Zheng Nan Yan's entrepreneurial concept: firmly believe that their own cards when the fight to the end

Sina Science and technology news on the morning of March 21, seven days chain Hotel founder and co-chairman Zheng Today in the "Innovation China Spring Race" to share their entrepreneurial ideas. Zheng that entrepreneurs must first believe in themselves, the elimination of business to market decisions. He compared entrepreneurship to playing Texas poker, that once the entrepreneur aimed at a good entrepreneurial opportunity, it will be like taking a good card as a direct hit to the end. Zheng and hanting are from Ctrip to join the hotel industry star entrepreneur. Zheng 2000 joined Ctrip, became one of the early members, 2003 Ctrip in the United States listed. 2005, Zheng won the venture, leaving Ctrip for seven days. Four years later, seven days in the United States NYSE listing. Zheng Nan Yan is now life information category app "First Sight" founder. "If you lose, it's 35 time." "In Zheng's eyes, entrepreneurs must first believe in themselves, and in the search for good business opportunities after the full effort, rather than the outcome." "I think entrepreneurs just can't play poker like a fund, otherwise it's definitely dead," he said. The first thing you believe you can do, the second is to see the opportunity to exert your power to blow it up. The following is Zheng Nan Yan speech record: Zheng: Very happy to have this opportunity to communicate with you here, I just heard South always said this side are new grassroots entrepreneurs, we have the same experience. What I am going to say today is to start a business in the wave of the Internet, I don't know how many people here are entrepreneurship is related to the Internet, I am reading it professional, and then there is a experience with it far away. Why I say is in the wave of the Internet to start a business, the success of the word luck accounted for a large extent, may be some people think I speak of the special nothingness, in fact, it is so, from my own simple experience and my own this angle to share with you simple. In fact, my own entrepreneurial experience has undergone many stages, the most important thing to me is the first paragraph, the first paragraph I am a follower in the enterprise, why I say that the Internet is a big part of the wave of luck, because the introduction of new technology in each field is generated like Xintiandi, this refers to the business sector. Because the internet brings games, bring a lot of news, reading such areas, I refer to the business sector, in the past in the entire travel service industry, may not have a lot of internet services do not have the means to do, but with the Internet, with the Internet the whole market has undergone a great change, ctrip such companies stand out, I went through the paragraph, I think it should also be an affair, from my own luck is good, my company has a good CEO, there are some good market opportunities, I followed the process in doing. This experience we will find, in fact, is really a peripheral factor is very important, if the internal Ctrip to do the internet company, with the current thinking to do may then go too early, the time is completely wrong. Because at that time the biggest demand for the internet for our business is simply that you can find the information and then solve the business problem, and we now needWant is completely different. So the advent of the Internet for that period of time I feel for entrepreneurship is completely new world. The second paragraph is i from Ctrip after the second opportunity, with the development of Internet technology, from the original is a lot of industry in the middle of the lack of, like Ctrip to fill that piece. Then the big change to the traditional industry, like my own in the 7 days chain hotel, 7 days we used the traditional more than the hotel completely different practices. Because everyone said 7 days is in the budget hotel in the most of the concept of it and it technology, in fact, in the years since the 05, many of the traditional enterprises, whether commercial or we say hotel, a large number of industries have begun to use it technology, Internet technology to arm themselves. It means that the law of competition is not the same, no one ever thought of a hotel is purely a member, purely online, this period of 80% of the room's income is their own site orders brought, so to improve the profit has great benefits. I think this is the second stage, that is, actually the technology of the Internet will make our traditional business need to change the model, at this time we just stepped on this point, in fact, we will spend less experience to achieve greater success. This is also a bit of luck, because too early to do this is useless, early words this trend did not come, do late is already done by people. At that time we did not deeply grasp whether it should be done, but with certain accidental factors, just stepped on this point, stepped on the people are very lucky, very good to solve the problem. The third stage I think with the further development of network technology, including the emergence of mobile Internet, we may all use the Internet has crossed the first step, is to get information. The second step is to make some changes to the existing industries, so that some of the consumption patterns change. The third step is in my familiar tourism industry, do now have a lot of with the advent of mobile phones, there are a lot of innovation companies doing a lot of x, this is my personal opinion, I think in this business area, in fact, now is not just optimize this X and optimization interaction to solve the problem, from the consumer's point of view has passed the first , after I got the message, in the information on their own operation, because we use the Internet, most of the time with a dedicated internet, such as a very large screen, back home, sit down what I want to do, have a dedicated time to use the Internet. But we use mobile phone with mobile internet when there is no special time, is to use a fragmented time, this with a large number of Internet time produced a big drop, this drop I think the difficulty of choice. So I think in the familiar projects I know, like tourism, including Europe's offline services industry, we have a lot of energy in the optimization of interaction, which I think is actually wrong, should help consumers quickly get what he wants. Why do I divide these three paragraphs, in fact Ctrip that section does not need fast, as long as I information full, anyway consumers have someTime their own slow analysis. 7 days we use the Internet to encourage consumers to do, they have a lot of time to analyze. When it comes to mobile internet, no one has time to do it, and he hopes to get information quickly. I think the success in this wave is to quickly let consumers get the answer. I want to do this myself, but now I have a lot of difficulties, there are still some problems in the pattern. I don't know what some fund experts think, but I analyze, at least in this hotel and book area, there are a lot of information companies or the previous way to push, but the consumer has not bought, including the interaction is very beautiful, I often use this, I talk to the CEO of Ctrip also said this problem, I am a CEO of the system is very strong, but I use very expensive, to professional level can be used. But the internet everyone knows, hope to have the answer soon. A very, very big company, like Apple is actually doing these attempts, it is why to do such a large database, in fact, is to quickly tell you the answer let you use. I think the main background is the data model. It does the kind of greater, more comprehensive solution to all the problems people have, I think in a special, if who broke through this, whether it is my study of the hotel industry, or O2O Select Business industry, can quickly, let consumers quickly simple choice of answers, just like the early Ctrip breakthrough information Collection, Let the consumer see the Comprehensive hotel choice to open at once. Why I say these are external factors, entrepreneurial success everyone in the effort, in fact, you step back to the rhythm of the summary of the time will say that this rhythm step on the just good, and most people did not think. So I think this external cause is a little bit better, I personally. Because the external cause in the middle of this process is a big factor. Next I talk about my own experience in the process of entrepreneurship. I'm talking three points. The first one I feel must feel that I am, when we know that a thing succeeds, we say the external cause and the internal causes play the same role. I have seen many entrepreneurs, open-minded and listen to a lot of opinions to change the business model is a completely contradictory proposition. It is always true to be studious, but you must first believe that you are right. I think entrepreneurship is a commercial phase-out, for 100 views, the community chose three is right, you all want to change these three ideas must not succeed, must believe in themselves, to the market decision. In the midst of the anxiety of many of our founders, we discuss outside, listen to a lot of suggestions, whether it is the fund or friends around, give you a lot of advice, you meditate a moment to the left and right words will soon die, if you do not believe that you do not start a business. I said you can do this result is not the end of the line, but you believe that you are an inevitable result, believe I want to do this thing this is the first. This is what I see a lot of entrepreneurs, there are a lot of things I'm not interested in doing, but I did an idea they asked meWhat do you think, I say I have no opinion, you have to believe your own feeling, go forward on the line. I did it myself. The second is Texas poker, why do I say that, I start my own business, I do 7 days, including other investment, met a lot of friends of the Fund, I know they all like playing Texas poker, I studied a problem, I found, and then asked a lot of friends, I do not know if this is right, said wrong you will be corrected with me. They just look at a lot of opportunities to follow, but they look at people who rarely do business, and they play a poker game, or they don't play, and they have to blow this up. Anyway, I used to ask a lot of Sequoia, they say it seems so, they feel the cards are good when the end, and directly hit the explosion. I just listen to them. I think this reflects a mentality, back to my first question, I think the entrepreneur is never like the fund to play poker, otherwise the words must be dead. The first thing you believe you can do, the second is to see the opportunity to exert your power to blow it up. If you lose the time of 35, do not say that there is a chance to follow, there is another opportunity to follow. Because you are the person who focuses on details and focuses on the operation, unlike the people in the market who look at the opportunities. This is the same. The last one I have always said, I have said before, entrepreneurship is a kind of life experience, I have done two pictures, in fact, for the life experience, is because I like riding, and then my waist injured can not ride. A lot of riding feeling is the left side of the picture, is very high, but more is the back of the look. I think a lot of people look at entrepreneurship is very noble, Noble is the result after you have made a lot of contributions to society. You enjoy it when you're doing it. Entrepreneurial process you feel that this is your life experience, the choice of entrepreneurial life will be the first one you will have more challenges, the second you will have a period of continuous phase of success when you feel very high, jump bar that feeling. If you fall and then go back to ride again, be sure to adjust your mentality. Now people starting a business is not the same as ten or twenty years ago, the former entrepreneur is a state of survival, and now the young entrepreneurial, in fact, everyone's life is not missing, no one said that you do not succeed in business will die. So you use a peace of mind less to make mistakes, less with a lot of real things to compete with, it may make your entrepreneurial success more likely. So I'm just saying, starting from the first day of the best to tell yourself, entrepreneurship is a life experience, jump up very comfortable when there are also very difficult to fall, this is normal, you choose to start when there are such opportunities, less constraints, but is not necessarily successful. It's 15 minutes. I don't know what I'm talking about. A very simple experience of myself is helpful to everyone. Thank you.