Yili: A zero-distance conversation with consumers

Chang, a mother from Inner Mongolia, said: "My child has been drinking yili milk powder for 32 months now." Through the company's visit, I saw from raw milk to finished powder production of the whole process, which made me more comfortable with the quality of domestic milk powder. "In Yili's milking room, we can see that the full realization of the automatic milking, raw milk in the production process completely closed." In the entire milking hall, the key locations are equipped with surveillance cameras, monitoring personnel can be monitored 24 hours. Dairy industry is a long industrial chain industry, covering dairy cattle breeding, forage fodder, epidemic prevention, dairy processing, packaging and transportation, and many other links, any one link problems will affect the safety of dairy products. To boost consumer confidence, Yili has opened up Yili's factories to consumers across the country, allowing them to engage with businesses at zero-distance, thereby building a trust. And practice shows that this effort consumers can feel.