YouTube users more than 1 billion narrow and never profitable

February 26, YouTube has become a cultural phenomenon, more than 1 billion users per month to watch YouTube video. But YouTube is still not profitable. According to people familiar with the situation, YouTube revenue in 2014 was about $4 billion trillion, up from $3 billion in 2013. Although YouTube contributed about 6% of its revenue to Google last year, YouTube has made no contribution to profitability. YouTube pays for content creators and buys network equipment that, after all, can barely make ends meet. By comparison, Facebook's users were 1.3 billion in 2014, with revenues of more than 12 billion dollars, and nearly 3 billion dollars in profits. This reflects the difficulty for YouTube to expand its core audience, with the exception of teenagers. Most users view YouTube as a video storage service, they get YouTube links from other services or watch embedded YouTube videos. Google executives want users to watch YouTube as they watch TV, expecting users to discover different YouTube entertainment channels. The second year of YouTube, under the control of Google executive Susan Vosiki Susan Wojcicki, still needs to confront the thorny issue. But if the YouTube business leads to a slide in Google's profit margins, Google is bound to limit Wojcicki investment in new content and services, and worthy will find it harder to solve the problem. In fact, Wojcicki will also face new challenges. Facebook and Twitter have brought huge traffic to YouTube, but two companies are developing autonomous video services. Start-ups such as Facebook and vessel are attracting YouTube reds. Meanwhile, Amazon and Netflix are redefining "web video" by empowering Hollywood content and making original TV dramas. "YouTube has a lot of spam," says Brian Weiser, a research analyst at the Institute's Pivotal study. If YouTube needs a lot of TV budgets, it will invest in TV content. Robert Kinkol, Robertkyncl of YouTube content and business operations, said online video was at a peak of growth, much like cable TV 30 years ago. YouTube should invest in "internet native creators" rather than traditional TV programs. The audience was narrow. In 2006, Google bought YouTube for $1.65 billion trillion, but in the first few years YouTube had few revenues. YouTube revenue began to grow fast in 2010, when YouTube introduced a pop-up video-clip ad. The new type of advertising does not affect the audience, but also caters to advertisers. Viewers can decide whether or not to watch an ad, and advertisers can pay for it based on the amount of video advertising browsing. To attract users, YouTube launched a big investment. 20YouTube paid hundreds of millions of dollars for content creators in 12 to create content channels similar to television. YouTube has also redesigned its homepage interface to tweak its search algorithms to try to attract viewers with high-quality video. But many YouTube content channels have failed. Earlier this month, a senior executive who was in charge of YouTube video search left the senior executive just a few months ago. Without links, YouTube is still hard to attract users directly, people familiar with the matter said. YouTube is favored by young audiences, and the narrow audience is one of the reasons that restricts its development. The most popular YouTube content is music video. YouTube Reds have a low profile. Filix Schelberg (Felix Kjellberg), the alias for "PewDiePie", is the most popular YouTube celebrity, with 35 million subscribers to his game channel. But last fall Wojcicki said she had not heard of PewDiePie before coming to the YouTube department. New initiatives of course, some advertisers have long coveted these loyal fans. Chosh Jacquebo Josh Jacobs, chief executive of Accuen, a programmatic purchasing arm of the Acer Media group, said advertisers were intent on creating a brand affinity that they wanted to reach young fans. Wicher, an analyst, said YouTube audiences were narrow and YouTube advertisers were far less than television commercials. He estimated that 9% of the viewers contributed 85% of the online video browsing volume. In January this year, YouTube gained the right to play a collection of NFL league matches, interviews, and so on to broaden the audience. YouTube broadcasts "Sesame Street" and "Thomas and his Friends" children's program. YouTube is mainly focused on investing in the original content of this platform Reds. YouTube has also offered bonuses to some creators to prevent content creators from jumping to rivals. To boost ratings, YouTube will also automatically play more videos, people familiar with the matter said. The AutoPlay feature is expected to be launched soon. As Google's search business slows, Wojcicki is also under pressure to boost sales. Last year, YouTube allowed advertisers to reserve ads near popular video. At the end of 2013, YouTube agreed to allow advertisers to use Nielsen's advertising statistics technology to replace YouTube's own technology. Ben Winkler, chief digital officer of OMD's media buying department, Ben Winkler that YouTube spending in 2014 OMD was growing exponentially. At the same time, YouTube is developing subscription services. Last November, YouTube announced a music subscription service similar to Spotify's. One industry source said YouTube executives had already discussed subscription services for other content. People familiar with the matter also revealed that YouTube executives were also considering using Google data in order to put ads more accurately. At present, YouTubeTracer DoubleClick Department in the user's computer deployment Cookie,youtube can be based on users visit the non-Google site to build user information. By using data from Google's own web site, such as a user's search history, YouTube can advertise more accurately. For example, if a user uses Google search to retrieve travel information, he may see a promotional video on a YouTube site. The new advertising positioning system will be released this year, according to people familiar with the matter. But the design of the new system is complex and the release may be difficult.