World Cup, how can you play like this?

Four years of the World Cup, in addition to the fans are full of anticipation, the major portals are also ready to borrow the football feast to achieve financial growth, grasp the rare opportunity to wait for advertisers to buy home. Over the years after the World Cup, the four major portals have invoked the data of all parties to declare their own in the relevant indicators "ranked first" custom, in addition to the publication of public relations to compare each other to play exhausted, there is no truth contradictions, until the earnings release, earn more and less will be entirely different. In general, the World Cup marketing wealth to determine the direction of circulation, is the TV screen and computer screen for the user's contention results, the former (that is, CCTV) usually has a level of copyright (do not do two-level distribution, but borrow Cntv for the platform, external sales authorization), and the user to watch the custom threatened by the Granville, As long as the scale of the ratings is in evidence, it lies in the inertia of earning money will not occur radical displacement, and the latter is more focus on the economy-oriented, will be the flow of the entire station to the sale of billion-class ad revenue of the topic page pour irrigation, quantitative changes in the formation of qualitative change, focus on the impact is self-evident. Of course, play also with the Times, Sina lost video license, forced to sacrifice a micro-broad strokes, since the fall figure foil CCTV's network linkage, planning the "first social live World Cup" activities, Sohu and Tencent are playing a homemade play this card, to the circle of people + talk show in the form of trying to edge users also attract in, netease continue to soy sauce , Youku, Archie Art and other video sites will be the force of aggregation, with uninterrupted theme broadcast to make up for the media attributes of the short board. And after the same game, the World Cup marketing in the jungle and more than a fierce meat-eating animals, fangs white, animal pupil gradually red. The foreshadowing of the music is very sufficient-June 6, a prototype for the SXSW music festival Carnival "old boy de World Cup entertainment Festival" in the home, five pine m space held, is basically a replay of the rhythm of music, that is, based on the unified theme of resource reorganization and packaging: The scene, first of all, the hit film "Old Boy" Starring Xiao, Wang debut, as the "movie Old boy" representative, recalling his World Cup experience, at the same time for the film's upcoming "Old boy 2" to do preheating, aroused "together to see where the ball brothers went to the" nostalgic feelings; then, the "sports old boy" representative, By the sports chief marketing officer Changwei with the mouth Yeqiang appearance, for everyone to tell the music of Sports World Cup during the show shape and content highlights. And let the audience immediately into the tense and exciting atmosphere of the World Cup. And the "tech old boy" representative, the chief technology officer of Bin and Li Shibin, director of the music and video user Experience Center, gave the audience the three apps they had launched during the World Cup: watching the ball, video videos, and today's video, allowing different fans to find a sense of belonging during the World Cup by subdividing their products. To simplify, music as the real want, is to show its ecological advantages: when other media products are still arguing over the screen, music can not be concerned about the user to choose which screen to watch the World Cup, the browser has a video network, TV, video TV, Mobile endThere is the app matrix, regardless of user's scene how changes, the music sees the service all follows. The so-called ecological business value, is the multiplication effect, the profit space evenly distributed to each node, the smart TV hardware revenue, the content of the additional advertising revenue, value-added services, paid revenue and open platform for the application of income, which is the music as compared to other World Cup players "Unique" side, It is also the reason for the continued investment in the vertical industry chain. "BAT" is also around their core business to do ecological layout, however, their mergers and acquisitions are based on an extension of the business model, while the eco-theme of le-Vision is committed to "entertainment"-a somewhat conceptual generalization compared to "search", "social" and "Electric Quotient"- It is also an ideal for the Disney Empire as a reference target. Naturally, we can not forget that the last one who wanted to build a blueprint for Disney industry in China is how to end up with a very reluctant and powerless dream. Unlike the martyrs, music is more than complete the task of the Grand box, not only is the hardware beyond the once difficult to break through the system threshold, as an up-and-comer of the music network than Cool VI showed more lasting perseverance and patience, and live better, at the same time, when the grand choice will be capital out of Huayi music, Music as the acquisition of flowers in the film on consecutive meritorious, this subtle and delicate connection side of the grand advance and anxiety, while there is reason to re-examine the Disney subject of music. Disney's position in business history is so important and admirable, because of its brand height is unparalleled, "Disney is Entertainment" in the world is a clear symbol, by Pixar, man, Lucas film cast the movie Gold lineup, rooted in television media ratings stable teen channel list, Even if the real estate project to account for is a steady profit never lose the Playground project, as well as springing up in the world everywhere, such as consumer goods retail stores, in the entertainment industry, the body of the creation of ecological, Disney is the most representative of the enterprise, known as the "Hundred Years old shop" complex of Chinese entrepreneurs advertised apprentice is not unexpected. The Jia Yue Pavilion is enamored of the music of the ecology, further, in his own words, called "High quality Life circle", but all can reach the target users of the field, Le Vision to cover and replace the original brand-"China's internet will be divided by the existing giants, or will continue to rise new strength?" My answer is the latter. "-Just like today's Disney, who borrowed a playground" from a doll, later, the film, "Iron Man" and "Avengers union", and so on, will let the young adults walk into the cinema, even in middle age, when a home man stuck on the couch to turn on the TV, he will still open the Disney's ESPN Watch sports games and repeat their experiences in the education and upbringing of their children. In China, Disney has a challenger. Although the current volume of music is not as large as Disney, but within the video, one after another project with the "Internet Experiment"The name of the promotion, such as "return" box office success, will affect the ecology of "small time 3" input and expectations, and Brazil World Cup this experiment, will test the sports industry can be released in the performance, users buy or not, will also feed back to the ecological center for future decision-making to provide market support. The ultimate goal of Jia Yue Pavilion may be to surpass Disney and build a new entertainment empire. At yesterday's carnival, after the affectionate monologue of the old Boys, the Cndy band's electro-acoustic performance kicked off the main stage and the Easter Egg, in which the X50, X60 two 4K Super TV is a well-deserved protagonist, whether it is the app on the phone screen or the website and client on the computer screen, are not as happy as the control of the television screen to focus on the 5-screen linkage is domineering, Lok see still hope that the intelligent television to bear the best experience of the screen. This hot summer, is destined to be a big examination room, in the field, 32 of the strong to fight for the cup of God, the field, the new and old media share the feast value, the test is not only the music of the ecological micro, the tide is monstrous, the naked swimmer can also fish Rang, after the carnival, crying laughter will be self-evident. But, as a fan of 15 years of had, I personally experience the information into the developed well-being, but also unavoidably sentimental: lying in the quilt can see the game, the game has just ended, all the views of the instant flood network, to the next day the morning instead gives people the feeling of Kate, as if that is already a piece of old memories, It's not worth it. The more pervasive the media, the more sense of loss, degradation or stupidity, I am doubly nostalgic for the 1998 World Cup in France-no mobile phone, no Weibo, on the grin of a bulky TV watching Owen's long distance into the Argentine sight after furious shooting , can not restrain the excitement of the heart almost sleepless night, although it is difficult to find the replay, but the gallop figure and the perfect arc is like a mirror in the heart, over and over again lifelike.