Word-of-mouth Marketing: Please start with Jiang victory over Li Yuchun

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Choreographer: Standard thousands bo, typical entertainment blog opinion leader, common blogger Marketing founder.

The recent contest has been a great wind! Whether you are a promotion or a knockout, there is always news on the Internet. Yesterday, the choreographer in his blog, said the explosion, "Beijing 05 Super Girls Concert" preparation meeting, GBS (Hunan Radio and Film Group) senior has for the contract will expire Li Yuchun found a successor, a new generation of day Entertainment One elder sister will be the Neo-jin contest Jiang, its positioning is "Chinese pop music International all-round little diva."

Have to say, the dance master you in the show in the perfect play the role of the self fried. As a Word-of-mouth marketing planner, I want to make a little analysis of the spread you're doing. Generally speaking, writing such a burst of material blog is nothing but a few reasons:

First, the blogger may have received the money from Hunan TV, for Hunan TV's Happy girl for the compression of the campaign, so that can improve Hunan TV happy girls in the late promotion of the ratings. This point I guess there are 40% of the possibility, because the rumor is that the choreographer is Hunan TV boss Mrs. Xia, so that, the choreographer you this article is a free Word-of-mouth marketing, and is a standard blog marketing.

Second, the blogger may have received the day entertainment company's money, mainly to make every effort for the August 29 spring elder brother and several Super Girls concert to do well-known promotion, so that can play a role in the explosion for the expensive singing tickets to do cost-effective recovery.

A small concert ticket is so expensive, VIP ticket is amazing, unexpectedly want 1680 yuan, in the countryside, this is equivalent to the ordinary people's household consumption, more comparable to a poor school 18 sets of desks, chairs. Have to put it out, the choreography of this article is highly inflammatory force of word-of-mouth spread. Therefore, I guess the dance division for the Day entertainment word-of-mouth spread of the probability also amounted to 30%.

Third, it is possible that the blogger is the day entertainment rival company's network of thugs, in order to combat Chun-brother for the purpose of promoting Jiang's visibility as the main purpose. Although this point in the concept of word-of-mouth communication is a common sense of reasoning, but there is a point of doubt. Li Yuchun has overtaken three deer, in the network of negative word-of-mouth is a straight upward trend, often skimming the network, can hear different "Chun Brother, Pure man" call.

From this analysis, since the spring elder brother has been negative, then there is no need for the choreographer to fight the spring elder brother to promote Jiang. So, for the dance guru this point of Word-of-mouth spread probability, I can only give 20% affirmation.

Four, it is possible that the Michelle Cloud, Yu can only wait for the other four contest of money, to provoke Jiang with Li Yuchun relationship, thus forcing Li Yuchunlai Traction Jiang, finally to curb the promotion of the Jiang possible. Have to say, if really such a reverse word-of-mouth spread, then I can only say: "The Dance division, your Word-of-mouth marketing really powerful!"

Based on this, I finally decided that the marketing probability of a choreographer can only give 20%, after all, in the public, or often can hear Jiang with the other four contest relationship is so harmonious and harmony (hope is correct). So, only so much.

Summary：

Above four point reason likelihood is very big, but also do not rule out 0 element or other reason, for example the stylist may write this article is to enhance their popularity, improve their blog click rate and other reasons. But in the final analysis, she really word-of-mouth marketing, she did hype, but still so clever, so there are plans.