Xbox goes to China and leaves for puzzle

Long-awaited, Microsoft and blockbuster on the introduction of the Xbox finally have a clear statement, the Xbox's China business to Microsoft Greater China Senior Vice President Shenwey responsible for the product will be officially launched this September. Just the previous week, the Shanghai municipal government officially announced the "China (Shanghai) Free Trade Test Zone cultural market opening Project rules" (hereinafter referred to as "rules"), the rules show that the FTA will allow foreign enterprises to engage in the production and sale of gaming equipment, and the equipment reviewed by the cultural authorities will be allowed to be sold in the domestic market. The Xbox also gained a living soil. According to the rules, the Shanghai film and television drama will be accepted as an examination and approval unit, the Unit will be approved by the foreign-funded enterprises "game entertainment equipment Content Audit Confirmation list." However, the rules also stipulate that when a game device is submitted for review, the device vendor will need to submit a game device that is preloaded with game content. In the brief press conference of the Company and Microsoft, the two sides only spoke publicly about the progress of the introduction of the Xbox, and did not disclose the content, price and operation strategy of the Xbox, which also gave the Xbox a tulle in China's future. Content puzzle game Host for the first time to enter the Chinese market is in the last century 80 's. By the year 2000, a ban on the domestic game host market experienced a 13-year gap. From this point of view, the Home entertainment center as the cut-in point of the host game is a blue ocean. But in these 13 years, the Chinese game industry more than 10 years of development has formed the end of the tour, the page swims and the mobile game these three world. If the user habits have been changed, the host game market can be nurtured again, there are still large variables. Senior game player Mr. He said, from the previous game host era, whether FC or later Saturn, PS, each platform can exist an important fulcrum is the quality of the game content. He believes that the home game host back to the domestic market, is still in the lack of software base stage, the initial market competition if not with more content to introduce more game products to the domestic, will make the host equipment into a chicken. As Microsoft and the company hammered out the Xbox One Continental launch, Microsoft also officially announced in Taiwan that the Xbox One will be listed in September, including "extreme Speed 5", "Titan's Downfall", "watchdog" and "The Rise: The son of Rome", and many games will be sold simultaneously. But both the vision and Microsoft are secretive about the content. Despite the lifting of the game, the game is very critical, but because of the lack of hardware market, in addition to some of the foreign host game manufacturer's products outsourcing companies, there is little host game development team. In fact, the host game product configuration similar to PC stand-alone game, foreign host game developers in the game machine and PC on the same line, most of the host game is not a strong network of games, game consoles are mainly played by the role of the interactive platform and the sale of the platform, through the network online verification of piracy,A small portion of the game will use the internal purchase and value-added services to the user charges. Microsoft, on the other hand, has always defined the Xbox as a home entertainment center. In addition to the game function, Xbox also has rich online multimedia functions such as live TV, video and music, which also constitutes a complete entertainment system. It was previously reported that the Xbox domestic live and video services will be connected to the Chinese cloud platform, which will provide online video services support. Microsoft's current progress is not very satisfying, says one Microsoft insider, who has not yet finalized a partnership with other multimedia services at the domestic Xbox. According to another insider, Microsoft has so far not been able to make a clear and useful position on the Chinese Xbox One content. Microsoft has always attached great importance to video content other than games on the Xbox, even if the TV industry veteran Nanchy Trem (Nancy Tellem) was set up to create a video production division, United Netflix, Hulu, But the company's video program has been hit by a rival Sony PlayStation's exclusive contract with Google's YouTube. Analysts point out that, in addition to the game of entertainment services will increase the value of host products, this value will eventually be reflected in the competition of similar products price advantage.