Zhong Zhixin: Usability of website for user Experience Analysis (III.)

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The old rules, or introduction: Users can not complete the purchase of the main reason, can only be attributed to the ease of use of the site is too poor. Perhaps this success rate in different industries, different target user groups will change, but it is undeniable that the site usability is a lot of web sites to prevent users to buy one of the most important reasons. And then the last time it's broken down, if you have not seen the first episode and the second episode of Friends can search in this site "Zhong Zhixin: User experience analysis of the website Usability (i)", "Zhong Zhixin: User experience analysis of the site Usability (ii)" or focus on Zhong Zhixin blog and webmaster Heart Forum.

6. Information design

The design of the information includes registration information, contact information, search information, landing information and so on.

The shorter the registration information is, the better. If you only need the user's e-mail address is enough, then just ask the e-mail address, do not ask the other, the maximum number of users with the name. Be sure to remember that users are very afraid of trouble.

Web site to attract more users, then do not ask too many questions, as long as the user name and e-mail address, is enough to be a registered user. Other attacks on the personal background is not necessary to register when asked so much, can be in the background to remind users to fill out more complete information, in order to more fully utilize the Web services.

The shorter the registration information, the better, the only exception is that you really want to exclude most of the less serious viewers, just hope those who are highly interested in contacting you. If your product value is millions, then the registration or contact form project should indeed be a little more, and at the top of the information added: please fill in the following information, our Sales director will contact you directly. This will filter out half those who are not serious, just want to try to register.

The description of the information must be very clear. Most of the basic information, such as e-mail address, name, and so on, clearly explain very simple, more complex may need to pay more attention, such as the need for users to fill out how to find our site? Give options, such as through search engines, other sites, friends introduction. Other ways.

In the case of technical conditions, when the user fills in the information process, the program should first confirm the accuracy of the data format, such as the email address to fill the correct, contact the phone item is not likely to appear in the text.

The organization and layout of the information should be clear, if only the e-mail address and name, there is no problem. If you really need to fill in more details, it should be clear that different items are categorized and separated by visual effects. Don't connect all the items together so that the user can't find the problem anywhere.

Confirmation page. The user submits the information should be turned to a confirmation page, the page should contain at least two parts, one is to confirm that the data has been submitted, and the second is to clearly tell the user what to do next, can make the check email, can give direct access to the user area link, can also be told the user within three days will receive the goods.

Confirm the message, regardless of the purpose of the registration information, after the successful submission should send a confirmation email to the user, the content of the message and the confirmation page is similar. Confirm that the page users generally do not save, confirm the message can be saved for future reference.

7, too much choice is not good

From a psychological and economic point of view, the choice of too many hidden risks, such as the increase in opportunity costs, users worry about the consequences of the wrong choice, too many choices will directly lead to a decline in service satisfaction.

In general, only two situations do not cause the impact of too much choice: (1) The user is very clear about what they want, (2) there is only one characteristic difference between the various choices.

8, repeated testing

In fact, not only the site compatibility needs testing, site all the features should be tested. 用户来到网站后，是否能立即了解网站能给他提供什么好处?是否能轻松找到想要的产品信息?是否能顺利完成订单?是否能很快意识到该怎么联系企业?用户是否经过很多不必要的步骤才完成网站目标?这些都需要通过测试才能知道实际效果。

Web site testing must be done to find people outside the site design, such as making friends or relatives, or hiring users from several target groups to do experiments. It must not be tested by the Web designer itself, because the designer himself is so familiar with the whole system that he can't see the problem at all. In the process of testing, the designer just silently observes the test object browsing the site and makes a detailed record.

You should tell testers that you can completely and freely browse the site and see where you want to see it. The test itself is not right or wrong, but the tester do not have any psychological pressure, and do not intend to follow the designer's ideas to browse the site, otherwise the test results will be biased.

Site usability testing should usually be given a task, such as finding a specific information on a Web site, and completing the purchase process for a product.

The usability of Web sites can be measured by two metrics: one is the percentage of a given task that is successfully completed, and the second is the time required to complete a particular task. These two indicators can be a rough indication of how many times the site test Chinese progress or other changes.

Discovering the problem is more dependent on observing and recording all the actions of the tester on the site. Anyone who has been tested on the site deviates from the designer's planned purchase route, or even completely unable to complete a given task, where the site needs to be improved.

Website usability is over, thanks for watching! Please continue to focus on Zhong Zhixin's blog or webmaster forum. My local news station www.maomingxinwen.com in this hope to have in doing local site friends Exchange friendship, if interested can see, if appropriate please contact me, thank you!