Yun Yue: Hospital network promotion traffic that thing.

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Recently in my hospital, a very unpleasant thing happened, the new manager, in my ignorance, under the circumstances, privately adjusted Baidu bidding backstage, opened a part of the Network Alliance, resulting in traffic like "Lushan Rise Dragon Pa" general soaring. I communicated with the manager about the matter and he gave me some comments:

1, we are the network department, is responsible for the Web site traffic, as long as the quantity, our task is completed.

2, we use 10% of the cost, to do the flow, the rest of us to improve the quality.

In fact, the people who do the network know that traffic means what, real traffic and false traffic means what, the network effect and results are more difficult to judge, if take false things to the boss to see, perhaps, you are a successful spy boss Psychology manager, but, You are definitely not a great global operator. (The above, only personal judgments, do not judge)

First of all, I didn't succeed, I am not seoer, I am a liberal arts graduate, the study is pedagogy, into the medical plastic industry less than 2 years, I just hope that I can put some of my experience and views, a serious summary, I hope to friends of the plastic hospital network to promote some help on the road.

Back to the point, we do plastic Surgery Hospital network promotion, what is the most important goal? Where is our mission? Many do network promotion Commissioner, may have done for many years still unsuccessful, the reason for this? Many professional seoer, perhaps lifelong is a "technical laborer", this is why?

This is a fundamental place, what is the main responsibility of the network promotion of plastic Surgery hospital? What are the goals to be achieved? As a network promotion specialist, or seoer, what should we focus on?

Network Department--Consulting department--Medical department

Promotion-Sales-service

Quantity (flow, consultation quantity)--transformation--Service

This is a plastic surgery hospital the most basic and simple sales process, as the network department, it seems that we need to complete the "amount" of accumulation is enough, in fact, is not so simple.

For a simple example:

June 10, 2010, the network brought traffic 500, the formation of consultation volume 30, effective consultation 15

June 11, 2010, the network brought traffic 1000, the formation of consultation volume 50, effective consultation 15

Such data reports, the report is really beautiful, and we can shirk responsibility, the Advisory Department has produced problems, but often things are not so analyzed.

We are to do plastic surgery Hospital Network promotion, our ultimate goal is to improve the single rate, improve departmental performance, rather than take the data to the boss to see. The direct response to our results may be the flow, may be the amount of consultation, but as the plastic industry, the non-impulsive type, high fees, the high level of customer group consumption, we can not use these data as a standard, in my statistics, the monthly operation of the guests, of which two-thirds is not the month to consult guests, and then chase to the root cause , what are the antecedents of these guests? and back to the first particularity I emphasized: non-impulsive consumers, so many of the original source of the guests have not even been checked, even the guests do not remember how he learned about us. Of course, we do network promotion, it is more impossible to chase customers to ask these questions.

这篇文章，可能会触动一些总监们的想法，只是我个人的想法，这又涉及到了一个“标准”的问题，网络推广部门的考核“标准”是什么?网络部门在整个销 售过程中的考核“终点”在哪里?带来流量?带来咨询量?带来真实消费客人?当然了， Not in its position does not seek its politics, we also need not too ambitious, down-to-earth dry hands in the live is, this is just my a fledgling promotion Commissioner's simple view, welcome to Pat Bricks!

Finally apply our boss a word: As a manager, you have to stand on the boss's point of view, to do the staff, you stand in the manager's perspective to consider the problem! Don't be shortsighted every day, just look at your eyes!

Original starting from: The Holy Light (Beijing-Yun Yue) Plastic Surgery Blog Www.zhengxingboke.com reproduced please specify the source!