World Network Wang Yong: Entertainment will be the core application of mobile Internet

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June 1 News, in the 2010 Mobile Internet conference held last week, the World Network CEO Wang Yong Guest in Tencent Technology interview, said that if the product can be done, then each application can become a killer application.

"The mobile internet age Entertainment is the core. "Wang Yong also pointed out," This thing in the PC Internet even now is confirmed, and E-commerce we are very optimistic, we feel that mobile e-commerce than the PC Internet market space will be much more. ”

The 2010 Global Mobile Internet Conference, held in Beijing from May 27 to 28th, attracted nearly 1000 mobile internet content, services, software, games, terminal manufacturers, telecom operators and other companies from Asia, Europe and North America, as well as government representatives, industry organizations and student elites.

Tencent Science and technology as the General Assembly official designated chief cooperation portal to the General Assembly for the whole picture, live video and interview.

Guest Highlights:

-the biggest problem with the open platform domestically is the quantity and quality of the third party is still an initial stage;

-wap game development is the most important planning, from the basic point of view, the development of the cycle and cost is very high;

-From the beginning of the wireless internet everyone has been discussing what is the killer application, is the game, or pay? Or what, I think every application can become a killer application, the main product well;

-ipad popularity is a threat to us; if we stubbornly insist on using the concept of mobile phones to do products will be a great impact;

-Wireless internet development should be the same as the development of PC Internet, there is information release, activities, and finally with the real life, this is the process of user education is not the basic development process. But the wireless internet three phases are very short, because a large proportion of users have been "educated";

The following Tencent Technology interview World Network CEO Wang Yong text summary:

Tencent technology: Everyone good friends! Here is the 2010 Global Mobile Internet Conference site, today we have the honor to invite the World Network CEO Wang Yong, first of all, please the King always say hello.

Wang Yong: Everyone Tencent's netizens are good! I am the world Network of Yong, very happy to have the opportunity to communicate with Tencent netizens.

Tencent Technology: The World Network before the launch of an open platform, is the first in China, can you introduce it?

Wang Yong: The World Network in March released an open platform, that is, the user information, friend information to the station used in the interface developed to Third-party partners. This is not a new concept, now the world's most successful case is the open platform of Facebook, started by Faceboook, Japan and many other big social networking sites are doing open platform. World Network as a mobile community website we are the largest mobile dating site, we are also the first fully open platform to cooperate.

Tencent technology: What problems will we encounter when we do such an open platform at home?

Wang Yong: The main problem is that the quantity and quality of third parties is still an initial stage. We do open platform open content mainly game-oriented web applications, domestic such community game developers are not many, because everyone is doing PC. Mobile phone This a lot of WAP game developers are still on the sidelines, so this is a big challenge for us, we have done a lot of preparation. For example, from funds, technology, server bandwidth, for small and medium-sized developers to carry out a variety of support. We hope to create an environment to provide a good environment for the development of these small, excellent and thoughtful CP.

Tencent Technology: We for these developers, in the direction of products have any specific measures?

Wang Yong: First World Network has several games, one is that we have 13 million users in China, each month will add millions of, these users are not very low consumption, we know that online games to make money or some time users. Now wireless internet users are just such users, many people through the phone to buy some ringtones, pictures, so pay habits have been formed.

The world network itself has this batch of users, the CP development products for the future revenue is guaranteed. Of course, will not be the next son of a few billion, after all, in China Mobile phone network still has a little bottleneck, including tariffs, including speed, terminal, etc., but we do now do WAP game technology is not a big problem. We are more confident to bring a considerable revenue for CP.

The world network itself a big strategic investor is Japan's largest internet company Dena, it operates in Japan's largest mobile community, the core and the world Network is very close to the Community plus mobile social games, it also made an open platform. More than 200 Japanese CP were operating on their website after the open platform in January this year, with more than 10 million companies earning more than a few per month.

Dena as a strategic partner of the World Network, the world network has such advantages, for the domestic good game company we provide a good environment on the other hand, we can also help them out of China, to Japan and even to the United States to develop, this through our operation is completely feasible, we have such a preparation. And for small and medium teams we have 1 million of the fund support, although the amount is not particularly large, but I think it is helpful to support small teams. Because WAP game development is the most important planning, from the basic point of view, the development of the cycle and cost is very high, so if there is a good planning, the lack of these resources, the world Network is willing to share these resources to you, including funds, including our technical platform.

Tencent technology: Feel, this platform is very open, but also means that the opening of the barrier, all kinds of things will have, then how do we filter it?

Wang Yong: Now the platform development operators are relatively few, this is also a very good opportunity. Because, including Facebook, successful CP is the first batch of CP. The sooner you enter the platform the lower the cost of the user, in the future many CP will come in when the user may have to spend money, to pay advertising fees. So enter the platform to grasp the timing I think the sooner you come in, the better.

Tencent technology: What's the progress now?

Wang Yong: We initially have three companies to cooperate, now has a first batch of about 10 CP stationed, within this year our products should be able to more than 1 million.

Tencent technology: Many enterprises are very headache is the problem of terminal adaptation, I do not know how to solve this side?

Wang Yong: We do is the WAP game, is called the mobile phone web game, so the terminal has no requirements, the terminal effect may be better, but the development of a lot of adaptation, we hope to be able to make mobile phone web game less than the development cost of CP.

Tencent technology: How to solve the client?

Wang Yong: For excellent client products we are providing such channels, because after all, some users focus on a better experience, and products enough to cover more platforms we are willing to use the client's products as our development platform application.

Tencent technology: Now there are a variety of applications, including the game is one of them, but there is no clear concept of what is a killer application, including yesterday, SoftBank Mobile vice president of the interview yesterday, said that now talk about killer application is meaningless, how do you think?

Wang Yong: I am also basically the same opinion, because from the beginning of the wireless internet people have been discussing what is the killer application, is the game, or pay? Or what, I think every application can become a killer application, mainly to do this product. This is why we focus on community games, we feel that community games can become a strong mobile phone internet applications, if there is a very good game appears when it becomes a killer application.

Back to the issue of third party audit standards, we do not see what you do in the audit, as long as your product is ethical, not in violation of national laws, we are willing to put this product in any form on the Internet, we hope to open the way to attract good ideas, to make really good products. At this time mobile phone WAP game, web games will become a real killer application.

Tencent Science and Technology: At present the whole industry has a very big hot spot is the smartphone development acceleration, but today the meeting guest discusses to actually domestic 90% or not the smartphone. What do you think of the future development of smartphones in China?

Wang Yong: First, the iphone has a very good development after entering China, but at the same time we are more optimistic about the smartphone is Android, the main reason is that its production cost is very low. We heard that there will be 1000 dollars in the second half of the Android phone. This kind of handset appears later to the so-called MTK market has the very big impact. For users, if the price of a mobile phone is about the same, of course choose more, use a better terminal. Smartphones will not be in the market for 50% within a year, but within two or three years.

Tecent Science and technology: this kind of development trend will have what influence to mobile phone game?

Wang Yong: We are very concerned about the development of smart phones, on the one hand, the world Network is good news, because the smartphone will be on the Internet speed and experience better. World Network is based on WAP Web site, if the user said the network environment has become better, the use of our services will be more convenient, which is very good for WAP development news.

On the other hand, if we use our game or platform as a client, the smartphone may be better for the user experience. The world Network also has plans to do some research on smartphone terminal development. Because we know the cost is great, but we want to start doing something. Tencent technology: Today many guests with the ipad, how do you see the integration of the terminal?

Wang Yong: I personally like Ipad,iphone is the first time to bring me a shock, the ipad is the second time.

I personally think it would be a threat to us if the ipad were to spread. Because our value is in the handset terminal, this page area is small, divides a piece is our superiority, the ipad puts the entire Internet environment between the PC and the handset terminal, has created this kind of domain afresh.

If we stubbornly insist on using the concept of mobile phones will be a big impact, we are doing some work, we service clients before the mobile phone terminal screen resolution is about 128 pixels into 192 pixels now is 240 pixels, the ipad is larger; We are fully confident that the more things it exhibits, the more diverse products we offer later.

Because the core of the product is the new idea, this is the most important. If you are creative, the richer the form, the better. I have confidence in our community and our creativity in games.

Tencent technology: Today guests also discussed his view of the future mobile Internet, that entertainment must be the killer can appear in an area. Second, looking back at the development of the entire PC Internet, actually experienced three stages, the first is the acquisition of information, the second is entertainment, the third is to return to life itself. Do you think the development of mobile Internet is to follow these three steps or will it have its own way?

Wang Yong: I think the development of wireless Internet should be the same as the development steps of PC Internet, there is information release, activities, and finally with the real life, this is the process of user education is not the basic development process.

But the internet has done a great part of user education, and we see that the mobile internet will go through a few different stages, but the interval will be very short because a large part of the user has been "educated".

Entertainment is the core, this thing in the PC Internet even now is confirmed, but E-commerce we are very optimistic, we feel that mobile e-commerce than the PC Internet market space will be more.

Tencent technology: From the traditional PC users to the mobile Internet migration process, may be the entire user experience has changed, what do you think of the user experience?

Wang Yong: This is our advantage, because we have been concerned about the development of mobile Internet, our grasp of the mobile internet. As opposed to getting into the mobile Internet from the PC Internet, it's going to be a bit deeper, because we keep doing this.

First of all, from the company's development now is a very good opportunity. To the user itself this is an "education" process, this is not a content provider can be driven, which requires the whole large industrial environment to work together. Last year, for example, mobile operators did a lot of 3G promotion, tell users to use 3G Internet, entertainment, this is the operation of a deep perspective of user education, the results are obvious; like last year, I had 10 friends with two people on the Internet, five people use mobile phones this year, but 10 people know that mobile phones can surf the internet. This education to the user from the PC to the mobile internet to play a very large role in promoting, the user transfer process will become shorter.

So the development of the whole mobile Internet also need to include us, including operators, need to do some things in all sectors of the industry.

Tencent Science and Technology: due to the time relationship, this visit to the end, thank you Wang always a guest in our live room!

Wang Yong: Thank you!

Domestic mobile phone software base (www.16595.com) reproduced!