Yangcheng Evening News: Smartphones usher in "arms race"

Figure/Oriental IC Yangcheng Evening News reporter Zengsong reports: Smartphones are ushering in a new round of "arms race", as the various camps to tighten the introduction of high profile products, smart phones and computer lines are gradually blurred. "I think the double core is a general direction.　　Mengpo, president of Motorola Greater China, has been interviewing the Yangcheng Evening News to judge the development of smartphones.　　In every corner of the communications industry, the smartphone revolution is sending an increasingly clear signal that smartphones will be upgraded to a large area, with performance comparable to PCs (or even directly converted into computers). "Dual-core" will be the direction according to Analysys International statistics, 2009 China sold every 100 handsets, there are 14 smartphones, 26 in 2010, 2011 is expected to have 50 units, each year increased by more than 150%.　　Given that the average smartphone price is about 2133 yuan (Internet Consumer Research Center data), which is far more expensive than the average function machine, the market share it has taken will be "overwhelming". Today, all the determined into the "arms race," the competition for smartphones is unprecedentedly fierce. Apple I-phone4 continues to sell, and is expected to launch a new generation of operating system iOS5 in September this year, with Microsoft's Windows Phone 7 system at the end of last year entering a critical delivery period; In the Android camp, although the spanning 4-generation system still covers the veil, Motorola　　, HTC and other large manufacturers have launched an ambitious new generation of products, directly challenged Apple. June 17, Motorola Global vice president, Greater China President Mengpo in Guangzhou to receive media interviews. He said the new generation of smartphones will be "dual-core" in the direction of High-performance, high configuration sprint.　　As Motorola launched in April in the domestic Atrix, only look at the parameters will feel that this is simply a personal computer: the Nvidia dual-core processor, built-in 1G memory, 16G storage space ——— If you buy a matching keypad, add an HDMI line, you can turn an LCD TV into a PC.　　Motorola has dubbed Atrix and the tablet computer Xoom "rub computing", with rivals for the iphone and I-pad. "The time has come to redefine mobile computing." Mengpo said, "The PC chip processing speed over a long time, which manufacturers can quickly integrate new technology, bring users the best experience, is the winner." The same story is happening on smartphones.　　"What's with the apple?" With the strongest technology, can you beat Apple?　　Some people in the industry evaluation, "consumers may not understand what is called dual-core", too much pursuit of high-end technology, may be in the user experience on the somersault. Apple is no doubt the "user experience" of the master, with only 4 mobile phones, 2 tablet computers, occupy the most loyal users in China.　　Its sales did not break out simply because jobs pursued "hunger marketing", allowing fans to queue up, worship, and look wistfully, in order to establish the mythical temperament of the product. andAndroping stage manufacturers numerous, models dazzling, product replacement frequently, only Motorola last year pushed 23 models, supply long-term saturation. "We don't think that in China, a product can hit the world."　　"Mengpo said. This is what business schools teach "positioning" thinking, emphasizing the division of consumer groups, the adjustment of product characteristics to adapt to different consumers.　　But the disadvantages of many models are also obvious: easy homogeneity, important parts, peripheral products, software needs for model debugging, production line is more complex, higher cost. "The two ways are good," said the Motorola product marketing director, William Yi, who told the Yangcheng Evening News reporter. Indeed Android's peripheral products are relatively few, this only wait for shipments up to solve; As for the mobile phone appearance is too single, we also noticed, will soon have the color of the product launch. "Can the Android Camp chew the apple?" From the Krusell of the Research Institute, there is hope: in 2010, Android's global market share rose to 22.7% from 3.9% the year before, and Apple's share grew from 14.4% to 15.4%.　　The Goldman Sachs report, released late last year, shows that Apple has been Gao by Android in Europe and the US. Zeng Chung