Yunfei Talk: The choice of advertising position to do sharp-eyed

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Do station the ultimate goal is to profit, profit must be inseparable from advertising. Site owners to buy ads for publicity and traffic conversion, advertisers sell ads to generate revenue. Now Mongshi a lot, exaggerating 30% is already a common phenomenon. Individual that is a word "Meng", below describes how to buy ads to do sharp-eyed.

I. Advertising positioning

First locate your ad crowd. That means who will be interested in your ad, then find the type of site that gathers these people, and then filter out advertisers based on your budget. Game theme ads, the campus class, game-type effect is relatively good, such as the delivery of technical effects will be greatly compromised.

Advertising should be based on his statistics to choose the relative popularity and price of the economic position, and can not do analysis, directly select the home page. Some types of home pages tend to be low traffic.

II. website Traffic

For advertisers, ask the URL immediately after the flow. In fact, there is a lot of knowledge, first of all, this refers to the flow of traffic should be your advertising page, rather than total station traffic. Other pages without your ads, he is 100 million IP and you do not matter, should not be your key consideration.

Iii. Statistics

Viewing statistics is an important basis for objective system analysis. Of course the place is more.

Note Whether a statistical account number is used for multiple stations.

To see the stickiness of the site. It is important to be able to attract netizens, and it is important to decide whether or not to advertise. Data performance mainly look at IP and PV ratio, browse times, stay long, etc. In general, the ratio of more than 6:1 is a good sticky station. 1:1 stay for a short time do not consider, take a look at the people will not be interested in your ads.

To see if the amount of brush. Brush amount includes manual brush, purchase flow, window, etc. Usually with the flick of the window brush, cheap and very effective. What do you think? The pop-up window will point to the same page, see his most visited page, look at this page "per capita flow times" "Average stay Time" "jump rate", generally speaking per capita 1 times, stay short, jump rate is likely to be a window. Of course, if his source is the same site, he said otherwise, to prove that he advertised.

Look at the statistics on the page. Objectively analyze the amount of potential traffic from the data. Where is the most traffic page?

It seems the road. A good station, most of the traffic should come from the search. For advertising, you should select the proportion of search traffic in the 90%.

Iv. included, PR

Contains more PR high, means that the station in the Internet weight, tentacles will help promote.

V. Word-of-mouth

Word-of-mouth is important, including quality of service. There are complaints about the site do not vote, and also have the time to do with the site has been launched online communication, to see how they say. Put long-term ads, according to the situation will adjust code, advertising material, link address and so on, every day do not appear, one-time people do not throw money to him.

Vi. agreements

Since the cooperation has the payment, then the two sides should sign the cooperation agreement. Simple description of the site, location, cycle, price, and the obligations of both parties to perform and so on. Get a network signature and put it on top. Although the agreement does not have the legal effect, but this does how many has the restraint to both sides, the time long also can trace back. After all, No.

For the site owner, there are several points to note:

Now can be said to be more than the meat of the wolf, except the Alliance initiative to find outside, basically did not actively put ads. Even so, but must not come to a slaughter, to a pair of kill. The network is a mix of friends, relying on interpersonal. Sincerity treats people, collapses the reality to do the station.

The personal stationmaster first completes is the customer service work, that is your façade. Your attitude from the side of the site reflects the good or bad, must not "domineering" to the price of CTRL + +, love do not do. Be patient with each customer, since do not know which is really to cooperate, then equally. Even if you can't cooperate, you can always be a friend. Have time to exchange experience, can learn some news, will be helpful to you.

Be prepared to check your password, send it to your customers, and let them see it for themselves, which is better than 10 sentences. Then give him your advantage, the most important according to the customer's advertising type to help him develop a set of launch plan. From the customer's point of view, it will make him feel very intimate, and then the customer to hold.

Can persuade them to pay for a few days, from the actual, let the customer see the actual effect, this is the key.

During the launch must be good communication, my principle of a period of time (at least two weeks) to communicate with customers once, ask about recent clicks, whether need other help and so on. A communication with customers to understand the needs, to give customers some suggestions for the production of advertising, can better put the customer. Second, also from the side of their own site to grasp the actual situation, according to feedback fine-tuning, so that the increase in advertising clicks, it expands your income.

cannot be overstated. Customers put ads to see the actual effect, these are not to be blown. Help the customer to analyze the expected effect according to the data in your hand. Now the shopping malls are engaged in the shop to celebrate, buy a gift A and so on, may as well borrow.

Advertising cooperation is a business is also communication to make friends, the real people will let you profit bandits shallow! The above is my personal summary, I hope to help you webmaster.