Wu Dingjun: The Green Waltz of the eldest mail

Wu Dingjun fundamental position: Zhejiang Postal Company general manager 2009 Zhejiang Postal system revenue: 5.7 billion yuan personal hobbies: athletics, basketball, tennis decompression way: Walk in the West Lake on the basis of the huge network advantage, combined with the characteristics of Zhejiang Economic development, Wu Dingjun and Zhejiang Post finally ushered in their own happy time.　　Wen/Sinorama reporter Souxu/Lu Shilei Wu Dingjun said that he was a republic of his contemporaries, more than 60-though he looked much younger. He is a great figure, tall, tall and strong, so that people can guess he is a sportsman.　　Sure enough, the Zhejiang postal Company's boss Extensors, has maintained a good habit of movement, now, he still retains the title of the national three athletes, in the same age of the tennis match, there are few opponents.　　From an athlete's career, give Wu Dingjun a lifetime of precious wealth: a strong physique, let him always have plenty of energy, enough to deal with the complex and arduous reform and development task; a strong will, even in the face of difficult situation, again fierce competition, still confident, heroic soaring. "Games bring people a kind of momentum, a spirit." I love the competition, the stronger the competition, the more excited I am.　　"Wu Dingjun and good, talking about" competition "two words, also grinning.　　To mention the post, perhaps in the minds of many people, the first thought is the green uniforms, the mailbox and the newspaper box, the yellow letterhead affixed to the stamp, and the happy ride on the bike delivery ... These scenes, more or less with some nostalgic color, in communications and high-speed development of the network today, gradually away from people.　　Now in the street, once eye-catching green mailbox is also gradually neglected.　　To say, Wu Dingjun in the postal industry has been dry for more than 40 years, from the initial mail forwarding agent, to today's Zhejiang Post Company's boss, this has been accompanied by his green has already become his "lucky Color", with a yellowing but fresh fondly. It is true that the postal industry is old, but the new era has given it another meaning. In 1998, the State Council fully implemented the system reform, the implementation of "Posts and Telecommunications branch", postal and telecommunications has been completely divided into two different enterprises, has embarked on a different path.　　"Post Office" into "Postal Service", a word of the difference, the connotation is very different.　　In many old "postal" memories, "postal" suddenly from the pampered "mail Boss", into a heavy burden of the "needy"-post and Telecommunications branch, so that the assets and income of less than 15% postal enterprises to feed 40% of personnel.　　At the same time, from the late 90, the rapid development of information technology, a large number of information communication no longer rely on the traditional path, which brought great impact on the postal industry. In addition, the Post also has to shoulder the party newspaper journals, Confidential communications, to ensure that citizens to use the right to mail universal service responsibilities, at the beginning, we are very confused.　　2002, the Ministry of Finance, a survey, the data is that Zhejiang post every year because of the commitment to the General Service to pay more than 200 million yuan. However, independent operation10 years later in 2008, Zhejiang Post not only turned to profit, and the total business income from the beginning of the postal and Telecommunications branch of the 1.13 billion yuan, rapid growth to 4.5 billion yuan, an average annual growth of 15%, ten years doubled. This year, Zhejiang postal system business income will be more innovative, is expected to exceed 7 billion yuan. The number of employees in Zhejiang Post, also from the less than 20,000 people from the camp, increased to more than 40,000 people, as well as many newspapers and kiosks, village mail stations, to help the government to solve a lot of social employment pressure and university students employment problems.　　Zhejiang Postal Company was also rated as "the promotion of social progress in ten enterprises in Zhejiang province."　　Wu Dingjun witnessed and propelled all this. From "virtual" to "real" 1998, Wu Dingjun, deputy Director of post office in Zhejiang Province, he also clearly remembers the beginning of the independent operation of the post: independent operation, the original staff of a unit, income treatment suddenly compared with the huge gap, some counties (city) post Office can not even pay wages on time,　　Independent operation at the beginning of the pressure, Manter. "But I think there is a way to go." The independent operation of the post frees up the productivity of the postal service. The postal service used to be like a flower in a greenhouse, never experienced a storm. After operating independently, the post suddenly faced the market alone. This is the biggest impact of reform on the post, from a strategic perspective is conducive to long-term development of the post. Wu Dingjun said, "in the initial stage of independent operation, we must first restore our confidence in the post, and then change the traditional, outdated ideas of the team to face the competitive environment." This is a process that carries a loss and goes to the market. "In several grassroots research, the face of some confused cadres and staff, Wu Dingjun words:" The independent operation of the postal service is not the end, but a new beginning, we have confidence, by virtue of our diligence and wisdom, with the unique advantages of the postal service, Zhejiang Post will certainly be able to come out a path. My income is tied to your income, and if you don't get a pay bonus, I won't take it! "The pace of independent operation is heavy and arduous, but step, solid and firm."　　2002, a mechanism of innovation began brewing, "do not see the plan to see the market" was explicitly proposed. Post has never stopped the pace of reform and innovation, after the independent operation of the postal Service 8 years, according to the State Council, "a separate, two reform" requirements, once again carried out the reform of the separation of enterprises and enterprises. September 4, 2006, Zhejiang Provincial Postal Administration was established.　　January 23, 2007, Zhejiang Province Post office was changed to the postal company of Zhejiang Province in accordance with law, and was officially listed on February 9, 2007, Wu Dingjun as general manager.　　Although from a government function, a monopoly of the Secretary, to assume the responsibility of public service, but also to market the general manager, Wu Dingjun in the adjustment of his identity, and even some secretly excited: The stadium is very big, the world wide, in the competition can do more things. "The key is to do it," Wu Dingjun said. is to follow the enterprise of the set of ideas to do, virtual those who do not. Actually reform the surfaceis the system, but fundamentally change is the human mind. However, it is not easy to do it. As a traditional century-old shop, post in the past has a monopolistic nature, never really put on the market tested.　　In addition to management is very difficult, in the business also exists "what to eat what" chronic disease. Change the angle to do management Wu Dingjun is a wise entrepreneur, he is good at "solving words" and used in management.　　A Chinese character, through his explanation, has different meanings and colors. For example, the example he loves to cite is "harmony": "Wo" and "Kou", "We have food to eat", "People's Livelihood", "Harmony" is "speech" and "all", "everyone can say" is democracy. Therefore, enterprises to solve the people's livelihood and democracy of the two major issues, the solution is "harmonious enterprise."　　2008, Zhejiang Postal Company was named "National postal Industry model Labor Relations harmonious enterprise". This example, he often said at the conference, is quite a reflection of the strong color of state-owned enterprises.　　But his interpretation is indeed fresh and interesting, and serious questions can be easily accepted. In fact, this is much like the complex role of Wu Dingjun, which pursues profit as an entrepreneur, but must complete the function of universal service at all costs. The two are often contradictory.　　Need different thinking way and solution, need wisdom and skill. Sometimes, the bosses of state-owned enterprises are really not a good job.　　But like "word-solving", another angle, perhaps there is a new solution. "Do you know that in the past, some regional branches, especially those in which the business has developed space, have been slow to develop?" Because every year the top to the indicator Ah, if you do more this year, means that next year indicators will be higher, the pressure will be heavier. There is this factor inside, who is willing to make full effort? There is an old saying, ' Shing ', that means.　　"Wu Dingjun said. In fact, this problem is not only postal, in many state-owned enterprises, even private companies are more or less present. This is Wu Dingjun one of the most urgent to solve the problem, "only everyone hands and feet open, can really inspire vitality, can really grasp the opportunity." Wu Dingjun led his team and finally worked out a very innovative plan. First of all, according to the diversity of Zhejiang's economic development, the city bureau is divided into three major sections, according to the "Local conditions, classification guidance" principle, each plate to give different policy guidance.　　Then, on this basis, the introduction of the "three-year rolling plan." "Three-year rolling plan", plainly is a one-time 3-year indicators are issued, within 3 years never change. The move has cut down on the "Shing" concerns of some fast-growing municipal councils. The scheme was first implemented in Kerry, Shaoxing and Jin areas.　　As a result, over the past 3 years, all three have exceeded their stated objectives. "Jinhua is the most interesting, the first year of the second year's plan is completed, the completion of the 3-year plan is actually only two years."　　Wu Dingjun recalls. This program has been well validated by practice, and in 2008, the "Three-year rolling plan" expanded to 11 regions in Zhejiang Province. In recent years, Zhejiang postalThe government has been steady and fast growing at a rate higher than the national 2%-3%. With small and medium-sized enterprises to develop "for the market after the business space, I am very confident." Zhejiang Post is backed by the economically more developed Zhejiang region, the private economy is active, the market level is very high, which has a lot of space to dig. The key is to find the connection points. "Wu Dingjun thinks.　　It is a big strategy for Zhejiang Post to lock Small and medium-sized enterprises in Zhejiang Province and help push small and medium-sized enterprises. "Traditional postal services, in fact, people generally think that this business has been a big impact, in fact, it is a misunderstanding." He told the "Zhejiang Merchants" reporter, the traditional postal mail mainly to home, but now, with the rapid development of the economy, business letters greatly increased. For example, a letter with a legal effect like a bill is sent by post. Zhejiang has a large number of small and medium-sized Enterprises, the annual business letter is a small amount.　　Until today, the traditional postal mail still occupies the income of Zhejiang Postal Service about 40%. "You see myself, every day received a lot of letters." "Wu Dingjun A pile of letters from his desk to reporters," You see, there are several categories, one is the first day, these are old friends greet each other, I also often send; a class is advertising business letters, the largest volume, a variety of colleges, and a lot of letters from the masses! It is normal for us to receive thousands of letters a year. In terms of quantity, space is still very large. Americans are averaging six hundred or seven hundred letters a year, compared with 10 of China's per capita.　　"Wu Dingjun introduced. At present, Zhejiang Post is building a platform. This platform is based on a complete database, after completion of the database according to the data targeted for the business and advertising mail delivery. For example, a cosmetics for a 25-30-year-old woman can be found in the database a large number of potential customers, send advertising letters will be more accurate and effective. In the United States, advertising letters have become the fifth largest advertising media, known as "with the sight of the advertising letter."　　For some start-ups, even small enterprises, often limited funds, can not be large advertising, and through the "with the sight of advertising letter", to find customers, expand the impact, we help push them to start, through the crisis, to help them grow, we grow together! In addition to the traditional postal mail, courier logistics and the financial industry is the key development of Zhejiang Post two other major sectors.　　The two plates of the determination, on the one hand tightly grasp the advantages of the postal service, on the other hand is still combined with the number of small and medium-sized enterprises in Zhejiang province characteristics. "Zhejiang's Express Logistics market is very large, on the one hand, many small and medium-sized enterprises, and more importantly, the development of E-commerce in Zhejiang, which led to a large number of courier business, the key is whether the postal can seize this opportunity."　　"Wu Dingjun thinks. Perhaps many people still have the initial impression to Taobao.　　At that time Alipay cash funds settlement, there is a call "net sinks E" products, logistics is called "e mail Treasure". In fact, the two products are China post forElectronic commerce specially custom-made.　　And China Post and Alibaba cooperation of the go-between, it is Wu Dingjun. It was 2006, and Taobao was just beginning to expand and become an influence. "At that time, the state has just proposed the development of E-commerce. In fact, E-commerce is the flow of information, capital flow and logistics of the three-flow unity. Taobao was built an information network, but capital flow and logistics need support.　　Wu Dingjun recalls.　　And these two points, by virtue of a complete network system can help solve, can be said that the postal and E-commerce has a natural intimate relationship, handled well, on both sides of the development of great benefits. In Wu Dingjun's view, "Who does not value E-commerce, who will lose the historic opportunity."　　For this matter, Wu Dingjun actively to the group's top leadership report, has been supported, and ultimately promote China post and Alibaba to achieve strategic cooperation. In the Courier logistics, the post has a complete, effective arrival rate of high private courier enterprises do not have the advantage.　　Moreover, today's courier logistics Enterprises, can be said that large and small uneven, really bigger and stronger, not many people can eminence less. Can state-owned postal enterprises play this role?　　This seems to be the opportunity. In this respect, Wu Dingjun said: "In order to promote the development of courier logistics, we have been brewing and a reform, by 2009, postal Courier logistics in Zhejiang Province Integrated management reform has entered a critical phase, courier logistics companies will operate according to the new system."　　In fact, in 2009, the total volume of courier industry in Zhejiang province amounted to 147.647 million pieces, including 32.245 million postal courier, accounting for 21.84% of the Total business volume, 2009 Zhejiang Province Express industry total income of more than 3.9 billion yuan, of which postal courier more than 1 billion yuan, accounting for more than 27.56%.　　After the completion of the system reform, Zhejiang post in the Courier logistics industry or will burst out a new vitality.　　The financial industry is now a very important part of Zhejiang's postal revenue, accounting for about 40%, and growing fast. 2007, Zhejiang Post formally approved, on the basis of the original postal savings, the formation of postal storage Bank.　　In addition to savings, loans and other services can be carried out.　　In a word, the traditional four state-owned banks are firmly rooted and the commercial banks are flexible and innovative. "We certainly have," Wu Dingjun introduced, "The postal savings of the dot more, and roots, deep into the countryside, deep into the people, this is a lot of banks do not have." "This advantage stems from the nature of the postal business. Since the postal enterprise has always been a public enterprise, the positioning in the financial sector is different from the general state-owned banks and commercial banks. "We give full play to the advantages of the postal network to serve the urban and rural dual economy, the people image of us as ' civilian bank '."　　"After the formation of banks, the use of their own network, service at the grassroots level of experience and so on, Zhejiang Postal Reserve Bank in the service of three agriculture and support SMEs have advantages." In the second half of 2007, SMEs in Zhejiang Province were affected by international financial crisis and national macro-control"Financing difficult" situation. Wu Dingjun felt that this problem is bound to become the bottleneck of economic development in Zhejiang Province, after investigating the survival dilemma of these enterprises, after many efforts, successfully launched the "Zhejiang post to help push SME entrepreneurship development project."　　Post-storage bank in 3 years for the Zhejiang Small and medium-sized enterprises to provide loan credit limit of 10 billion yuan, while using the postal information flow, logistics, capital flow "three-flow integration" of the advantages of the platform for the enterprise tailored advocacy solutions and logistics solutions. "Of course, now 10 billion dollars is already more than that." Our state-owned enterprises, not with small and medium-sized enterprises for profit, but the use of their own information flow, capital flow, logistics, the combination of three streams of advantages to help SMEs grow, financial crisis when the booster project is the best example.　　Wu Dingjun told the "Zhejiang merchants" reporter.　　Data show that in 2008, the postal Reserve Bank's income of more than 600 million yuan, 2009, more than 1 billion yuan, an increase of 72.29%. Adult Tatsu himself, in the achievements of customers at the same time, Zhejiang Post also successfully out of the lost and confused, now these three key businesses are high-speed development, it is indeed a new understanding of the market and its own advantages of the process. For the post, the biggest resource is the vast network of urban and rural areas.　　On the basis of this advantage, combined with the characteristics of Zhejiang's economic development, Wu Dingjun and Zhejiang Post finally ushered in their own happy time. "In the future, we will combine e-commerce and modern services, the introduction of more suitable for our vast number of small and medium-sized enterprises featured products."　　"Wu Dingjun said.　　Reporter Notes Green Messenger's weight regardless of the sea, the market changes, Wu Dingjun always give the post a clear positioning: committed to universal service public enterprises.　　This newspaper reporter Souxu September, interview Wu Dingjun that afternoon, he will give new graduates to the university to take a class.　　In this class, Wu Dingjun will tell the old story that has been told for years. The story is that more than 10 years ago, Wu Dingjun also in Hangzhou City post office as director. In the summer of that year, there were 6 admission notices for students in the college entrance examination due to incorrect address.　　The responsibility was not in the post office, but Wu Dingjun requested that the 6 students should be found anyway. Through the television news, through the newspaper publicity, Hangzhou post Office finally found 6 candidates.　　At that time the parents were very touched, and some even knelt down to express their gratitude.　　This incident to Wu Dingjun a great deal, he knew that this seems to be a very common letter, the change is likely to be a child's life fate. In recent years, Zhejiang Province, the annual entrance examination of the number of admission letters are close to 200,000, not a wrong hand or missed delivery, all safely arrived in the hands of candidates. "Foolproof, we have to do hundred foolproof, thousand foolproof!" Do you know the weight of a small letter? "Do you know the value behind our mundane work?"　　"He always asks those new faces that look tender." Regardless of the business situation, the market changes, Wu Dingjun always give the post a clear positioning: committed toPublic enterprises in General Service.　　Since it is a public enterprise, then first of all to assume social responsibility. Many people were impressed by the snowstorm in early 2008. The heavy snowfall caused a serious impact on postal communications in Zhejiang province. Because of the high cost of transportation and delivery, many private courier companies to take a closed shutdown strategy, the Spring Festival before and after, many anxious of migrant workers, because the road block can not go home, have to send parcels, send remittances, a large number of mail instantly all pressure to the postal company.　　The postal service at all costs, high rent social vehicles, all staff overtime, and finally in the Spring Festival before the delivery of all the mail sent to the land. "The more in the face of the disaster, the more in the face of difficulties, the more to provoke a burden, this is the nature of our business decision." "After the 5?12 Wenchuan earthquake, Zhejiang Post has fully demonstrated the state-owned enterprises ' sense of responsibility: all through the postal exchange to the Red Cross and other charitable organizations, the relief money, the postal services are free of charge; all the disaster areas in need of relief supplies, postal dispensing resources, and add" relief supplies "label given priority to ship-　　The tents made in Zhejiang are the first time to reach the disaster area through the green channel of postal Service. Wu Dingjun is the Standing committee of Zhejiang Provincial People's Congress, deputy chairman of the COA.　　He paid particular attention to the "three agriculture" issue, and in 2008, when he attended the 11th NPC, he put forward proposals for the construction of village postal stations. This is the embodiment of the equalization of public services. In the past, we deliver to the village as the smallest unit, after the village postal station is completed, the countryside can also enjoy the same delivery to the household service as the city.　　"Village Mail Station" Construction has been the provincial government attaches great importance to the content of equalization of public services, from the beginning of this year to implement, the plan is basically completed within 3 years, this three years, Zhejiang Post will also be supporting investment nearly 50 million yuan. "Why do unprofitable things?" Because this is the implementation of universal service, but I think it should be done. We, as state-owned enterprises, public enterprises, can not be fully profit for the purpose, should assume social responsibility. At the same time we will have more support from society and government. At present, in Hangzhou Xiaoshan, Yuhang, etc., "village mail Station" has begun to run, very popular.　　In addition to delivery, in this platform can also operate a number of convenient services, to facilitate farmers, improve the rural information services. Although fewer people are sending letters through the mail today, Wu Dingjun send a postcard to their mother at a local post office every place. Today, the mother has died, but this habit remains.　　Not long ago, Wu Dingjun to his condolences to Tibet cadres, he still wrote a postcard to his mother. "Send to home, and then I help her to receive her desk drawer." It's a sustenance to me, I think, and I do. "How much weight does a little letter contain, and who can underestimate it?"