Xiatao: What is real e-commerce?

After the publication of ten years--I and e-commerce of China's foreign trade, I have always wanted to talk about my views on e-commerce. E-commerce is now developing quickly and blindly. When asked what is E-commerce? I believe 100 people have 100 people, because the definition is very difficult. So what exactly is E-commerce? That's what I want to say.

E + Business = e-commerce

With the wide application and development of computer and Internet in China, many computer technology enterprises begin to set up electronic information platform to match the needs of enterprises or individuals. For example, House365, Taobao, ebay, 51job and so on, to some extent, to meet the individual information acquisition or consumption needs. And in the business demand side, Alibaba, global resources and China Manufacturing network platform are all familiar. Such a platform attracts a lot of enterprises to join, enterprises in order to obtain their own output and benefits, come to publish their own enterprise and product information, but also to help these electronic information platform to update and improve a large number of information, but also to a certain extent attracted buyers. In the increasingly flooded environment, the platform launched banner advertising, ranking and other business, so that enterprises spend more money to obtain additional display or possible attention.

If see through point, this kind of electronic information platform is our offline wholesale market electronic, this is also a lot of coming out of the wholesale market or pioneering park why take online electronic information platform to deepen its existing offline services. In the current mode of business operation, such a "wholesale market" model is not reflected in the characteristics of enterprises, but also not conducive to the brand development of enterprises.

Then we will naturally find that the electronic information platform as the core E-commerce model can meet a part of the business needs, and these platforms will only increase competition among peers, and even promote low-cost competition, too many enterprises can not benefit from such a platform. To be blunt, it is difficult to achieve a common win between enterprise and platform providers.

Business + electronic = Business Electronic

I have seen the drawbacks of the electronic information platform 3 years ago, and began to consider the new e-business model. Later, I found that the new E-commerce model should be based on the needs of enterprises as the core, electronic information technology as the auxiliary integration model.

Business operation is the core of enterprise development, enterprises need more attention in how to operate a good company, rather than spend a lot of human resources to choose a variety of electronic channels to meet their business needs. That is, the enterprise should focus on its business Operation module, will not be the line of the module commissioned or outsourced to professional companies to assist.
Take my familiar foreign trade enterprise for example. Foreign trade enterprises need to carry out foreign trade marketing, then E-commerce should be based on enterprise foreign trade marketing needs as the core to carry out e-commerce. Foreign trade marketing is to obtain the attention of foreign buyers and inquiries. Enterprises to carry out e-commerce should be to obtain the attention of foreign buyers and inquiries as the core, through a variety of e-commerce channels for enterprises to provide marketing solutions. This is the reason why I founded Odau in 2006, according to the different business needs of enterprises to provide personalized business electronic services, has covered the marketing platform construction, marketing and promotion of integrated solutions, electronic exhibition samples and a variety of business management software and related personnel recruitment and training.

Jeffrey· F. Reppie, as the most influential thinker in the e-commerce field, focuses on the impact of information technology on Enterprise service management and marketing strategy, that is, the electronic problem of business demand. From this point is not difficult to see, the second model is the real e-commerce!

Of course, regardless of which E-commerce model has its advantages and disadvantages and applicable groups, but in my foreign trade industry, enterprises and international E-commerce for many years of research, the former model for the general consumer end, the latter is more suitable for enterprises.

And I firmly believe that business electronic e-commerce is the current and future development direction, and E-commerce application level may become a business electronic module.

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