Xinhua Bookstore fades out of Commercial Street

A paper "closure notice" affixed to the Nanjingxilu Shimen two intersection of the Xinhua Bookstore Gate, the last one 10 in Nanjing Road, Xinhua Bookstore announced the closure. Xinhua Bookstore used to be a recognized "leading brother" in Shanghai book retailing industry, but the status of traditional bookstores has been seriously impacted by the widespread emergence of online books and electronic publishing.

Readers favor online book shopping

For today's Xinhua bookstore slowly fade out of the commercial street, very big citizens are very sorry and feeling. Mr. Zhao to the IT Times reporter said that the past Nanjing Road bookstore Everywhere is , so busy people wandering around the size of the shopping malls, but also to the bookstore nap, feel the deep cultural atmosphere. "Now, these are just memories of the picture." The

Now many consumers go to Xinhua bookstore is no longer just a book to buy a purpose, but read books, goods book, experience a cultural atmosphere. Reader Xu said she usually went to the bookstore to read the book profile and then went online to buy it. "Buy books from the Internet cheaper, and by the merchant direct delivery, do not own Tileti go, very relaxed." ”

Publishers also find shop cooperation

For Xinhua Bookstore's "Po old", Shanghai Literary publishing house editor Xiao Liu Sadly said that five years ago she predicted this outcome. She sharply pointed out that Xinhua Bookstore's marketing model for more than 10 years, too rigid, many publishers are Faithless, and online bookstore to cooperate.

"Xinhua Bookstore is the leader of the boss, they rarely and publishers to contact the initiative to book, often waiting for the publishing house door-to-door, the type of books is also relatively single." "Xiao Liu said that, given the leading position of Xinhua bookstore, publishing houses generally as the main sales channels, to give a larger discount." Publishers first to the bookstore to provide a number of books for sale, allowing them to pay 6 months later, books can not sell or return. Even so, sales in bookstores remain gloomy.

and online bookstore cooperation is more orderly and flexible. Xiao Liu said, such as Dangdang, excellence NET, although the total quantity is not much, but weekly according to sales, gradually add books. "At the beginning of the publishing house to the shop discount is not much." But shop sales fast, within one months can be back, sales are rising year by month. Over time, the publishing house will give more concessions to shop. The two sides form a mutual win. ”

Xinhua media Rethink Business Model

"Now in addition to teaching auxiliary materials, reference books, medicine book, other books are difficult to sell." In addition, the rampant piracy in the society also brings great influence to the bookstore. "In the Xinhua Bookstore (Sichuan North Road Shop), a salesperson told reporters. It is understood that a Xinhua bookstore in the past a day to do tens of thousands of yuan turnover, now a day to do more than 1000 yuan is good, if the plane to the site fees, labor costs, operating costs, books defaced fees and other costs, often make ends meet ...

Shanghai Xinhua Media company in charge of the office to the "It Times" reporter introduced, at present, Xinhua bookstore is indeed facing a huge market competition pressure. The original business area of Xinhua bookstore, store layout, business model, etc., have not fully meet the needs of readers. "Now the reader's demand is no longer satisfied with the single book Purchase behavior, what they want is to build on the book purchase based on cultural exchange and interaction." ”

The official said that the bookstore is currently actively looking for more suitable business sites and more idealized mode of business, combined with their own brand advantages, to create "online consumption, offline experience" concept, the traditional book industry retail and modern E-commerce organic combination. The use of offline resources, low-cost operation, while using online bookstores to make up the market share of the offline stores, to ensure the benign development of the company's main business.