Zhang Yu Senior Shing trademark dispute pending

December 3 night, after one months of bitter experience, Yantai Changyu Grape Wine Co., Ltd. (hereinafter referred to as "Zhang Yu Company") handed over a controversial rectification answer. As the domestic wine industry leading enterprises, there are so many irregularities, so many people feel very surprised. On the afternoon of December 8, Zhang Yu Company Securities representative Li Tingguo in the "Huaxia Times" reporter interviewed, said: "The listed companies will accept the SFC every year, this does not mean that only the Changyu a problem, each company will appear in such a situation."　　Li Tingguo that the Shandong Provincial Bureau of inspection, Zhang Yu Company long-term development benefits, to help the management of the company found a lot of previously found problems. "The emergence of non-compliance problems with management management is not in place." Zhang Yu's management also said that they had not paid much attention to the problem until the rectification problem arose.　　According to a person close to the company, Zhang Yu company senior executives think, as long as the company bigger, sales performance went up, also put the company well, as to how to straighten out the internal mechanism, before they do not pay much attention to. Financial personnel become "principal" in fact, as early as November 2, Zhang Yu a announced the announcement, the company received the China Securities Regulatory Commission Shandong Province issued the "on the Yantai Changyu Grape Wine Co., Ltd. to take orders to rectify the decision" document, the document pointed out that the company in financial accounting, trademark right to use, related transactions, There are 5 irregularities in corporate governance, shareholder dividend and so on.　　For the violation of the problem, the Shandong Provincial Securities and Regulations Bureau proposed rectification requirements. Specific to the company's financial budget irregularities, Shandong province, the Bureau pointed out that in recent years, Changyu company has been a number of advertising costs, as at December 31, 2009, the company accumulated more than a year of advertising costs 133.54 million yuan, of which more than 2009 years to mention 3.75 million yuan.　　The issue caused the company to reduce the net profit of 2009 2.8125 million Yuan, the previous annual net profit disclosure is also inaccurate.　　In addition, Zhang Yu company Some products sales revenue confirmation does not conform to the principle of revenue recognition, and some of the projects under construction has not been transferred to the fixed assets in time. December 3, Zhang Yu A's rectification plan is officially released, with regard to financial accounting, the programme points out that the problem of multiple advertising costs is due to the failure of the finance department to find out in time and not to be reversed during the reporting period;　　is due to the company's individual off-site warehouse managers at the end of the last day of the product was not timely notify the company headquarters financial staff, at the same time, the financial staff of the "Enterprise Accounting Standards" is not thorough understanding of the problem, for some of the construction work has not been transferred to fixed assets in time, but also because the financial staff did not grasp the progress of individual projects in a timely manner. It is worth mentioning that the above insiders from the management of the company to understand that many of the advertising costs, is the company's multi-year cumulative results. As the annual amount is small, the auditor also saysRecognition, did not arouse the attention of managers, and 8 years after the accumulation of huge amounts, only to cause such a result. "Some of the cost of settlement problems, at that time, Zhang Yu company executives are also aware of, but they thought that these problems are only a common problem of large enterprises." "The above insiders believe that the communication mechanism and coordination mechanism between the company departments are not very perfect, and the company's management is mainly concerned about the company's development strategy and overall product sales, including the problem of business strategy, for the problems related to the capital market, and not much attention."　　Zhang Yu also made it clear that the issues involved in the comments are the legacy of the company's history, but also the company's internal management of some of the drawbacks, does not involve hidden profits and other motives.　　Senior Shing Therefore, some insiders pointed out that as the leader of the domestic wine industry, Changyu company appeared so many irregularities, its senior executives can not be blamed. "This rectification plan belongs to Shing, the company must have scapegoat to bear the responsibility, senior management can not say I incompetent, mismanagement."　　"Wine Marketing Experts (View Marketing experts blog) Shu in the interview that Zhang Yu company senior executives to the responsibility of the financial staff is unfair, in the rectification notice, the executive layer is clearly in the avoidance of responsibility.　　Professor of civil and commercial law of Wuhan University Mengqing states that for such serious breaches, the regulatory authorities should be fined for the listed companies, the chairman and the independent directors should be punished, if similar cases occur again, the chairman of the listed companies should be required to be banned into the market. "The regulation of capital markets will be more stringent and the demand for listed companies will be higher, so it is normal for the regulatory authorities to strengthen their management functions."　　Lu Yuanhuan, senior analyst at the East China Sea Securities Institute, said in an interview with our correspondent.　　The above-mentioned insiders believe that the company management of the rectification is also very recognized, because the Shandong Provincial certification and Supervision Bureau to help them find the company's long-standing problems, which for the future of Zhang Yu listed companies to improve the governance structure is also very useful. In the face of public skepticism, Li Tingguo said: "We have no way to let them (the doubters) to comply with our views, and do not have the ability, we can only the actual situation through the form of announcements to investors, consumers and the media to know, and try to be transparent."　　"And for the listed companies on the interest of Zhang Yu Group to transport and hide the real profits of listed companies, infringing on the interests of investors, Li Tingguo said, smart investors will know the real situation."　　Trademark is still not clear it is noteworthy that Zhang Yu company in the rectification plan has not resolved the Shandong provincial Securities and Regulatory Bureau in the "Changyu" trademark right to use the proposed rectification requirements. The rectification request of Shandong Provincial certificate and Supervision Bureau is Zhang Yu company should take positive measures to solve the listed companies and Zhang Yu Group trademark ownership dispute, and strive for an early "Changyu" and other trademarks into the listed companies, to maintain the integrity of listed companies assets; for the newly registered "Love Fort", "Gold Valley" and other trademarks, Registration procedures should be processed in a timely manner, the trademarkThe registered person is changed by Zhang Yu Group to be listed company, before the trademark change procedure completes, may not pay the trademark use fee to the Changyu group; the company shall pay the use fee of the trademark in strict accordance with the contract, and shall not pay in advance. Zhang Yu Company rectification Plan Response said: "To Zhang Yu Group's ' Solution hundred ' trademark ownership dispute resolution, the company will negotiate with Zhang Yu Group, take the appropriate way, for an early resolution ' Changyu ' and other trademarks of the right to maintain the integrity of the company's assets. "Reporter from the company's rectification program to understand that, for 2009, Zhang Yu group registered" Love Fort "," Gold Valley "and other trademarks, Zhang Yu Group in November 5 to the state Trademark Office to deal with change registration procedures, the trademark registrant from the group change to Zhang Yu listed company, is currently in the process of processing.　　In addition, the company will be in accordance with the contract agreed to pay the use of trademarks, no longer occurs in advance payment. Zhang Yu also said that the issue of trademark disputes is fundamentally unresolved, which is a long-standing legacy of history. "The above-mentioned insider said, because the market," Zhang Yu "trademark has not been transferred to the listed companies, after the listing of the company's sub-trademarks also belong to the group.　　But after this year's rectification, the group will inject the two sub trademarks into the listed companies. The above insiders also think, "Gold Valley" and "Love Fort" is the company listed only after the new trademark, but "Changyu" trademark is not so simple, the last one or two years will not solve the problem.　　We only see Zhang Yu listed companies to pay the company each year a huge trademark use fee, in fact, "Changyu" brand into the listed companies on the performance of the impact is not very large, that is, the annual savings in the use of trademarks. "I'm still more optimistic about Zhang Yu, the problem is that it has been to the bottom of the valley, as long as the correct is a good thing."　　"Shu said. For Zhang Yu a rectification progress, this newspaper will give sustained attention.