World Cup starts "crazy 72 hours" to upgrade the whole business war

Source: Internet
Author: User
Keywords Electrical business

Since the start of the World Cup, the Chinese fans have been crazy, not only the real fans, the fake fans are also high up, how do fake fans? Be sure to buy a favorite jersey or a football accessory, or a few body jerseys, depending on which team is not a good-looking guy and then, um, In this outfit, even if you don't say you know which team fans.

Tangled is, true fans husband or wife had to accompany the false fans to go shopping malls, night watching the ball day to work still have to spend time with shopping, this rhythm where there is sleep time? Sleeping? The World Cup is coming, still sleeping? You see which big shopping mall is not all in the evening after 12 o'clock all brightly lit, even the mall do not rest, all play " Crazy Rob 72 Hours ", the old electric business war in this 72 hours has been upgraded to the whole business, do you realize that businessmen are more crazy than the fans?" Don't believe it? And look at the batting for everyone to express a little.

Su Ninghong, the kid starts "crazy for 72 hours" and then upgrades.

"Crazy Rob 72 hours" to start with the Su Ninghong Child, July 8 0 o'clock, red children take the lead in "Crazy Rob 72 hours" big promotion period, this activity for it is familiar, because last year's July Su Ning had "crazy Rob 72 hours" activities, this activity in last year is very attractive to women, this year because of the World Cup, Women waiting to watch the ball go shopping online before the game begins. Similarly, men also like the theme of the event, spend the same money to buy two items for his wife, is not more sense of achievement?

"Love wife Month" natural to the main female supplies, red children's "crazy Rob 72 hours" from the mother and child, beauty makeup and other categories began, there are two points to need to mention: first, the price of milk powder set off the war, and some imported milk powder even more than half of other businesses, can be broken by the foreign milk powder barriers; The second is the introduction of wet diapers in the anti-season stock concept, will be to the freezing point of the price of its sales do not fall, creating a new concept of diaper sales.

If the above is not enough to attract people, the "15-day unconditional return" service is indeed the introduction of attention, of course, any buyer is not willing to frequent returns, this is really necessary to return or replacement of the business is very convenient, and some people say that the final spell of service, which is the rise of the tertiary industry in the modern is quite important, Service is a part of product quality, to win the quality is the King of goods.

For "Crazy Rob 72 hours" to promote the effect of this activity, there is no need to say, because the red children "conform to public opinion" will be the activity of the time to continue the next three days, the effect of good or bad, this can be seen.

"Crazy Rob 72 Hours" label

With "Love wife month", Suning colorful beauty makeup homeopathy superior "Crazy Rob 72 Hours", is the most eye-catching part of the activity, suning fun to 2 hours to sell 300,000 single for the topic, triggering the consumer's continued attention. Into the summer, female sunscreen is the most important, a variety of beauty, skin care, sunscreen and other beauty products become the preferred female to consumers, after the network heat transmission of the internet sales of beauty products fake events to make netizens buy when the lingering. Take this, suning colorful imitate ministry "Net net 2014" launched "fake 1 compensate hundred beautiful net net action", promote "crazy Rob 72 hours" This activity topic of continuous spread. In addition, suning fun more occasion launched the whole network parity, the spear pointed to the United States and Le bee nets, resulting in the United States makeup electric dealers collectively affixed to the "crazy Rob 72 hours" label.

Poly-Mei products to "wash the day" as the name of the United States and cosmetics businesses launched a relief activities, in time and Suning riotous "crazy Rob 72 hours" similar to the net action of the United States do not have any statement; Le Bee net movement is relatively big some, the same is 72 hours crazy Rob for gimmick, dozens of mask at the same time discount half; The book started the Dangdang also to "I for the youth crazy, big brand in full bloom, crazy Rob 72 hours" activities, commodity categories involving beauty makeup, home and other content. Of course, the major beauty makeup business is the focus of the event, in addition to participate in the electric business platform "Crazy Rob 72-hour" activities, but also in their own official website played the promotional activities, the entire network of the United States to benefit the electric dealers.

Car dealers also play "Crazy Rob 72 Hours"

In the mother and infant and the United States makeup electric business war in full swing, other businesses also see the festival's promotional potential, in the industry, the automotive industry performance is more active, of which Dongfeng Citroen is the most powerful, its "million people benefit war" promotional activities in the Easy Car network, auto Network and other industry sites everywhere, is also playing " Crazy Rob 72 Hours "banner, clearly want to borrow other electric business platform hype up the potential to promote their own.

In addition to Dongfeng Citroen, Guangzhou Auto and Highlander, Changan Ford, respectively, in June to "crazy Rob 72 Hours" for the signboard promotion, let a large margin. Since the 4.18 Suning online 47 percent panda cars, the automotive industry began to attach importance to Internet marketing, many manufacturers online channels have tried. This more promotional sales model may not be a real electric dealer in the car industry, but the car industry is using the Internet to promote the activity that has allowed the car to deal with the characteristics of the electrical quotient. This means that the automotive industry in the future sales, whether online or offline, other platforms can do the activities they can do, now is crazy to rob 72 hours, there may be 100 hours later, even the entire month, car merchants began to love the network promotion.

Electrical "Crazy for 72 hours"

The hottest quarter of the year is the most prosperous time for air conditioners, fans and other electrical appliances, the electrical field also has its own "crazy Rob 72-hour" activities, especially suning, Gome and other 3 C electrical appliances started business more attention to festive promotional.

In Su Ning's This "crazy Rob 72 Hours" activity, gree, Haier and other brands are active in the activity of the brand, which last year also has air-conditioning single goods "Crazy Rob 72 hours" activities. In the last month's nearly 1-month-long 6.18 promotion, the same is in the electronics and digital promotions to increase the "crazy Rob 72 hours" of the play, the activities of the sales of goods have been soaring. Gome has done two times last year, "Gome Online mall stay Up late", different name, the same is "crazy Rob 72 hours" approach, estimated this year's Christmas and New Year's Day also met its similar activities.

Mall to do activities is on the one hand, brand merchants also have their own practices, such as Haier 4K electric dealers in the last year did a "4K win the World Order Crazy 72-hour" activities, nine Yang in suning this activity has its own special session. In the electric business platform more and more attention to the very aging "crazy Rob 72 hours" activities at the same time, businessmen are increasingly aware of the brand to create festivals or to cooperate with the electric Business festival and activities of importance.

Not just 72 hours on the line.

"Crazy Rob 72 hours" is not only the electricity dealer's patent, also is under the line business enthusiastic promotion method. Traditional store mode transformation of Suning, Gome and other businesses, the online activities to push down, in the last year on the line to achieve the same price, online activities to the offline consumer led to the store experience, offline activities also for online sales promotions, so that more information on the business, for future targeted promotion to provide the basis.

Again such as Dazhong Electric in 12 during the celebration launched the "strongest in the tower crazy Rob 72 hours", the entire full purchase 16999 yuan to send 10g gold bullion, Wanda Film also launched the "100 movie ticket crazy Rob 72 hours" of the ticket activities. In addition, there are large shopping malls have used this activity, so this activity is not online business patents, the same applies to the offline.

Why do businessmen join "crazy Rob 72 Hours"

The previous article illustrates several online and offline businesses "crazy Rob 72-hour" activities, why the business will be keen on this?

First of all, electric dealers often use price war to drainage, usually in the activity will be part of the public familiar with the price of products to the lowest, from the price cognitive impact on consumers, easy to cause their desire to buy; second, the current businesses are like to create festivals, double 11 and double 12 is a good example, businesses will have anniversaries and other activities, " "Crazy Rob 72 hours" and the manufacturing festival has the same advantage, also can use a variety of similar activities to lure customers to order; In addition, such activities are equivalent to the label of the merchant, the function of the label is equivalent to the brand description, easier for people to remember.

In the above analysis, we can find that the business of "crazy Rob 72 hours" of such activities more attention, this promotion is really effective? The red child's "crazy Rob 72 hours" For example, it is in the "Love wife month" monthly promotional activities based on the building, as a whole activity of an upgrade, compared with the previous price, Lower prices will create a sense of urgency for consumers, thus prompting the wait-and-see consumers to order, so many potential consumers become actual consumers, which is the effect of promotion.

For the electric business, never lack of price war, mother and child and beauty makeup field "Crazy Rob 72 Hours" activity is the red child first, therefore this period of the electric business War also became red Child lead, in the past no World Cup July is the traditional off-season, red children's "crazy Rob 72 Hours" is the off-season merchandise into the hot season, This is creative.

In this period of the platform between the "price war", Suning plays a central, red children. Suning Vitalize, each platform's operation complement each other, red child is the most important point. Suning platform Diversity Everyone knows, will easily become a small group of chicken and maternal electrical business explosion, and can lead to other categories of continuous outbreaks. From the development of the electric business platform, Suning already has the strength to create the shopping atmosphere, which means that Suning has initially stood in the cloud of the electric quotient.

I am Wang Jiwei, who is called Viagra, jiwei1122, micro-letter Mcjave, Weibo @ Wang Jiwei-, Welcome to Add.

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