World Influence organization comments Haier air conditioner as "world famous brand"

The world's influential group, based in London, has released the latest issue of the Global household Appliance Market Research index. Research shows: The International brand rooted in China, Haier air conditioning by virtue of the global air-conditioning market brand influence and reputation selected "world famous brand" ranks. It is reported that, as a set of international, public welfare, academic in one of world-renowned global organizations, the World Influence organization by the world's major economies of the government dignitaries, professors and scholars, famous entrepreneurs, industry researchers and so on, in order to international, public and academic perspective, research and analysis of the Global home appliance market Then through the objective and impartial assessment of the conclusion, for the development of global home appliances enterprises to provide reference. "Haier air-conditioning has become a global brand," the organization's judges said. Haier's continuous innovation has brought a comfortable and healthy life experience to the global consumers. In the process of Haier air conditioning globalization, technological innovation played an accelerator role. As early as 1985, China's first split air conditioner was born in Haier; 1993, the first frequency conversion air-conditioning in Haier research and development success, 1996, China's first inverter two air-conditioning in the advent of Haier; 1998, Haier, "air-conditioning inverter technology" the first Chinese air conditioning history of a national Science and Technology Progress Award; 2003, Haier has become China's first to introduce refrigerant fluoride-free DC inverter air-conditioning and export the European brand; in 2013, Haier exported to Australia's Maglev central air conditioning unit officially off the line, which also became China's first single export of magnetic levitation central air-conditioning products overseas ... 28, whether in the domestic or overseas, Haier air-conditioning has been the world's air conditioning industry technology leader, across the country, truly realized the "go out" ... Not only the leading technological innovation influence, in the consumer demand aspect, Haier also realizes the guidance, realizes the Haier "goes up", "enters". In the area of health, from the industry's first dual fresh air, self-cleaning function to the world's top in addition to formaldehyde air-conditioning, in addition to PM2.5 air-conditioning research and development success and industry, in the field of intelligence, from the development of the world's first internet air-conditioning to the voice control function, gesture recognition technology users competing experience; in the field of energy conservation From China's first successful research and development of frequency conversion technology to the global third generation of inverter technology success, to achieve 60.5% of the world's most energy-saving effect ... Haier air conditioning through 28 years of innovative accumulation to bring users a comfortable life experience, become the heart of the world's most satisfied users and the most trusted air-conditioning brand. In the United States, Haier to become the local market ranked the second air conditioner brand, the realization of China's independent brand air conditioner export first; in Pakistan, Haier air-conditioning 4 years to build 269 stores, three consecutive years of continuous market share first; in Europe, According to the European Authority Bsria released market research data show: Haier DC inverter air-conditioning average share of more than 67%, is exported to the European market, many of China's air-conditioning brands in the market share of the largest brands. Technology, demand innovation let Haier air-conditioning has become the global brand, brand name. Haier launched a subversive products Emperor bottle air-conditioning, for example, 2013 4Month 15th, the World Center for Creative Economics (ICEC) announced the "2012 annual impact of the world's top ten creative Products", Haier launched the round air conditioner-Emperor bottle products to become the only household appliances list products, and Google Glasses, 3D printers, personal intelligent systems, such as robotics, such as the current top creative products. May 18, CCTV "news broadcast" in the "innovation model of the change in the speed of Shandong Industrial Transformation" Report also highlighted Haier air-conditioning through the integration of Cross-border innovation. reported that the cylindrical design of the Haier Emperor bottle air-conditioning is innovative consumption trends, its birth shows in the network era, Cross-border has become the leading force for enterprise transformation. "Cross-border integration innovation is making Haier air-conditioning this brand more powerful," the organization judges that the Haier air conditioning selected world famous brand will have a greater impact on the global air-conditioning market, will form a new pattern of Haier and Japan and South Korea and the United States and Taiwan competition. At the same time, this will also promote more China's air-conditioning brands to "go out" to enhance China's air-conditioning brands on the global stage of competitiveness and influence.