Writing to the soft part: How to deal with our awkward position

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The impact of the internet has been changing, network marketing has become the main direction of many enterprises, whether it is Web site updates, product promotion, micro-bo marketing needs soft, soft text online on the role of important. However, the network marketing team of soft writing, but also face a lot of confusion and confusion, A5 Webmaster Network SEO Diagnostic Team (http://www.yuehuai.com/seozhenduan/) on their own experience, here and you do an exchange, face these embarrassing situation, How we adjust and how we handle it.

First, improve the position identification

In the General Network Marketing team, the division of labor is relatively clear, many of the optimization of the promotion work is the content as a carrier, then it is doomed to the importance of soft editorial posts, but also because of network marketing between various sections (such as micro-blog, forum, blog, Baidu Promotion, etc.) closely related, will also create an awkward situation of editing, because other posts colleagues work can not be separated from the content of editing, in a certain amount of work accumulation, the editor will feel the replacement of their own gradually strengthened, will feel the constant homogenization. From the perspective of long-term career development, we should try to avoid this phenomenon. So we have to constantly strengthen a consciousness: improve their position identification. Is must embody the "I" characteristics, other colleagues will be a full-time forum, micro-blog, Baidu optimization and so on content, their full-time is not in the soft writing, so the soft editor itself to constantly strengthen the original characteristics, relying on high-quality original, will itself and other positions to distinguish.

Second, to develop positions to avoid weaknesses

Originality is indeed a way to improve the position identification of soft text editors, but standing in the soft editor also faces a problem: in fact, a lot of network marketing, including the development of the site, to a certain extent, but do not need to go to the original article, take a large portal site, is based on mutual "reprint" on the basis of the I believe that many of the soft editing faces this problem. If the original is no longer the center of gravity, then how do we position ourselves? So we have to have this awareness: expand and deepen the job skills. Soft writing is an important aspect, but can also be said to be a basic aspect, and not as the whole network marketing, I think the soft editor should be aware of their own position to expand, such as the planning of online activities, program writing, the company news writing, cooperation program formulation, "Planning" Ability is definitely a direction we can not go around. Believe that online activities are all network marketing team can not ignore. For the text hillock, SEO, optimization promotion is not a good choice, because the real depth is absolutely technical level. And this is the lack of text, so we can be targeted in the planning and marketing direction to extend and deepen, and in the traditional sense, copywriting and planning is a post, our text advantage can also be very smooth play out.

Face the importance of the industry

We often face a problem is: to achieve the original soft text, need to know about the relevant industry? According to my experience, this is different from the industry. Because many industries need the original soft, professional more strong, and some are relatively vague, soft text editing has a deep writing skills to protect, even if not familiar with the industry, within two weeks can also be used. So before we give ourselves positioning industry, but also to comprehensive investigation, although from the career development, first job and then the industry, but the soft writers in the industry's choice to be cautious. First is the hobby, nothing is more attractive than the hobby. Next is you are familiar with, if cannot choose oneself to like, that step back is oneself familiar with and understand, the editors all know, to an industry familiar in the soft writing will bring us much advantage. Finally, the professional is not strong, if the industry you are not familiar with it, it is not good to get started, such as you are not familiar with the game, you do not like the game, then the game soft text you can not expand, even if you have a skillful writing skills. We should not be deified on the network of soft writers: why many industries are handy in the soft, but in fact, he must also have a choice of circle, is related to the industry. We have to believe that only the industry's familiarity, you can be in the original road to go far, if not familiar with, it must have you can cultivate the characteristics of interest. Because the small series still think that interest is the biggest source of power.

Editors are sure to encounter such or such confusion and problems, the original soft text is a matter of effort, may not be clear to outsiders, in fact, to maintain high frequency and high quality of the original, is not so simple things. We have to face up to our situation, but also to maintain a good attitude: believe in yourself. Xuzhou 52 Real Estate Network submission original