You want the flow or the conversion rate?

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Site positioning determines the site's optimization ideas and strategies, traffic stations are focused on how to get more traffic, the focus of the product station is how to sell more products, the two are decidedly different, the operation is small with great differences.

As the product station must have the flow first, secondly can talk about the conversion rate, the amount of traffic does not have a clear standard. is the flow important or conversion rate important? This is a lot of webmaster do station Consider a problem, if the traffic as the site's first goal, it is obvious that in the choice of keywords, will focus on those words high search, if the conversion rate as the first goal, then the choice of keyword is not so simple, There are many factors to consider, and the conversion effect of the keyword is not recognized through the eyes, the auxiliary of the tool is indispensable.

First, traffic as the site's primary goal

Also is a product station, if the traffic as the goal of the site, then in the construction of the site and keyword selection, it may be those with the flow of words as the focus, but these words are competitive, difficult to do, and low conversion rate, in the long tail of the keyword excavation, also did not take into account the conversion rate of this piece; Tieguanyin's Drop-down box appears tieguanyin what tea, tieguanyin effect and role, indicating that these two words is a lot of users concern, if the site to traffic as the goal, it is bound to choose this type of keywords.

In the keyword optimization also to consider the choice of key words, the two words in the minds of SEO personnel is very tempting, because they are high search volume, competitiveness relatively small, once done to the site to bring the flow of work is not. But search the two key words of the user is not want to buy tieguanyin, but want to know some knowledge of tieguanyin, if users do not understand a product, they can not buy.

Summary: To the website traffic as the first goal of the benefits: can bring a lot of traffic to the site, but also to the site brought a lot of potential customers.

Deficiencies: The cost of human and energy relatively more, the conversion rate of the site is poor.

Second, the conversion rate as the goal of the website

With the conversion rate as the goal of the site, the site architecture may be taken into account in advance of this issue. And in the keyword is bound to be so, because the keyword mining and optimization is a long-term process, to conversion rate for the purpose of looking for keywords, is not an easy thing, because a lot of keyword conversion rate is not easy to find, only through long-term monitoring can slowly grope out.

1, customer service software tracking

Now a lot of customer service software is good, can be traced to the customer is through which keyword search in, long-term tracking of the key words you will find, which keyword is the conversion rate is high, this must be combined with customer service, some central enterprises in order to find high conversion rate of keywords, when the customer calls in consultation, Can ask them is by search what key words come in, long-term to the keyword mining and statistics, there will be a batch of conversion rate good keyword.

2, the use of tool mining

Keyword Mining Tools A lot of searches, almost all are the same, Baidu Index is a good tool, in addition to the tool to query the keyword search volume, but also can be dug to some good keywords, but in the conversion rate Baidu index tools far from the use of Taobao index tools to use, is also to search Tieguanyin, Look at their Baidu index dropdown box display:

Taobao Index Tool:

Baidu Index Tool:

The key words are different, but from Taobao Index tool dug out the key words can be seen, these keywords are demand user search, after all, Taobao is an e-commerce platform, access to Taobao users are generally buyers of product needs, so the key words in the conversion rate is very high.

3, Baidu to promote monitoring

It's easy to know if a keyword has a search amount. Keyword whether there is a high conversion rate, through Baidu to detect is a good way, through Baidu to promote can find a daily search this keyword in the number of users to reach the conversion of how many, through a period of monitoring, will be the truth, These words are very valuable, and they support it. It's hard to sell your products.

Summary: With the conversion rate as the goal of the site benefits: Search in the majority of target users, high conversion rate.

Deficiencies: The key word mining is relatively difficult.

Selling products to serve the site, whether it is the target of traffic, or conversion rate as the goal, both have their advantages and disadvantages. The key is how to measure and grasp, such as the large point of the tea industry E-commerce site, may be in addition to the key to optimize the conversion rate of key words, but also expand the potential to buy users of the keywords. Article by Zeng (Tieguanyin tea price http://www.zuipin.cn/wulongcha/tieguanyin.html) Original, reproduced please indicate the source of the article, thank you.