Zhongguancun Large Data Industry alliance set up where the Nuggets

Recently, the Zhongguancun large Data Industry Alliance announced the establishment, and "large data" related to the 3 industrial investment funds also created. When people exclaim "Big data" the time arrives, our country's enterprise already started in this new domain to seek the article layout

Big Data era where nuggets

"Big Data" is becoming a craze. It is not only the technology change in it field, but also will enter all walks of life, open brand-new business model.

In the next few years, "Big Data" and cloud computing technology companies will become China's information technology in the most important investment direction.

Data is also an asset

Data has become a new category of economic assets, like money and gold

"We are at the cusp of a huge wave of big data-driven innovation, productivity gains, economic growth and new forms of competition and new values." "Big Data: The next frontier for innovation, competition and productivity," The McKinsey Global Research Institute published a big data topic. In March 2012, the U.S. government announced that it would invest 200 million of billions of dollars to launch a "Big data research and development plan" to move big data from business to national strategic level.

What is "Big data"? Simply put, it is difficult to capture, store, manage, and analyze data in general software tools. Today, human society is entering an era of data explosion. According to authorities, global data volumes will grow by one fold every two years, and by 2020 the total amount of data humans will have would be staggering to 35 trillion GB. New data, more than 90% of the traditional technology is difficult to deal with unstructured data, such as audio and video, pictures, web pages and so on. Collecting storage, value extraction, intelligent processing and distribution of these data has spawned a promising new industry--large data industries.

Data is becoming the most important asset, and the ability to analyze data is becoming a core competency. In January 2012, Davos, Switzerland, released the report "Big data, big impact," claiming that data had become a new category of economic assets, like money and gold.

In large data-leading countries such as the United States and Britain, not only the IT industry, all walks of life have emerged with data analysis for the competitiveness of enterprises, such as the rapid elimination of the industry's Procter and Gamble, retail Wal-Mart, financial services, such as Barclays Bank. Data is becoming a sharp tool for enterprise competition.

New Business Opportunities

In the era of large data, personalization will subvert the traditional business model and become the future development direction

January 1, 2013, surreal "People again awkward way" of the box office into the 1 billion yuan mark, many people exclaimed the biggest black horse at the Chinese box office appeared! In fact, the use of social media data Mining Studio Network technology companies, in the film production, investment time can predict the box office situation.

This is the "magic" of large data analysis. Customer insights, marketing planning, logistics management, process planning, risk control, and so on, will benefit from large data-related technologies. According to the McKinsey report, the rational use of data will also allow retailers to operate more efficiently on the current basis of 60%.

In the era of large data, personalization will subvert the traditional business model and become the future development direction. Amazon claims that 30% of their sales revenue comes from "You might also like" the recommendation engine. Similarly, a newly created website, the sound-shell network, is based on a social network to import user relationships, and by tapping into the user's buddy relationships and music preferences, you can proactively recommend music that he might like.

In our country, the big data is entering into the landing stage from the concept. Deng, founder of the Arctic Light, said: "Big data allows large companies to do the platform, including data collection, sharing, analysis, calculation, statistics, storage, small companies can find problems to do applications." "Some internet companies have already acted. At present, Alibaba in the use of large data to provide Ali credit and Taobao data Rubik's Cube, Baidu has built including Baidu Index, Sinan, such as the 5 large data system platform and consumer portrait, brand probes and other technical analysis methods.

Zhongguancun Big Data Internet enterprise billion praised the company announced that large data can also lead to some new occupations, the rich experience of data will become scarce resources.

Great value in application

Large data will serve the Internet technology in traditional industries and promote the transformation and upgrading of industries

In addition to the value generated by the hardware, software, and services markets that surround large data, large data drives the value of the industry in the larger and more far-reaching dimensions.

It is predicted that the big data business will bring 300 billion dollars worth of American health care every year, and the application of global personal geographic information will bring an additional 600 billion dollars of retail sales to the world. In China, large data also has a larger development space, it is estimated that the potential market size is expected to reach 2 trillion yuan.

A research report by the China Computer Association's large data experts committee shows that large data in social computing applications, medical, financial, E-commerce, Urban management ranked top 4. The big data will bring internet technology to the traditional industry, and will promote the industrial transformation and upgrading.

The medical profession has long faced the challenge of massive, unstructured data. According to the McKinsey report, the use of large data analysis can significantly improve the efficiency of clinical diagnostics, development, payment and pricing. The public Health Department can conduct a comprehensive epidemiological surveillance by covering the country's patient electronic medical records database. Google has worked with agencies such as the U.S. Centers for Disease Control and Prevention to analyze epidemics such as influenza across the globe.

Intelligent traffic is also a classic application of large data. Through the fusion of sensors, monitoring video and other equipment generated by the massive data, and meteorological monitoring equipment produced by the weather conditions, such as the combination of data to extract effective information, timely and accurate to push to the user.

Although large data is conducive to industrial transformation and upgrading, but also requires enterprises to reach a certain level of information. The amount of data accumulated by enterprises is not enough, the technical level is not high enough, it is difficult to extract valuable information. Large data era will be the formation of an inverted force mechanism, those who do not attach importance to information construction enterprises will not be able to successfully achieve transformation and upgrading.

(Responsible editor: The good of the Legacy)