadband services, through the optical fiber to the user, bandwidth expansion and other simple way to achieve.
Due to the extremely limited wireless spectrum resources, the mobile Internet cannot be continuously increased indefinitely, especially under current technical conditions, this approach is impossible. Prior to the carrier competition for PHS band is also due to the wireless band resources strategic considerations, mobile Internet for operators to bring limited revenue at the same time, but also brought the pressure of wireless networks.
Tiered service fine-tillage mobile internet should see, mobile broadband is the trend, but wired network is unlimited, wireless network is limited, bandwidth problems will be plagued by global operators, mobile broadband is not to fixed broadband as unrestrained extensive application, but to maximize the use of bandwidth. Therefore, the personalized, layered service will become the first choice for operators, which for domestic operators have a great reference significance.
An application called Foursquare is becoming more and more popular. When users start Foursquare, they can instantly update their geographical location, share the mood and feelings of the moment, and add information such as restaurants and bars to the places they visit frequently, such as your favorite snacks, and your views on a particular wine. It is such a simple software that brings huge benefits to the company.
In fact, Foursquare for consumer consumption habits and business marketing needs, in the limited flow of services for their own creation of an unlimited space for development.
Software developer Sprxmobile from Europe has launched the world's first "augmented reality" browser Layar.layar "augmented reality" work is quite simple, open the software will automatically start the mobile phone camera, the user just to focus on a certain direction, the software will be based on GPS, The positioning and orientation information of electronic compass gives the detailed information of the environment before the user, as well as the distance of various common functional buildings in this direction. A seemingly simple software, but can bring users a good experience.
In order to harvest more and better crops in the limited land, it is necessary to arrange intensive cultivation according to the climatic terms, only so as to obtain the harvest. Mobile Internet is like this a limited arable land, only the level of intensive cultivation, to obtain the user's favorite, create more value-added, rather than simply collecting and receiving flow fees.
And this new application development needs from the terminal, service to the program must be personalized customization, which undoubtedly brings huge terminal pressure operators. Therefore, cooperation with more terminal manufacturers and software service providers is undoubtedly the best choice for operators.