Wu: Using the Internet as a retail to build Zara in China

Resigned from the handle net CEO nearly a year of Wu, to "the United States and Canada le" founder of the identity back to the public view, but as in the past low-key year, Wu and do not want to talk about and handle the enmity, as well as group buying industry, just with a "all the decisions I have 200% agree" to express his and investors friendly relationship.

Wu is more willing to talk about his latest venture: After doing software system development, video chip, vertical portal and group buying website, he will focus on the traditional industry: a full of internet practitioners of the entrepreneurial team, to do a retail brand "beauty Plus", and Zara, H&m and other retail brands "Rob Business."

Do a 3-year group buying Wu, O2O this concept added to the venture above, the United States and Canada to define the music "O2O fast fashion chain brand." This is a sound somewhat obscure concept, if restore to the simplest truth, is like millet use Internet method to do mobile phone, Wu want to use the Internet way to do retail brand.

The Harvard Business Review has proposed a "retail channel (Omni-channel retailing)" concept, which means that retailers can interact with customers through various channels, including websites, physical stores, service terminals, direct mail and catalogs, social media and so on, in the development of Internet and electric business. Traditional manufacturers, unless the adoption of a new perspective, a variety of different channels to integrate the integration of complete channels seamless experience, otherwise it is likely to be eliminated by the times.

This is also the theoretical basis for the idea of Wu: in the United States and add Le users can through the Web page, mobile terminals, stores at any time shopping, store at the same time with online shopping channels, to show more merchandise, users can choose to spend in the store, you can choose to express home.

Such a set of logic is the core of the "system" and "data", in addition to the realization of the concept of full retail, more importantly, the sale of goods have control, can be at any time in the flow of goods to deploy, and ultimately achieve "zero inventory" and improve efficiency.

Overseas brands Zara, excellent Uniqlo, etc. although not to achieve the full channel, but there are advanced supply chain management system, Chinese local apparel and other retail brands in the competition is increasingly difficult. Wu believes there is a huge opportunity, and his confidence comes from the lack of factories and suppliers in China.

According to Wu, the United States and Gatorade now has a team of dozens of people, half are engaged in system development, and the other half is in contact with suppliers. "Suppliers are actively looking for us to talk about, the industry is lack of model and culture." ”

At present, the United States and music to delimit the field is mainly clothing and building materials, will be "the United States and music clothing", "the United States and music building materials" brand to do offline retail stores, the entire project 3 months ago to start experimenting, and clothing as a pilot. Wu and his team have successfully lobbied 3 original agent other brand stores, to do the United States and the music brand, the supplier access to the United States plus music system after the supply.

Wu to the United States and music clothing positioning is "good quality, reasonable price", the level of prices and Uniqlo, h&m on par. "From the first day to sell more than 10 pieces of clothing, and then hundreds of a day, the business is profitable." "Wu said.

However, he declined to disclose the location of the 3 small-scale pilot stores. He hoped that through the brand cooperation in the way to open the shop in the country, the shop chief has the high autonomy, can according to the local actual demand in the system carries on the commodity selection, and the real-time tracking data to adjust the goods or the replenishment.

This looks like a solution to the IT system, why is it so hard for local traditional retail brands? Wu that the system is secondary, and more important is a "cultural concept": because the traditional brand in the past more than 10 years of the solidification of retail thinking, leading to overthrow the original process of reintegration, is a particularly painful thing.

So what does the United States and Canada rely on and Zara, excellent Uniqlo and other competition? Wu the answer to the "Localized operation and Marketing System". "Why are local companies in the Chinese Internet industry winning?" The reason is that it is done by local teams. ”

In the planning of Wu, the United States and Gatorade not only to do their own brand, but also with the existing traditional brands to the Internet model and culture, cooperation and new brands in the United States good music sales.

The question is, is it too much for a start-up to enter a retail business?

"I have done this to the extent that I am not interested in small businesses." My point is that to solve a big problem to become a big company, the small problem is small companies, big is challenging, I choose the big, my dream is to become China's Zara and H&m. "Wu said.

At present, the United States and Gatorade team, there is no traditional supply chain channel people. Wu that the spring breeze that can really bring to the industry or outsiders, only "new internet talent will make a change", such as the success of the mobile phone is Apple rather than Nokia.

Although Wu is full of confidence, there are still many unresolved issues not disclosed to the media, and the future is not necessarily a smooth road. For example, is it possible to make a data analysis system that solves all the problems? Like how to manage a cooperative store? For example, does the person who has no special knowledge of the channel make a mistake in the mining sales? How to adjust and integrate the supply chain?

Wu described the beautiful future of the United States and Canada, but such a start-up only 3 months of the project, it is too early. "A little empty, isn't it?" "Wu asked the media," I also can understand your confusion, until the end of the United States and Canada Lok can open to more than the time, you will be able to understand. ”

But even if there is internet methodology, the retail industry is not a simple business, with "mode" and "culture" really can change the industry?