Yahoo's share of the US Desktop Search market has fallen to 9.8%, its first fall below 10%

Absrtact: The latest figures released by comscore, a market analyst, show that Yahoo's share of the US Desktop Search market has fallen to 9.8% in June this year, falling below 10% for the first time, a record low. Google's June market share for 67.6%,bing's market share was 19.2%. On

Yahoo's share in the US Desktop search market has fallen to 9.8% per cent this June, the first time it fell below 10%, a record low, according to the latest figures released by comscore, a market analyst. Google's June market share for 67.6%,bing's market share was 19.2%.

The data mentioned above does not contain the market share data of mobile search, while the market share of mobile search is occupying an increasing market share. Currently, mobile search has accounted for over 30% of U.S. Internet traffic. Yahoo's market share for the U.S. mobile search market was 9.3%,google to 85%,bing 5.5%, according to StatCounter's data.

The decline in search market share is a big problem for Yahoo because the search business is one of Yahoo's main revenue businesses. Last quarter, Yahoo's display advertising revenue fell 7%, while the search business revenue rose 6%. Last quarter, Yahoo's search business revenue of 428 million U.S. dollars, showing the advertising business revenue of 436 million U.S. dollars. The decline in market share of desktop Search will seriously affect the future development of Yahoo.