Ye Renhao: An Overseas journey for Internet entrepreneurs

"IT168 Information" famous marketing master Jacktraut has put forward the Frank marketing law: "First of all to admit that there is a shortage of products, then convert it to advantage, which is the most effective way to make products and brands deeply rooted." "Perhaps the founder of Tacoty, an Android app developer, doesn't know what a so-called candid marketing is, but what he is trying to achieve at this stage is that this kind of entrepreneurial spirit that admits inadequacy but is equally confident, after 2 years of experience, we still have a lot of problems, But for this coming into the white-hot phase of the mobile internet revolution, we have a strong strength and confidence.

As a multinational company with many years of experience in the Internet, chairman and general manager, Ye Renhao revealed a momentum of unyielding, he is not like those in a suit of CEOs all day long talk about strategy and planning, but a brain to continue to practice the strategy of the actor. Because of this, he is also the only one in the http://www.aliyun.com/zixun/aggregation/9401.html "> Japan market will mobile phone animation industry to the first Chinese."

With the Internet era gradually to the mobile Internet transition, Ye Renhao found that Android will be the future of mobile Internet development is the most important, so in the animation country, Japan will be the industry first mobile comics, he began to devote himself to Android application development in the new market. In 2009, Ye Renhao the ADC (Android Development Center) team in Menue, and has officially stepped into the app development track.

After 2 years of testing the water stage, Ye Renhao summed up a lot of experience and lessons. He learned that it was necessary to hire local staff to get closer to the market, and that the localization of people meant that the same principle applies to product development and design, and that every well-designed product, regardless of country or region, will eventually be destroyed once it leaves the localized orbit. Based on this goal, the product can be understood by more users, because Ye Renhao very understand the relationship between the user and the profit is inseparable.

The so-called user and profit relationship, is the internet era of "as long as the realization of user value will certainly bring commercial value" of the new explanation, and Ye Renhao for the realization of user value is through the boutique app to win the trust of users, in exchange for more business value. Follow this golden rule of tacoty in the global market widely praised by users, only to spend 2 years, its app product cumulative download has exceeded 1.1 billion times, and its own advertising display volume is reached 1 billion/month scale.

Although Tacoty already has the industry's top strength, but Ye Renhao is still not satisfied with the current situation, he felt that the current climb stage, for the global market, 1 billion of its own advertising display too little, Tacoty has absolute ability and confidence more than Baishi or even China.

So, with what kind of strength can complete Ye Renhao ambition? He said that after more than 2 years of development, Tacoty has accomplished a phased goal, such as Tacoty currently has more than 400 of the balance of the app product, the cumulative download more than 100 million times, especially in overseas markets, Many applications are Google Play before the three ranking regulars, the next step is to concentrate on this foundation, such as his team in the middle of 2012, the focus of all ads in a research and development cycle of only 2 weeks of products, successfully pushed it to Google Play the world's top position in the market, this is Ye Renhao is implementing the boutique packaging model.

On the other hand, Ye Renhao has a unique view of the balance between the team and the product, saying that there is no direct correlation between the size and success of the team, but a certain number of elite teams are required to produce the best products, and Tacoty has successfully assembled one of the top developers in the country, Ye Renhao is very confident that his team will create real products in the near future.

In fact, from the location of mobile advertising and its performance, the current business value of the app is still in inefficient operation, such as the mobile end of the day access, user downloads and other data how to exchange equivalent income, the industry does not give a clear answer, and in the conventional Internet mode, The amount of user access can be a cash-return replacement for a site that is in a sales model, and the immediate result is that the business returns are not a problem if there is a user visit.

As an atypical businessman, Ye Renhao does not seem to care much about the short-term balance of payments problem. After a successful menue, he felt that Tacoty had more opportunities than other developers, and that the most immediate problem was how to make the product more excellent. When there is a fine foundation, the realization of commercial value is no longer distant, from a macro point of view, Ye Renhao's ultimate ideal is to create a global enterprise, with excellent products beyond all competitors.

Ye Renhao was born in Hong Kong, is an American education background of the Chinese, 16-Year-old entered the university, 17-Year-old resolutely dropped devote himself to the development of the Internet, his life first bucket of gold from the Chinese network, then to Japan and successfully created the mobile phone animation market the first Chair menue, Menue is Japan's largest and only by the Chinese market in Japan, the founder of mobile phone animation suppliers, with more signed cartoonists and more than 100 publishing cooperation agencies, including domestic users familiar with Conan, GTO, Orange Road and other well-known comics. Currently Ye Renhao is committed to the Android platform's app product development, successfully launched the Android research team Tacoty, for the future of mobile internet, he believes that opportunities outweigh the challenges, the biggest goal is to put Tacoty on the global market stage.